What You Need to Know About Google Penguin

Google’s Penguin algorithm was initially released in April 2012 with the intention of penalizing websites that created unnatural links in an attempt to “cheat” the search engine’s ranking systems. One example of unnatural linking would be on-page links with anchor text stuffed with keywords. Penguin basically evaluates how trustworthy a site’s links are, rewarding those …

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The End of Facebook Like-Gating

November 4th marked the end of Like-Gating on Facebook. No longer can a company page charge the price of a “Like” to view a video, see a picture, play a game, or enter a contest. So what does this update really mean for brand pages on Facebook? The answer lies not in the Like-Gate itself, …

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G5 Launches Game-Changing Multifamily Marketing Software

Enables Properties to Drive the Customer Experience to Maximize Profitability
Bend, Ore. and Orlando, Fla. – November 17, 2014
Company News
• G5, the leading provider of Digital Experience Management® (DXM®) for the Multifamily industry, today announced the release of its next-generation DXM software platform.
• The G5 DXM® Marketing Cloud includes eight Product & …

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G5 Launches Game-Changing Platform for Senior Living Marketers

Enables Communities to Drive the Customer Experience to Maximize Profitability
Bend, Ore. and Nashville, Tenn. – October 20, 2014
Company News
• G5, the leading provider of Digital Experience Management® (DXM®) for the Senior Living industry, today announced the release of its next-generation DXM software platform.
• The G5 DXM® Marketing Cloud includes eight Product …

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Mapping the Customer’s Digital Journey

Senior Living Executive’s September/October 2014 issue features G5’s analysis of the customer journey taken by adult children of prospective residents and the five rules of the road for mapping this journey.
As this demographic spends more time online than any other media channel, it’s critical for senior living marketers to understand all of the paths …

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OUTSIDE Magazine Names G5 One of the Best Places to Work in 2014

FOR IMMEDIATE RELEASE 
Bend, Ore. – October 6, 2014
News

G5, the leading provider of Digital Experience Management® (DXM®) software and services in the property management sector, has been named to OUTSIDE Magazine’s Best Places to Work 2014.
The entire list of winners appears online at www.outsideonline.com/dreamjobs.

Award Methodology

To find the …

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Performance is Key to a Great Web Experience

It’s no secret that the way consumers use the Web has changed. No longer are they surfing the Web at their desk and on their laptops; instead they’re searching and gathering information on the go using their smartphones and tablets.
Their expectations for performance and ease of use, however, were set by desktop usage. …

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G5 Launches Game-Changing Marketing Platform for Self Storage Industry

Enables Facilities to Drive the Customer Experience to Maximize Profitability
Bend, Ore. and Las Vegas, Nev. – September 10, 2014
Company News
• G5, the leading provider of Digital Experience Management® (DXM®) for the Self Storage industry, today announced the release of its next-generation DXM software platform.
• The G5 DXM® Marketing Cloud includes …

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Google Introduces Changes to Close Variant Keyword Matching

Google recently announced a change to its keyword matching strategy used by advertisers to control how user queries trigger ads. Starting in September, the traditionally granular match types—phrase match and exact match—will display for more user queries. Google will also allow keywords to show on similar query matches such as misspellings, plural/singular variants, abbreviations, and …

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The Digital Divide Narrows in Senior Living

Senior Living Executive’s July/August 2014 issue features G5’s take on the growing use of digital among US Seniors. Check out the stats:
Spending more time online
59% of seniors in the US report they go online. Of those who do use the Internet, 71% go online every day or almost every day.
Taking advantage of …

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