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As marketers, you know that words matter, names matter. What you call something tells your audience what you value, and a little bit about why it’s important. Sometimes names need to be changed to keep up with the intent behind the name,which is exactly what happened with Google My Business.  Online Reputation Management Matters According […]

If we end up posting our 2021-year-in-review blog in 2022, then we’ll blame it on supply chain issues. *wink.  Let’s recap though because sometimes it gives us a little perspective into what. just. happened. From election unrest, to vaccines, to the Suez Canal, to the real MVP Suez Canal memes, to learning more about the […]

The Age of the Informed User, or the Age of the Agile Consumer, or the Age of the Digital-Everything Consumer…whatever super-official-sounding name you want to call it, the simple truth is this: the generation that is aging into senior housing and the loved ones helping with the decision are increasingly tech-savvy. This means that your […]

Every marketing team, budget, and company is built differently. The strengths and weaknesses of your marketing team, support (or lack thereof) from your executive team, and the services you offer are unique to your business value. Answer three quick questions below for a quick pulse-check on things (and as a reward, get a relevant video […]

Listen, we get it. Perhaps it’s that you have limited time and resources. Or, maybe it’s that you’re constantly being asked to justify your marketing budget and ROI to executives. Or, here’s another favorite, is your team described as small, but mighty? Which, as we all know, is a nice way to avoid saying a […]

Listen, we get it. Perhaps it’s that you have limited time and resources. Or, maybe it’s that you’re constantly being asked to justify your marketing budget and ROI to executives. Or, here’s another favorite, is your team described as small, but mighty? Which, as we all know, is a nice way to avoid saying a […]

Listen, we get it. Perhaps it’s that you have limited time and resources. Or, maybe it’s that you’re constantly being asked to justify your marketing budget and ROI to executives. Or, here’s another favorite, is your team described as small, but mighty? Which, as we all know, is a nice way to avoid saying a […]

This blog was written by Brian Zrimsek, Industry Principal at MRI Software.       For more than a decade, G5 has worked with top multifamily property management systems to build seamless integrations that pull floor plans, pricing, and availability information directly onto your websites. MRI Software is a G5 partner, and together we offer a seamless multifamily […]

We know, that you know, self storage has weathered * gestures broadly * all of this remarkably well. Occupancies are high, rents are increasing, and business is good.  (Which, let’s take a moment to remember early 2020 when it felt like the world as we knew it was ending. The market opportunity that self storage […]

Raise your hand if you’ve read at least one article about robots replacing certain jobs in the future…What was that?  via GIPHY C-3PO, we weren’t asking you. Kidding aside, there are a lot of misconceptions about automation, and how it relates to marketing. These can be blind spots for marketers if they are trying to […]