Stay ahead of the market with our industry updates.

Filter articles by

ICYMI: SMASH Is Your Website a House of Cards?

Posted October 22, 2021 by G5

Is your website foundationally a house of cards? Between massive changes in data privacy, website accessibility, and Google’s Core Vitals update, your website page speed just became a fundamental piece of your marketing strategy (if it wasn’t already). Craig Branstad, G5 Solutions Engineer, joined clients Danielle Vance and Meg Harper of Jaybird Senior Living for […]

senior couple looks at a website

Top Website Trends of 2022

Posted by G5

Have you ever visited a company’s website, only to think “Man…this looks like it was designed around the same time I made my middle school myspace page with blinking stars and rainbow background.” Just us? coolcoolcool.  You don’t want this to be your “dazzling” first impression.  We know that you DO want to start thinking […]

Image of a person drinking coffee, making a phone call, and looking at websites on the computer.

Beyond UX: Creating a Website That (Actually) Works

Posted October 15, 2021 by G5

The digital search for a new apartment begins the moment a researching renter types into a search engine “one-bedroom apartments near XYZ park.” Then a renter clicks on a search result, or a digital advertisement, and ends up on your website. From there, it’s your website’s job to lead them on their journey to renting […]

Woman using computer from home

Get Ahead of the Top Marketing Trends for 2022

Posted October 5, 2021 by G5

We know, Labor Day feels like last weekend, and talking about 2022 feels…early. Our brains are still processing that somehow 2020 ended? And now somehow 2021 is almost over, too?! This has made many of us, marketers included, ask existential questions like, “what is time?!” So, if you just got your first pumpkin spice latte […]

Marketer pointing to a graph.

Digital Advertising + Automation: A Marketing Love Story

Posted September 23, 2021 by G5

Dear Tinkering,  It’s not you. It’s us. We’re tired. Every day, you’re constantly fiddling with teensy little changes…and, not to be a drag, but we have big, BIG, things to do for you, and your mixed signals are confusing us. Love,  Automation Okay, maybe that was a little dramatic, but you get the point. As […]

image of two people looking at a computer screen and laughing

Senior Living Metro Deep Dive

Posted September 17, 2021 by G5

We get it. After watching natural disasters and seeing how state-by-state regulations are impacting communities differently, we understand that you need to know what’s happening where you are, or more importantly, where your senior living communities are.  National-focused reports, while helpful for examining industry trends, aren’t always giving you an on-the-ground snapshot of the markets […]

two seniors drinking coffee together

Self Storage Metro Deep Dive

Posted by G5

We get it. After watching natural disasters and seeing how state-by-state regulations are impacting communities differently, we understand that you need to know what’s happening where you are, or more importantly, where your self storage facilities are.  National-focused reports, while helpful for examining industry trends, aren’t always giving you an on-the-ground snapshot of the markets […]

image of storage facility interior

Multifamily Metro Deep Dive

Posted September 16, 2021 by G5

We get it. After watching natural disasters and seeing how state-by-state regulations are impacting communities differently, we understand that you need to know what’s happening where you are, or more importantly, where your apartment communities are.  National-focused reports, while helpful for examining industry trends, aren’t always giving you an on-the-ground snapshot of the markets specific […]

Top down aerial view of Chicago Downtown urban grid with park. Late afternoon light

State of the Industry: Four Headwinds Facing Senior Living

Posted September 10, 2021 by G5

You’ve read the headlines, we’ve read the headlines. AND, we dove into data to make sense of some of the senior living-focused headlines. We believe data tells stories, and helps marketers and investors make informed decisions. That’s why we dug up data from G5, NIC, and Argentum to help us make sense of what is […]

Seniors walking on the beach in the wind.

ICYMI: G5’s Five Favorite NAA Sessions

Posted September 3, 2021 by G5

It’s a big bummer to miss out on valuable information. In case you weren’t able to attend NAA, we made sure to take college-style notes, so we could share our favorite sessions, and the associated takeaways with our multifamily friends. You ready? Let’s go! In no particular order, here were our favs.  Meet Gen Z: […]

Renters on a couch on their computer.

Enhance your digital foundation with high-performing Digital Advertising strategies.

Ready to amplify your impact?

Get a Demo