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Marketing sits at the crux of responding to what is going on around us, and consistently messaging who we are in an authentic and genuine way. AKA, no small task when you consider all the things that have happened in the past two-ish years.  As we begin a new year, we think you all deserve […]

That fresh-start-feeling of a new year can make the world feel a little more open with possibility than the day-to-day grind. Take advantage of this natural momentum, and decide what you want to have on your To-Done list 12 months from now. Don’t worry, we aren’t here to say in a super artificial voice “new […]

As marketers, you know that words matter, names matter. What you call something tells your audience what you value, and a little bit about why it’s important. Sometimes names need to be changed to keep up with the intent behind the name,which is exactly what happened with Google My Business.  Online Reputation Management Matters According […]

If we end up posting our 2021-year-in-review blog in 2022, then we’ll blame it on supply chain issues. *wink.  Let’s recap though because sometimes it gives us a little perspective into what. just. happened. From election unrest, to vaccines, to the Suez Canal, to the real MVP Suez Canal memes, to learning more about the […]

The Age of the Informed User, or the Age of the Agile Consumer, or the Age of the Digital-Everything Consumer…whatever super-official-sounding name you want to call it, the simple truth is this: the generation that is aging into senior housing and the loved ones helping with the decision are increasingly tech-savvy. This means that your […]

Every marketing team, budget, and company is built differently. The strengths and weaknesses of your marketing team, support (or lack thereof) from your executive team, and the services you offer are unique to your business value. Answer three quick questions below for a quick pulse-check on things (and as a reward, get a relevant video […]

Listen, we get it. Perhaps it’s that you have limited time and resources. Or, maybe it’s that you’re constantly being asked to justify your marketing budget and ROI to executives. Or, here’s another favorite, is your team described as small, but mighty? Which, as we all know, is a nice way to avoid saying a […]

Listen, we get it. Perhaps it’s that you have limited time and resources. Or, maybe it’s that you’re constantly being asked to justify your marketing budget and ROI to executives. Or, here’s another favorite, is your team described as small, but mighty? Which, as we all know, is a nice way to avoid saying a […]

Listen, we get it. Perhaps it’s that you have limited time and resources. Or, maybe it’s that you’re constantly being asked to justify your marketing budget and ROI to executives. Or, here’s another favorite, is your team described as small, but mighty? Which, as we all know, is a nice way to avoid saying a […]

This blog was written by Brian Zrimsek, Industry Principal at MRI Software.       For more than a decade, G5 has worked with top multifamily property management systems to build seamless integrations that pull floor plans, pricing, and availability information directly onto your websites. MRI Software is a G5 partner, and together we offer a seamless multifamily […]