Improving Mobile Search Presence with Responsive Website Design

Businesses with non-responsive mobile websites could be missing out on as much as 68 percent of potential traffic. When Google and other search engines cannot recognize a mobile website as being related to a desktop counterpart, over one in four rank lower than they could in mobile search results.
How does website configuration impact mobile …

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Facebook Updates Business Page Designs to Include Video

Last week, Facebook announced its latest enhancement to business Page designs: redesigned native video channels. Facebook has been making efforts to increase market share of online video consumption; a market currently dominated by Google-owned giant YouTube. So it won’t be surprising that Facebook’s new business Page design allows video to look and feel a lot …

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Facebook Announces Call-to-Action Buttons for Business Pages

On December 11, Facebook announced a big update to its business page service: call-to-action buttons on Facebook Business pages. The feature, currently in beta testing, initially rolls out over the coming weeks and worldwide next year.
CTAs to choose from:

Book Now
Contact Us
Use App
Play Game
Shop Now
Sign Up
Watch Video

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G5 Ranks on Deloitte Technology Fast 500™ for Fifth Consecutive Year

Growth fueled by accelerating market demand for its marketing platform
Bend, Ore.– December 2, 2014
News

• G5, the leading provider of Digital Experience Management® (DXM®) software and services for the property management sector, today announced its fifth consecutive year of ranking among North America’s 500 fastest growing technology, media telecommunications, life sciences, and …

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What You Need to Know About Google Penguin

Google’s Penguin algorithm was initially released in April 2012 with the intention of penalizing websites that created unnatural links in an attempt to “cheat” the search engine’s ranking systems. One example of unnatural linking would be on-page links with anchor text stuffed with keywords. Penguin basically evaluates how trustworthy a site’s links are, rewarding those …

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The End of Facebook Like-Gating

November 4th marked the end of Like-Gating on Facebook. No longer can a company page charge the price of a “Like” to view a video, see a picture, play a game, or enter a contest. So what does this update really mean for brand pages on Facebook? The answer lies not in the Like-Gate itself, …

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G5 Launches Game-Changing Multifamily Marketing Software

Enables Properties to Drive the Customer Experience to Maximize Profitability
Bend, Ore. and Orlando, Fla. – November 17, 2014
Company News
• G5, the leading provider of Digital Experience Management® (DXM®) for the Multifamily industry, today announced the release of its next-generation DXM software platform.
• The G5 DXM® Marketing Cloud includes eight Product & …

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G5 Launches Game-Changing Platform for Senior Living Marketers

Enables Communities to Drive the Customer Experience to Maximize Profitability
Bend, Ore. and Nashville, Tenn. – October 20, 2014
Company News
• G5, the leading provider of Digital Experience Management® (DXM®) for the Senior Living industry, today announced the release of its next-generation DXM software platform.
• The G5 DXM® Marketing Cloud includes eight Product …

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Mapping the Customer’s Digital Journey

Senior Living Executive’s September/October 2014 issue features G5’s analysis of the customer journey taken by adult children of prospective residents and the five rules of the road for mapping this journey.
As this demographic spends more time online than any other media channel, it’s critical for senior living marketers to understand all of the paths …

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