Hey! Download our new State of the Industry Report
Blog

Stay ahead of the market with our industry updates.

Filter articles by

Where to Advertise Self Storage Units Online

G5 Posted December 10, 2019 by G5

One of the questions self storage marketers ask us most often is where they should be advertising their units online. Self storage units should be advertised at each stage of the marketing funnel, on various channels, leading to the action of reserving a unit. Using digital advertising, you can drive demand for your storage units […]

Win the Amenities War with Smart Home Technology

G5 Posted December 5, 2019 by G5

In the past, renters chose communities that offered entertainment-focused amenities, like a clubhouse with a swimming pool. But now that the majority of people own computers and smartphones, amenities like business centers have gone the way of the dinosaurs. Today’s renters-by-choice prefer energy savings, safety, and convenience over onsite entertainment. Multifamily properties that adopt new […]

smart home technology

Why Video Should Be a Part of Every Senior Living Marketer’s Strategy

G5 Posted December 3, 2019 by G5

Video consumption continues to increase year-over-year and there’s no signs of slowing. Businesses across the US are investing in video and for good reason — more than 50 percent of consumers say they prefer video content over other types of content. In the senior living industry, video helps marketers drive more move-ins and improves the […]

iphone video

2020 Multifamily Marketing Trend: Chatbots

G5 Posted November 20, 2019 by G5

Use of automation and artificial intelligence is on the rise in multifamily and chatbots are a prime example. A chatbot is an online instant messaging tool programmed to interact with humans and perform certain tasks. This new smart tech helps marketers recruit new renters and helps residents with common requests like submitting payments and maintenance […]

Human interacting with chatbot

How to Choose a Self Storage Digital Marketing Partner

G5 Posted November 14, 2019 by G5

Digital marketing provides self storage operators with a wealth of data and information about prospects and customers that can be used to make smarter marketing decisions. We recently blogged about how to get started with digital marketing and how you can translate digital marketing data into action. Today, we discuss how to choose a self […]

Introducing Predictive Marketing

G5 Posted November 12, 2019 by G5

Before the internet and its digital revolution, consumers consulted relatively few channels before making a rental decision – TV, radio, and magazines, for example. But today’s marketers don’t have it so easy. In fact, the renters’ journey has become so complex that it averages 20 stops along the way. With so many touchpoints, how do […]

G5 Cross-Channel Spend Optimizer

5 Tips to Increase Technology Adoption in Senior Living

G5 Posted November 7, 2019 by G5

As a senior living operator, you need to ensure your employees use, understand, and benefit from new technologies implemented onsite – especially given the amount of time your management team spends researching and testing different options. The secret to maximizing ROI of the new tech is to choose the right techniques to increase adoption from […]

How to Translate Self Storage Digital Marketing Data into Action

G5 Posted November 6, 2019 by G5

As competition in the self storage industry continues to heat up, digital marketing is no longer a “nice-to-have,” it’s a must. Implementing a storage-specific digital marketing strategy provides businesses with endless opportunities to connect with customers in ways that go beyond print and physical marketing. We recently blogged about how to get started with digital […]

What’s New with Google Search?

G5 Posted October 31, 2019 by G5

It’s no secret that Google loves a good update – in 2018 they reported 3,234 changes to their search algorithms alone. Put into context, that’s an average of nine per day! And while that’s great news for end-users seeking the most relevant and up-to-date information for their queries, as marketers, it can be hard to […]

What You Need to Know About Facebook Ads & FHA Compliance

G5 Posted October 29, 2019 by G5

On March 28, 2019, the Department of Housing and Urban Development (HUD) filed a lawsuit against Facebook, stating that its advertising practices violate the Fair Housing Act (FHA). HUD asserted that Facebook violated the FHA by “encouraging, enabling, and causing” housing discrimination through its advertising platform. The FHA and similar state and local laws prohibit […]

Enhance your digital foundation with high-performing Digital Advertising strategies.

Ready to amplify your impact?

Get a Demo