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The Influence of Google My Business on the Senior Living Sales Cycle

Posted December 13, 2021 by G5

The Age of the Informed User, or the Age of the Agile Consumer, or the Age of the Digital-Everything Consumer…whatever super-official-sounding name you want to call it, the simple truth is this: the generation that is aging into senior housing and the loved ones helping with the decision are increasingly tech-savvy. This means that your […]

Image of two seniors sitting on a park bench pointing to something on a mobile devvce.

Measure Up: What Kind of Marketer Are You?

Posted December 6, 2021 by G5

Every marketing team, budget, and company is built differently. The strengths and weaknesses of your marketing team, support (or lack thereof) from your executive team, and the services you offer are unique to your business value. Answer three quick questions below for a quick pulse-check on things (and as a reward, get a relevant video […]

Image of marketer presenting results.

Find Your Senior Living Marketing FOCUS

Posted November 29, 2021 by G5

Listen, we get it. Perhaps it’s that you have limited time and resources. Or, maybe it’s that you’re constantly being asked to justify your marketing budget and ROI to executives. Or, here’s another favorite, is your team described as small, but mighty? Which, as we all know, is a nice way to avoid saying a […]

Two seniors walking outside in a park.

Find Your Self Storage Marketing FOCUS

Posted by G5

Listen, we get it. Perhaps it’s that you have limited time and resources. Or, maybe it’s that you’re constantly being asked to justify your marketing budget and ROI to executives. Or, here’s another favorite, is your team described as small, but mighty? Which, as we all know, is a nice way to avoid saying a […]

two people carrying boxes from their car to their storage unit.

Find Your Multifamily Marketing FOCUS

Posted by G5

Listen, we get it. Perhaps it’s that you have limited time and resources. Or, maybe it’s that you’re constantly being asked to justify your marketing budget and ROI to executives. Or, here’s another favorite, is your team described as small, but mighty? Which, as we all know, is a nice way to avoid saying a […]

Family playing in their living room.

Win the Multifamily Leasing Journey: 5 Key Aspects of a Strong Lead Management System

Posted November 22, 2021 by G5

This blog was written by Brian Zrimsek, Industry Principal at MRI Software.       For more than a decade, G5 has worked with top multifamily property management systems to build seamless integrations that pull floor plans, pricing, and availability information directly onto your websites. MRI Software is a G5 partner, and together we offer a seamless multifamily […]

Image of researching multifamily renters looking at a computer.

Marketing Strategies to Leverage in Hot Markets

Posted November 10, 2021 by G5

We know, that you know, self storage has weathered * gestures broadly * all of this remarkably well. Occupancies are high, rents are increasing, and business is good.  (Which, let’s take a moment to remember early 2020 when it felt like the world as we knew it was ending. The market opportunity that self storage […]

Image of moving boxes, and belongings ready for storage.

Automation, AI, and Machine Learning: Facts and Fictions

Posted November 9, 2021 by G5

Raise your hand if you’ve read at least one article about robots replacing certain jobs in the future…What was that?  via GIPHY C-3PO, we weren’t asking you. Kidding aside, there are a lot of misconceptions about automation, and how it relates to marketing. These can be blind spots for marketers if they are trying to […]

Image of person looking at a mind map

ICYMI OPTECH: The Art of Telling Your Brand’s Story

Posted November 8, 2021 by G5

This might sound like a marketing cliche…and perhaps it is, but this is one of those times that the nugget of truth embedded in a cliche makes it worth saying (again). So, here it is: The basis of good marketing is a well-built brand, and knowing how to share your brand’s story. As you know, […]

creatives brainstorming in an office

ICYMI CALA Session: Identifying Blind Spots

Posted by G5

We’ve all probably moved houses at some point. Moving generally makes packing a mid-size sedan into an everything-you-own-tetris-extravaganza. When there is 0.0 available space in your car for anything else (except you, the driver), you can’t see out the back window of your car. Your car now has massive blindspots. Your Prius now feels like […]

Image of a group of seniors looking at a mobile phone.

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