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A Guideline for Senior Living Communities Potential residents and their loved ones are establishing trust with your community each time they interact with your brand. This is especially true in today’s digitally advanced age. More and more research and decisions are made online. You need to make sure that your business’ marketing and digital presence […]

Word-of-mouth, the first social media platform, has become immediate and universal in the digital age. It also now carries more weight and directly impacts your bottom line. One negative review on an online review site drives away 30 new customers. Online reviews are one of the fastest and most trusted ways for customers to decide […]

Get Informed & Stay Competitive with Industry Overview G5’s Multifamily State of the Industry Report for Q1 2018 is now available to download. The report is a comprehensive overview of industry performance, market outlook, upward trends, and challenges. It also includes specific markets to watch and how those markets will interact with digital advertising. Report […]

Outbound marketing limits how a resident’s experience can influence your brand. It’s not just a one-way street for communicating with leads; it’s a dead end for understanding motivations and engagement. Don’t reduce the impact of your senior living community with intrusive and irrelevant messaging. Instead, take charge of your brand with personalized inbound campaigns. Add […]

How to Own Your Data and Take the Competitive Advantage Internet Listing Services (ILSs) are no longer the most effective way to reach potential renters. A specialized digital marketing strategy allows you to own your data and have control over campaign and audience insights. These insights empower you to make better decisions about your marketing […]

Invest in Your First Leasing Consultant Your in-house leasing consultant creates lasting relationships with your residents and their loved ones. Investing in their role is a given. But are you also investing in your first leasing consultant — your website? You already know that your website is the first point of contact for most prospective […]

The digital age has shifted the buying process for the majority of consumers. Gone are the days when in-person word-of-mouth was the most trusted source of information. Consumers are now relying on information that’s available online to tell them what they need to know about a business, the new word-of-mouth. Every industry, from restaurants to […]

The purpose and reason for the apartment industry is changing. Historically, renting has been either viewed as a transitional step toward homeownership or a necessary choice if ownership was not possible. Two generational groups, millennials and aging baby boomers, are changing the multifamily landscape by making apartment living a lifestyle choice, rather than a necessity. […]

The digital world has drastically changed how consumers interact with brands and how marketers need to respond. The role of the consumer is more powerful than ever, and companies are shifting from a business-centric to customer-centric approach. It is no longer enough to incorporate customer experience methods as part of your marketing strategy. Customers are […]

65% of adults between the ages of 50 and 64 and 41% of adults over the age of 65 use Facebook, most daily, according to the PEW Research Center. People are talking about you online, but are you able to easily see what they are sharing about their experiences with your community? When families visit […]