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Don’t panic! While negative reviews may be a marketers’s nightmare, your hard-earned reputation doesn’t have to crumble because of one unhappy customer. In the senior living industry, reviews make a big impact along the buyer’s journey. Choosing a senior living community has a larger personal imprint than many other buying decisions dues to the human […]

It’s here! G5 has officially released our newest Multifamily State of the Industry report for the second half of 2019 – and we’re switching it up this time. Instead of simply providing info on the latest trending topics, we’re providing key insights into how you can leverage the data included in this report to maximize […]

Multifamily owners and operators with extensive community portfolios must be able to keep a pulse on what’s happening and what’s being said about every property, which can be difficult. Sentiment analysis may be the solution you need to keep eyes and ears on what’s happening at each. This technology alerts you to problems happening in […]

The design of your website should focus on user experience in order to capture customers’ attention and drive more conversions. But that doesn’t mean you have to redesign your entire website in order to draw in new renters. Simple tactics can be applied throughout the design of your site to refresh and optimize it for […]

Renters consider a number of factors before making the decision to lease an apartment, including location, amenities, and community benefits. What’s most important though is price and availability. Do you have an apartment for rent that fits within their budget? If they can’t find this information on your website, they’ll call one of your competitors […]

Potential renters searching for self storage units generally look within one to three miles of their homes to find a facility. Local search optimization helps brick and mortar businesses connect with searchers looking for rentals in their neighborhood. One of the most important steps in optimizing your digital presence is making sure your Google My […]

Maximizing ROI to drive revenue growth is the number one concern for marketers today. Striking a balance between the right spend and the right programs can be incredibly difficult. As a result, marketers need better ways to use data to help them make decisions about their marketing programs. This analytical approach to marketing comes as […]

The popularity and reach of social media has revitalized the concept of user-generated content and made it essential to any multifamily brand’s digital marketing strategy. Using content created by fans of your brand comes at little-to-no-cost to your business, which lowers customer acquisition cost and encourages engagement with your audience. User-generated content includes testimonials, social […]

In order to attract prospective customers to your website, you need an effective SEO strategy. But to convert them? You need strong visual hierarchy. Website visual hierarchy helps promote specific content, encourage user engagement, and improves the overall experience for visitors. What is Visual Hierarchy? Visual hierarchy is one of the most important principles of […]

Baby boomers and today’s seniors came of age well before the era of on-demand media, but that doesn’t mean they haven’t embraced the technology. Baby boomers and seniors have flocked to video streaming platforms like YouTube for a number of reasons. Seniors turn to YouTube to get help, to learn something new, and to be […]