The Basics of Conversion Rate Optimization

Driving traffic to your website is a required objective for any modern marketing strategy. But what happens when it seems like you’ve reached the point of diminishing returns? Or you aren’t sure which changes are the right ones to make?
Smart website changes aren’t always driven by rapid or frequent updates, or increasing traffic regardless …

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Is it Time to Refresh Your Website?

Let’s face it: all websites need a refresh from time to time.
Although sources suggest a complete redesign of your website every 18-24 months, a refresh is in order more frequently. A full overhaul may unintentionally remove design elements on the website that are successfully working to convert visitors to leads. A refresh, on the …

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What You Need to Know About the Partnership Between Google and Twitter

What’s the partnership buzz about?
In its February earnings call, Twitter CEO Dick Costolo officially confirmed the company’s partnership with Google is back on. This is the first official partnership since the relationship was nixed back in 2011. What this means is that Google will once again have access to the Twitter “firehose” of content …

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A Simple Guide to the Complex World of Domain Authority

Identifying what Google and other search engines use to rank and prioritize websites can seem rather mysterious. After all, it changes by the day, month, week — and even sometimes by the hour. Google in particular is regularly updating its algorithms with one goal in mind: give searchers what they want.
But how can online …

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Improving Mobile Search Presence with Responsive Website Design

Businesses with non-responsive mobile websites could be missing out on as much as 68 percent of potential traffic. When Google and other search engines cannot recognize a mobile website as being related to a desktop counterpart, over one in four rank lower than they could in mobile search results.
How does website configuration impact mobile …

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Facebook Updates Business Page Designs to Include Video

Last week, Facebook announced its latest enhancement to business Page designs: redesigned native video channels. Facebook has been making efforts to increase market share of online video consumption; a market currently dominated by Google-owned giant YouTube. So it won’t be surprising that Facebook’s new business Page design allows video to look and feel a lot …

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Facebook Announces Call-to-Action Buttons for Business Pages

On December 11, Facebook announced a big update to its business page service: call-to-action buttons on Facebook Business pages. The feature, currently in beta testing, initially rolls out over the coming weeks and worldwide next year.
CTAs to choose from:

Book Now
Contact Us
Use App
Play Game
Shop Now
Sign Up
Watch Video

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G5 Ranks on Deloitte Technology Fast 500™ for Fifth Consecutive Year

Growth fueled by accelerating market demand for its marketing platform
Bend, Ore.– December 2, 2014
News

• G5, the leading provider of Digital Experience Management® (DXM®) software and services for the property management sector, today announced its fifth consecutive year of ranking among North America’s 500 fastest growing technology, media telecommunications, life sciences, and …

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What You Need to Know About Google Penguin

Google’s Penguin algorithm was initially released in April 2012 with the intention of penalizing websites that created unnatural links in an attempt to “cheat” the search engine’s ranking systems. One example of unnatural linking would be on-page links with anchor text stuffed with keywords. Penguin basically evaluates how trustworthy a site’s links are, rewarding those …

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