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ICYMI: G5’s Five Favorite NAA Sessions

Posted September 3, 2021 by G5

It’s a big bummer to miss out on valuable information. In case you weren’t able to attend NAA, we made sure to take college-style notes, so we could share our favorite sessions, and the associated takeaways with our multifamily friends. You ready? Let’s go! In no particular order, here were our favs.  Meet Gen Z: […]

Renters on a couch on their computer.

State of the Industry: Four Self Storage Need-to-Knows Made Simple

Posted by G5

Here’s the deal, over the last year there have been a lot of loud, noisy, headlines. We believe data tells stories, and helps marketers and investors make informed decisions. That’s why we dug up data from G5, the 2021 Self Storage Almanac, and the 2020 Self Storage Demand study to share relevant, timely, industry data. […]

Two people packing boxes to move.

State of the Industry: Four Headaches in Multifamily Housing

Posted August 26, 2021 by G5

It’s no secret what’s keeping multifamily investors, marketers, and decision makers up at night. Hint: it’s not their neighbors.  The effects of the past year rippled through our industry in a number of ways: investor funding, PropTech, property types, and construction timelines, plus the eviction moratorium.  Here’s the deal, we believe data tells stories. So, […]

Image of apartment building exterior.

#WinTogether: The Future of Real Estate Tech

Posted by G5

To our very important G5 Customers and Prospects: It’s official! Today marks an important day for G5’s role in the future of serving our multifamily, self storage, and senior living customers. As you may know, a few weeks ago G5 signed an agreement to be acquired by RealPage (backed by Thoma Bravo) and as of […]

The Multifamily Marketer’s Digital Marketing Cheat Sheet

Posted August 25, 2021 by G5

It’s no secret, multifamily marketers are strapped for time and resources. Too many questions. Not enough hours in the day. How do I know my marketing IS performing? Which digital marketing channels are actually the most effective for our market size? How do I know they’re effective? Am I actually optimizing our advertising spend — […]

Image of someone writing on their hand.

From Zero to Hero: Leverage Zero-Click Search Strategy to Answer Questions Fast

Posted August 19, 2021 by G5

Repeat after us: renters and residents want answers to their questions — fast. By fast, we mean quicker than Usain Bolt can run 100 meters, speedier than Jimmy Johns can deliver a sub sandwich, swifter than marketing had to pivot in 2020. You get it, in the age of the on-demand, needed-it-yesterday-consumer, there’s no waiting […]

Image of person using a computer from above, and not clicking.

Modern SEO = Foundational SEO

Posted August 16, 2021 by G5

As marketers, it can be tempting to get distracted by the newest, latest and greatest, because we are supposed to be ahead of the game on new trends. But with search engine optimization (SEO) it’s not all about new plays, we need to have the fundamentals down, too. Keep reading to learn more about how […]

Image with SEO spelled out with a magnifying glass as the O.

Senior Living Digital Advertising Insights Unlocked

Posted July 26, 2021 by G5

We investigated data from G5 and our Premier Google Partnership to understand what happened in senior living marketing in 2020, and how it might shake up your 2021 digital advertising plans. A Day in the Life of G5 Data You might be wondering, what kind of data does G5 have at our fingertips? Glad you […]

multigenerational family around computer.

Top Secret Self Storage Budget Intel

Posted by G5

Raise your hand if you know someone who moved in the last year. 15.9 million people moved between February and July 2020. Some of these moves were “temporary” or maybe were considered temporary in March, but now they are unintentionally permanent-ish. Of course you can always move, but we know people moved for many reasons: […]

Woman looking into cardboard box.

Get More From Your Multifamily Digital Advertising

Posted by G5

Remember the toilet paper hoarding, banana bread baking, “this will only last six weeks” stage of the pandemic? Whew. Home became the four letter word for office, school, gym, Zoom room, and the every-place. And, it changed how renters approached everything from selecting a city to live in, to the number of bedrooms deemed too […]

Woman working from home on video call.

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