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Please Don’t Go – The #1 Reason Why Residents Leave, and What You Can Do to Prevent This

G5 Posted August 14, 2018 by G5

The number one reason why residents leave is the perceived value for rent paid. This is more than just the dollar amount paid — this requires positive interactions with community personnel and feeling a sense of community. Best Practices: A Guide to Understand Value-Add Strategies The top five drivers for value according to multifamily residents […]

G5 Announces G5 Studio, Delivering Performance-Driven Designs for Real Estate Marketers Using the G5 Intelligent Marketing Cloud

G5 Posted August 8, 2018 by G5

G5’s in-house creative agency innovates brand experiences that perform across the entire customer journey exclusively for property management real estate marketing BEND, Ore.–(BUSINESS WIRE)–G5, with 13 years of dedicated focus building out front-end property management digital marketing solutions, is again disrupting the marketplace with G5 Studio. Real estate property managers no longer have to choose between […]

Stay Informed: G5’s Investment Performance and Market Watch for Self Storage

G5 Posted August 2, 2018 by G5

G5’s Self Storage State of the Industry Report for the first half of 2018 is now available to download. The report is a comprehensive overview of economic outlook, current industry policies, upward trends, and challenges. It also includes specific markets to watch and how those markets will interact with innovative digital advertising channels. Report Recap: […]

Top Takeaways from Google Marketing Live

G5 Posted July 31, 2018 by G5

Earlier this month, Google introduced several of their latest innovations for marketers at Google Marketing Live. We were there to capture the big reveal and have a run-down for how the new products and programs will work for real estate marketers. The surface-level changes for Google are powerful, if subtle: Google AdWords is now Google […]

Senior Living Online Searches are Staying Local

G5 Posted July 30, 2018 by G5

The journey from research to moving into a senior living community is highly personal, and can also be a sensitive process for both the resident and their loved ones. For this reason, the majority of new residents are either moving to a community in their own area, or to be closer to family members or […]

How to Strengthen your Online Presence to Increase Leads

G5 Posted July 25, 2018 by G5

It’s no longer enough to be online, with an informative website and a handful of third-party pages on review sites or social media. That’s the bare minimum that every business, across all industries, completes. If you want to break through the noise of your competitor’s online presence, you need an action-oriented online portfolio that is […]

Outshine Local REITs with Dedicated Community Engagement

G5 Posted July 24, 2018 by G5

Chances are, the majority of your customers are either new or established members of your community, rather than transients just passing through the area with a need to store their belongings somewhere, anywhere. As both supply and demand for self storage increases, now is the time to differentiate your company from competitors, like the local REITs, […]

Earning Trust Through Digital Marketing

G5 Posted July 3, 2018 by G5

  There are two truths that set senior living apart from other real estate industries. The first is that the research and decision-making process involves both the prospective resident and their loved ones, usually adult children, who will not be living at the property themselves. The second is that, while it is a highly sensitive […]

Senior Living Consumers Have Changed… Has Your Sales Process?

G5 Posted by G5

Shopping for a senior living community is a highly unique and sensitive process. Each prospect and their loved ones come to you with their own personal history, experiences, needs, wants, and, most importantly, fears and concerns. The sales and marketing process continues to be more and more challenging as digital communication methods evolve with changing […]

Self Storage Marketing: Start-Up Checklist

G5 Posted by G5

Whether you’re opening another location or starting a new Self Storage business, there are a seemingly endless number of essential steps you need to take before you can open your doors. Don’t let this stress you out; just take it one step at a time. Once you’ve tackled the essentials, like understanding growth potential, start-up […]

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