Google Introduces Changes to Close Variant Keyword Matching

Sheilin Herrick

Posted By

| August 28th, 2014

Google recently announced a change to its keyword matching strategy used by advertisers to control how user queries trigger ads. Starting in September, the traditionally granular match types—phrase match and exact match—will display for more user queries. Google will also allow keywords to show on similar query matches such as misspellings, plural/singular variants, abbreviations, and...   Read More »


The Digital Divide Narrows in Senior Living

Sheilin Herrick

Posted By

| August 13th, 2014

Senior Living Executive’s July/August 2014 issue features G5′s take on the growing use of digital among US Seniors. Check out the stats: Spending more time online 59% of seniors in the US report they go online. Of those who do use the Internet, 71% go online every day or almost every day. Taking advantage of...   Read More »


Ranking in Local Search

Amy Foster Trenz

Posted By

| August 7th, 2014

“How Long Does It Take to Rank in Local Search? G5′s very own SEO Manager Sarah Cyr was asked to lend her infinite SEO wisdom to the good folks at BrightLocal. Here’s an excerpt from their July 29 post: “It’s the question that every client asks and that many consultants/agencies struggle to answer in a...   Read More »


Facebook for Business

Amy Foster Trenz

Posted By

| July 31st, 2014

As a fellow marketer, when something comes across my screen that’s share worthy, I feel compelled to do just that. And this infographic fits that billing. We all know Facebook is huge. And we all know Facebook presents a big opportunity to connect with prospects and customers. So when research is conducted to help market...   Read More »


G5 Takes a Look at Yet Another Google Algorithm Change

Dave Beltramini

Posted By

| July 29th, 2014

Last Friday, Google released an updated algorithm and as usual, kept the inner workings a tightly held secret. G5′s SEO Strategy team has been hard at work identifying the changes in the algorithm, measuring the potential impact of these changes in search results pages, and forecasting how G5 Clients might be affected going forward. Initial...   Read More »


Google Looks to Improve User Experience on Mobile and Desktop

Sarah Cyr

Posted By

| July 1st, 2014

Removes Authorship Photos and Google+ Circle Counts from Search Results Last week Google announced and executed a clean-up of the visual design of their search results to create a better mobile experience and a more consistent design across devices. On Google’s toss list: author profile pictures and Google+ circle counts on desktop and mobile search....   Read More »


G5 Honored as One of Oregon’s Fastest Growing Private Companies for Fourth Year

Amy Foster Trenz

Posted By

| June 17th, 2014

FOR IMMEDIATE RELEASE Bend, Ore. – June 17, 2014 News • G5, the leading provider of Digital Experience Management® (DXM®) for the property management sector, today announced its fourth year of ranking among the fastest growing private companies in Oregon and southwestern Washington. • The nine-year old company previously ranked #3 (2010), #6 (2011), and...   Read More »


Google Announces “Google My Business”

Dave Beltramini

Posted By

| June 11th, 2014

Moments ago, the following information went out to all G5 clients. G5′s team of digital experts felt that the information surrounding Google’s latest announcement is a must-read for all of our blog followers. So, take a few minutes to read on… Dear Valued Client: Earlier today, Google posted a blog announcing the launch of Google...   Read More »


G5 Examines Google’s Latest Announcement

Nicole Mintiens

Posted By

| April 25th, 2014

Several weeks ago, Google assured advertisers that their April 22nd announcement would focus on new Adwords tools and features. But that didn’t stop search marketers from worrying Google would announce major platform or strategic changes to Adwords, such as the recent “Not Provided” keyword data and Enhanced Campaign announcements. Anxiety was alleviated Tuesday when Google’s...   Read More »


The Heartbreak of Heartbleed

Amy Foster Trenz

Posted By

| April 14th, 2014

The following went out to all G5 clients last Friday. For all of our blog followers (clients and non-clients), we felt that this information is worthy of your eyes. The list provided by Mashable and password security (both below) are of particular interest. Dear G5 Clients: In the wake of the disclosure of a major...   Read More »


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