Hey! Download our new State of the Industry Report
Blog

Stay ahead of the market with our industry updates.

Filter articles by

G5 Partners with MRI Software for Seamless Multifamily Integration

G5 Posted June 19, 2019 by G5

Renters consider a number of factors before making the decision to lease an apartment, including location, amenities, and community benefits. What’s most important though is price and availability. Do you have an apartment for rent that fits within their budget? If they can’t find this information on your website, they’ll call one of your competitors […]

G5 integrates with MRI

Searchers Can’t Find You If Your GMB Isn’t Up to Date

G5 Posted June 16, 2019 by G5

Potential renters searching for self storage units generally look within one to three miles of their homes to find a facility. Local search optimization helps brick and mortar businesses connect with searchers looking for rentals in their neighborhood. One of the most important steps in optimizing your digital presence is making sure your Google My […]

Smiling man carrying Flowerpot moving van

Make Smarter Marketing Decisions with G5 Analytics

G5 Posted June 13, 2019 by G5

Maximizing ROI to drive revenue growth is the number one concern for marketers today. Striking a balance between the right spend and the right programs can be incredibly difficult. As a result, marketers need better ways to use data to help them make decisions about their marketing programs. This analytical approach to marketing comes as […]

Make smarter marketing decisions with G5 Analytics

Leverage User-Generated Content to Drive More Demand

G5 Posted June 12, 2019 by G5

The popularity and reach of social media has revitalized the concept of user-generated content and made it essential to any multifamily brand’s digital marketing strategy. Using content created by fans of your brand comes at little-to-no-cost to your business, which lowers customer acquisition cost and encourages engagement with your audience. User-generated content includes testimonials, social […]

Man and dog in the park

How to Structure Your Website Using Visual Hierarchy

G5 Posted June 10, 2019 by G5

In order to attract prospective customers to your website, you need an effective SEO strategy. But to convert them? You need strong visual hierarchy. Website visual hierarchy helps promote specific content, encourage user engagement, and improves the overall experience for visitors. What is Visual Hierarchy? Visual hierarchy is one of the most important principles of […]

Update your website for visual hierarchy

Use Video Ads to Drive Brand Awareness in Senior Living

G5 Posted June 7, 2019 by G5

Baby boomers and today’s seniors came of age well before the era of on-demand media, but that doesn’t mean they haven’t embraced the technology. Baby boomers and seniors have flocked to video streaming platforms like YouTube for a number of reasons. Seniors turn to YouTube to get help, to learn something new, and to be […]

senior woman at home watching YouTube

Attract, Engage, and Delight: The New Marketing Model

G5 Posted June 5, 2019 by G5

As a marketer, you’ve probably already established a funnel for your marketing efforts and have been drawing it on whiteboards for years. Many real estate businesses have structured their strategies around the funnel and it proved successful. Funnels have helped companies find customers, but overall they haven’t taken into consideration how they can help you […]

Attract, engage, and delight: the new marketing model

Meet Meggan Shaw-Butler, Sr. Director of Multifamily Strategy

G5 Posted June 3, 2019 by G5

We recently sat down with Meggan Shaw-Butler, G5’s Senior Director of Multifamily Strategy, to discuss new technology and opportunities for growth in the multifamily industry. Shaw-Butler opened up about her background in the industry and what ultimately led her to her current position at G5. She brings a wealth of experience, insight, and strategy to […]

Meggan Shaw-Butler

Are Bad Reviews Turning Away Customers?

G5 Posted May 30, 2019 by G5

Reviews play a vital role in your self storage digital marketing strategy – from positive, user-generated content that can be shared on your social feeds and website to showing potential customers how you handle criticism and what you do to resolve issues at your facility. Actively managing relationships with your customers allows you to understand […]

Mid adult Caucasian male photographer concentrates while using a desktop computer to review photos.

How to Scale Multifamily Marketing

G5 Posted May 28, 2019 by G5

Marketing always seems to be the first expense trimmed back when multifamily markets soften, when in reality it should be turned up or down, not on and off. In order to grow your business, it’s essential to understand how to scale your marketing dollars so you don’t feel the impact of shifting markets. One of […]

Idea to scale multifamily marketing

Enhance your digital foundation with high-performing Digital Advertising strategies.

Ready to amplify your impact?

Get a Demo