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Visual Brand Expression 101

Posted June 21, 2021 by G5

Our eyes can be a pretty bossy sense, and sway our judgment. This means, designers hold the power to use typography and photography to grab attention and guide researching renters and seniors on their path to conversion. Read on to learn the basics of the visual side of branding. Typography Did you ever write coded […]

Woman holding black and white portrait.

Branding + the Attention-Economy: Be Creative to Be Competitive

Posted June 14, 2021 by G5

Back in the day, aka 2019, your property or community would be competing against other properties or communities. Seems straightforward, what changed? As all of our lives are increasingly online, and increasingly digitally-distracted, your property or community isn’t just competing to stand out against other similar businesses. Now you’re competing for attention against everything else: […]

Photo of a family, with dad kissing the baby and searching on the computer.

Brand + User Experience Through the Lens of Online Accessibility

Posted June 7, 2021 by G5

As marketers, we’re often thought of as the company megaphone, meaning that we want our message to connect with as many in-market people as possible. But, sometimes in order to reach a wider audience getting louder isn’t the only option, or even the best one. Let’s think about branding and user experience (UX) as they […]

woman on computer from above

Three Tips for Using Data to Inform Marketing Decisions

Posted June 2, 2021 by G5

Data is one of the most powerful resources we have as marketers, but making data approachable, understandable, and actionable is a challenge. We all know the struggle of Excel or Google-sheet-induced-overwhelm. And, we also know how the benefits of those “a-ha!” data moments can lead to transformational change in how you use data in your […]

marketer looking at data on desktop computer

Finding Clarity in the Chaos: Unraveling Complex Data

Posted May 19, 2021 by G5

Complex data can sometimes feel unapproachable, but it doesn’t need to be either hands off, over our head, or get-me-outta-here boring. As you know, data has the power to unlock incredible insights for your marketing, and who better to break it down than G5’s own wicked smart data scientist, Marjean Pobuda. She unpacks how data […]

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CDP: The Special Ops of MarTech

Posted May 11, 2021 by G5

We can probably agree that collecting data that sits in the cloud, and is never used in a meaningful way, isn’t valuable to your marketing insights. It’s perhaps verging on a digital Beanie Baby collection. We can also probably agree that the amount of data we all have access to is vast, and if we’re […]

woman coding on a computer

Not So Fast

Posted May 4, 2021 by G5

The fastest thing in the world list usually looks something like: cheetahs (duh), the world’s fastest rapper (up for debate), bullet trains, and how fast our cell phone does NOT charge. Now, if you asked a marketer to make a list of really quickly approaching things, it might look more like this: “the amount of […]

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Top Tech Mistakes

Posted April 26, 2021 by G5

If you missed it, you don’t need to miss out. Our second ever Women in MarTech Summit focused on technology. Our tech topic shouldn’t come as a surprise, after all you can’t have MarTech without technology. Led by Olivia Johnson, Director of G5 Solutions Engineering, and Kristen Vetter, Manager of G5 Customer Care, these two […]

Computer with oops on the screen.

Select Your Squad: Five Tips for Choosing the Right Technology Partners

Posted April 19, 2021 by G5

You know that kind of energy you feel when you walk into a room full of go-getters who know the balance between work hard and play hard? THAT’S the kind of energy you want from your tech partners. Last week we covered Tech Stack 101, so we’ll skip that, but if you missed it or […]

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What Is a Tech Stack?

Posted April 13, 2021 by G5

Some things are better together: peanut butter + jelly, flowers + the vase your grandmother gave you, Instagram + puppy Reels…you get it.  Some things are great compromisers and know how to meet in the middle: lunch + breakfast. Pssst. Did someone say brunch? And others don’t bring out the best in each other, think…sardines […]

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