Google Expands Use of Mobile-Friendliness as Search Ranking Signal

Google recently announced a change to its algorithm for mobile search rankings, which it says will significantly affect mobile searches in all languages worldwide. Beginning April 21, Google’s algorithm will expand the use of mobile-friendliness as a ranking signal for searches conducted on mobile devices. This means more mobile-friendly websites and relevant app content in …

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How to Develop Content for Searchers and Search Engines

When your website has “quality copy,” it delivers positive results to your company:

It draws the user deeper into the page and the website
It decreases bounce rates while increasing engagement
It enables search engines to rank your site by relevance

Everyone wants these benefits, but few companies achieve them. How do you …

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Why Self Storage Needs Online Leasing to Compete in 2015 and Beyond

Thanks to the increasing influence of online media, the ways through which consumers discover, consider, and purchase goods and services are moving more and more into online channels. According to GE Capital, 81% of consumers research a purchase online before making a decision. This vast proliferation of digital paths to purchase is even impacting the …

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The Basics of Conversion Rate Optimization

Driving traffic to your website is a required objective for any modern marketing strategy. But what happens when it seems like you’ve reached the point of diminishing returns? Or you aren’t sure which changes are the right ones to make?
Smart website changes aren’t always driven by rapid or frequent updates, or increasing traffic regardless …

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Is it Time to Refresh Your Website?

Let’s face it: all websites need a refresh from time to time.
Although sources suggest a complete redesign of your website every 18-24 months, a refresh is in order more frequently. A full overhaul may unintentionally remove design elements on the website that are successfully working to convert visitors to leads. A refresh, on the …

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What You Need to Know About the Partnership Between Google and Twitter

What’s the partnership buzz about?
In its February earnings call, Twitter CEO Dick Costolo officially confirmed the company’s partnership with Google is back on. This is the first official partnership since the relationship was nixed back in 2011. What this means is that Google will once again have access to the Twitter “firehose” of content …

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A Simple Guide to the Complex World of Domain Authority

Identifying what Google and other search engines use to rank and prioritize websites can seem rather mysterious. After all, it changes by the day, month, week — and even sometimes by the hour. Google in particular is regularly updating its algorithms with one goal in mind: give searchers what they want.
But how can online …

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Improving Mobile Search Presence with Responsive Website Design

Businesses with non-responsive mobile websites could be missing out on as much as 68 percent of potential traffic. When Google and other search engines cannot recognize a mobile website as being related to a desktop counterpart, over one in four rank lower than they could in mobile search results.
How does website configuration impact mobile …

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Facebook Updates Business Page Designs to Include Video

Last week, Facebook announced its latest enhancement to business Page designs: redesigned native video channels. Facebook has been making efforts to increase market share of online video consumption; a market currently dominated by Google-owned giant YouTube. So it won’t be surprising that Facebook’s new business Page design allows video to look and feel a lot …

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Facebook Announces Call-to-Action Buttons for Business Pages

On December 11, Facebook announced a big update to its business page service: call-to-action buttons on Facebook Business pages. The feature, currently in beta testing, initially rolls out over the coming weeks and worldwide next year.
CTAs to choose from:

Book Now
Contact Us
Use App
Play Game
Shop Now
Sign Up
Watch Video

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