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Top 10 Self Storage Markets to Watch

G5 Posted October 8, 2018 by G5

The impressive increase in both supply and demand for self storage has transformed the marketplace. We’ve reviewed current self storage industry data to focus on the top ten market regions for 2018, based on population and employment growth. There has been significant development over the past two years, and we are beginning to see supply […]

storage units isolated on white background

Prove Your Worth: A Guide to Reducing Concessions

G5 Posted October 3, 2018 by G5

It’s officially a renter’s market and thanks to millennials and retiring baby boomers, demand is outpacing supply. Younger households continue to delay marriage and the average age of first time parents, currently 26.3 years, continues to be later in life. These major life events are often triggered when people purchase homes. As millennials wait for […]

modern apartment building and blue skies

How Users Interact with Your Brand on Mobile

G5 Posted October 1, 2018 by G5

If ever there was a time when the saying “the customer is always right” was true, it’s now. The digital landscape has fueled a new evolution of the face of consumerism: a confident, capable, and connected force that is directly plugged into a world where they can get anything and everything on-demand. And because of […]

Front portrait of young smiling woman using mobile phone against blue background

Mobile is Dominating Digital – Have You Adapted to Mobile?

G5 Posted September 28, 2018 by G5

With a mobile device in hand, consumers have the world at their fingertips and expect that the answers they need are available right here, right now. Thanks to their ease-of-use, mobile devices are now dominating the digital experience. More than half of all searches are done on mobile devices, 60 percent of all clicks occur […]

Beautiful afro american woman using mobile in the street.

Top Ten Senior Living Markets to Watch

G5 Posted September 26, 2018 by G5

The current top ten senior living markets to watch, as identified by Marcus and Millichap, are determined by the following factors: units in development, 4Q 2017 stabilized occupancy, and average annual 10 year 65+ population growth. For each of these markets, there is expected continued aggressive growth in both development and demand. New construction has […]

Female Support Worker Visits Senior Man At Home

Stay Competitive with G5’s Multifamily State of the Industry Overview

G5 Posted September 24, 2018 by G5

G5’s Multifamily State of the Industry Report for Q2 2018 is now available to download. The report is a comprehensive overview of industry performance, policies, market outlook, upward trends, and challenges. Report Recap: Market Trends The multifamily industry continues to remain strong, with its value outweighing other housing sectors. The overall number of renters reached […]

Row of historic buildings along 30th Street in Manhattan, New York City NYC

How to Improve Your SEO Copywriting for Real Estate Marketing

G5 Posted September 21, 2018 by G5

If you were to ask the average marketer what they think the core tenet of SEO copywriting is, they would probably tell you “keywords” and leave it at that. But we know there’s more to it. While SEO copywriting was once heavily focused on the implementation of a targeted keyword strategy, today the key to […]

Close up of male architect while working on a project

7 Tips for Getting the Design of Your Dreams

G5 Posted August 30, 2018 by G5

Marketing is an exercise in switching from left-brain thinking to right-brain thinking. And it can be exhausting. One minute, you are digging through spreadsheets, budgets, and campaign ROI. The next minute, you are thinking through the design of a new brochure or website. By the time you sit down with a designer to map out […]

7 Tips for Getting the Design of Your Dream | G5

Amplify Your Content and Extend Your Reach

G5 Posted August 28, 2018 by G5

Ask any marketer and they’ll tell you: content production takes time. And you expect to see a return on that investment. But to be successful marketing your content, you can’t just set it and forget it. Content Marketing Institute analyzed the traffic of its clients for a six-month period and found that 50% came from […]

Connect with Senior Living Residents through Storytelling

G5 Posted August 24, 2018 by G5

The senior living industry — and industry marketers — must be sensitive to the decision process seniors and their loved ones take before moving into a community. This process is highly personal, intimate, and reliant on a prospective resident’s individual health and emotional journey. In order to connect with that process, and each individual’s unique […]

why storytelling is important in senior living marketing

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