Hey! Download our new State of the Industry Report
Blog

Stay ahead of the market with our industry updates.

Filter articles by

Big News From Google: Changes to Phrase Match & Broad Match Modifiers Coming Soon

G5 Posted August 5, 2019 by G5

Google made a big announcement last week that affects digital advertising customers using Google Ads. Google recognizes that the way people search is changing constantly. According to the search engine giant, 15% of searches they see each day are new. In the coming weeks, broad match modifier and phrase match keywords will begin matching words […]

Keywords Research COMMUNICATION research, on-page optimization, seo

Increase Net Rental Income with Digital Marketing Data

G5 Posted August 1, 2019 by G5

With a seemingly endless supply of data at your fingertips, it’s important to know how to leverage it increase net rental income. Sure, digital marketing has helped you attract and convert new residents, but do you know what’s really working? By gaining a deeper understanding of the analytics and key metrics that truly matter to […]

Multifamily marketer increasing her net rental income with G5

The Middle Market: Managing Spend with Scalable Technologies

G5 Posted July 25, 2019 by G5

Senior living occupancy has decreased again, shedding light on a hot topic in the industry — the middle market. Many seniors don’t have the financial resources to live in today’s senior housing and may have too many resources to qualify for Medicaid unless they spend down their assets. Data shows that residents seeking senior living […]

Mother and daughter enjoying a great time together in the kitchen

Lower Overhead Costs with 24-Hour Leasing

G5 Posted July 23, 2019 by G5

Self storage facilities that offer 24-hour leasing solutions have lower overhead costs and enjoy higher revenue than those who don’t. For years, self storage facilities have focused on having people onsite to conduct tours and talk to prospective renters. While this can be great for developing relationships, it can also result in a lot of […]

24-hour leasing kiosk

Pipeline Management Strategies for Stabilized Multifamily Properties

G5 Posted July 18, 2019 by G5

Do your stabilized multifamily properties have a digital marketing strategy in place to maintain a steady pipeline of qualified renters? It’s not just lease-up assets and communities in saturated markets that need marketing to attract new residents. Stabilized properties need digital marketing to maintain a steady pipeline of qualified renters in order to maintain full […]

Shot of a young couple moving into their new place

Mary Meeker’s Internet Trends Report 2019: What Marketers Need to Know

G5 Posted July 16, 2019 by G5

Every year, Mary Meeker releases her Internet Trends Report, which paints a picture of the current state of the Internet. Her report spans the gamut of Internet technology from social media to online gaming. This year’s report clocks in at 334 pages, which can be daunting for marketers wanting to learn about digital marketing trends. […]

2019 Internet Trends Report

How Microcopy Helps Senior Living Communities Drive More Tours

G5 Posted July 11, 2019 by G5

Websites designed to deliver great user experiences help senior living marketers drive more tours, leading to more leases. Designing a website for conversion includes a variety of factors that you may already be familiar with — font, colors, and content. Another UX component that contributes to your online success is microcopy, which can delight your […]

Blogging and creative writing concept. Content management for web page, banner, presentation, social media, posters. Education, news, copywriting, seminars, tutorials vector illustration

Know Where Your Money is Going with Transparent Reporting

G5 Posted July 9, 2019 by G5

Knowing where your money is going and how it’s being managed is one of the biggest struggles for self storage marketers. When working with an integrated marketing partner, you want to be able to see exactly what your money is being spent on, in what channels, and which campaigns generate the highest quality leads. Attribution […]

Blur of statistics charts displayed on laptop screen,Financial graph,Business analysis conceptBlur of statistics charts displayed on laptop screen,Financial graph,Business analysis concept

Offset Onsite Staffing Shortages With Digital Marketing

G5 Posted July 5, 2019 by G5

According to statistics from Trading Economics, the U.S. unemployment rate held steady at 3.6 percent in May 2019. This number remained unchanged from the previous month’s 49-year low. Low unemployment rates have impacted multifamily companies, causing a labor shortage across the industry. With the unemployment rate so low, companies are struggling to find skilled candidates […]

Happy property owners shaking hands with real estate broker after a deal. Young couple handshaking real estate agent after signing contract.

What To Do When You Get a Bad Review

G5 Posted July 2, 2019 by G5

Don’t panic! While negative reviews may be a marketers’s nightmare, your hard-earned reputation doesn’t have to crumble because of one unhappy customer. In the senior living industry, reviews make a big impact along the buyer’s journey. Choosing a senior living community has a larger personal imprint than many other buying decisions dues to the human […]

Smiling senior man sitting at a table outside on his patio working online with a laptop and drinking a cup of coffee

Enhance your digital foundation with high-performing Digital Advertising strategies.

Ready to amplify your impact?

Get a Demo