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A Guide to Understanding Data Privacy for Self Storage Marketers

G5 Posted March 13, 2019 by G5

Self storage marketers continue to see an increase in online leasing and transactions, which also leads to the need to better understand data privacy. In May 2018, the European Union enacted the General Data Protection Regulation (GDPR), which fundamentally changed the way data is handled across every sector of business. A similar federal law doesn’t […]

lock and network cables connected to router ports

Recruit Senior Living Employees with Social Media Ads

G5 Posted March 11, 2019 by G5

The senior living industry is currently experiencing a recruitment crisis. The most in-demand positions include home health aides, nursing assistants, nurse practitioners, and medical/lab techs. Right now, the industry struggles from too few applicants and communities fighting each other for the most qualified candidates. Looking to the future, the baby boomer generation will begin transitioning […]

Shot of a young male physiotherapist helping a mature male patient with movement exercises at a clinic

Three Tips to Overcome Softening Self Storage Markets

G5 Posted March 8, 2019 by G5

In our newest Self Storage State of the Industry report, we talked a lot about softening markets. Demand for self storage units has not kept up with the significant increase in supply over the last several years. And with 9.6 percent of existing self storage inventory units under construction or in planning phases, it’s not […]

Mid adult male architect going through housing plan at construction site while using digital tablet. There are people in the background.

Multifamily Designs Trends to Help You Stand Out Online and Off

G5 Posted March 6, 2019 by G5

As younger renters enter the market, it’s important that multifamily developers, contractors, architects, and interior designers align their strategy with the preferences of this demographic. There are several multifamily design trends you need to know about if you want to stand out online and off. Larger Units According to Building, Design & Construction, condo and […]

Happy mid adult couple getting keys from realtor of their new home

Is Intergenerational Housing the Next Big Thing in Senior Living?

G5 Posted March 4, 2019 by G5

You already know the importance of intergenerational programming in senior living, but how do you feel about intergenerational housing? As elder care providers look to innovate their communities for the incoming Silver Wave, intergenerational housing is a conversation that keeps popping up. Here’s what you need to know about it. What is Intergenerational Housing & […]

A Guide to Branding Class A Multifamily Properties

G5 Posted March 1, 2019 by G5

As multifamily markets become more competitive, it’s important that your properties stand out – especially if you own or operate a Class A lease-up in a city like Seattle or Boston. But getting top dollar rents isn’t easy, and resorting to concessions is never a good idea. The secret to reaching stabilization? It starts with […]

Coral pink bedroom with nature view 3d render,The rooms have wooden floors and Coral pink empty walls,Furnished with pink fabric furniture,There are large window sunlight shining into the room.

Trend Report: Local Search Ranking Factors

G5 Posted February 27, 2019 by G5

In November, Moz – an industry leader in SEO, inbound marketing, link building, and content marketing – published its 2018 survey and report of Local Search Ranking Factors. In it they provide expert-level analysis of the latest trends shaping digital marketing. The 2018 Local Search Ranking Factors report covers local pack (or finder ranking) factors, […]

Chiang Mai, Thailand - March 22, 2016: screen shot of Google Chrome application showing on Asus Zenfone 2 mobile phone. Google Chrome is a freeware web browser developed by Google

Give Storage Searchers What They Want: Answers

G5 Posted February 25, 2019 by G5

The rise of mobile has revolutionized how people search, learn, make decisions, and buy self storage services. Our digitally empowered consumer force now expects to be served and assisted by brands with relevant, immediate, and hyper-personalized information. Google calls this “the age of assistance,” and it is considered the new battleground for how self storage […]

Several unpacked carton boxes with office supplies, laptop, papers, calculator and green plant in flowerpot on top of packages

Use Empathy to Overcome Objections in the Senior Living Sales Process

G5 Posted February 22, 2019 by G5

If you want to convert more leads into leases, your senior living sales team needs to be trained on how to handle objections from potential residents and their families. The hope is that the majority of objections or concerns can be mitigated with excellent customer service, a follow-up process that adds value, and lead nurturing. […]

Adult Daughter Talking To Depressed Father At Home

What is AI?

G5 Posted February 20, 2019 by G5

Artificial Intelligence (AI) is a machine’s ability to perform the high-level functions that we typically associate with human minds – that includes visual perception, speech recognition, problem solving, interacting with surroundings, and creative thought. AI is made up of two branches, machine learning and deep learning. These enable machines to employ algorithms that analyze massive […]

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