Stay ahead of the market with our industry updates.

We get it. After watching natural disasters and seeing how state-by-state regulations are impacting communities differently, we understand that you need to know what’s happening where you are, or more importantly, where your apartment communities are.  National-focused reports, while helpful for examining industry trends, aren’t always giving you an on-the-ground snapshot of the markets specific […]

You’ve read the headlines, we’ve read the headlines. AND, we dove into data to make sense of some of the senior living-focused headlines. We believe data tells stories, and helps marketers and investors make informed decisions. That’s why we dug up data from G5, NIC, and Argentum to help us make sense of what is […]

It’s a big bummer to miss out on valuable information. In case you weren’t able to attend NAA, we made sure to take college-style notes, so we could share our favorite sessions, and the associated takeaways with our multifamily friends. You ready? Let’s go! In no particular order, here were our favs.  Meet Gen Z: […]

Here’s the deal, over the last year there have been a lot of loud, noisy, headlines. We believe data tells stories, and helps marketers and investors make informed decisions. That’s why we dug up data from G5, the 2021 Self Storage Almanac, and the 2020 Self Storage Demand study to share relevant, timely, industry data. […]

It’s no secret what’s keeping multifamily investors, marketers, and decision makers up at night. Hint: it’s not their neighbors.  The effects of the past year rippled through our industry in a number of ways: investor funding, PropTech, property types, and construction timelines, plus the eviction moratorium.  Here’s the deal, we believe data tells stories. So, […]

It’s no secret, multifamily marketers are strapped for time and resources. Too many questions. Not enough hours in the day. How do I know my marketing IS performing? Which digital marketing channels are actually the most effective for our market size? How do I know they’re effective? Am I actually optimizing our advertising spend — […]

Repeat after us: renters and residents want answers to their questions — fast. By fast, we mean quicker than Usain Bolt can run 100 meters, speedier than Jimmy Johns can deliver a sub sandwich, swifter than marketing had to pivot in 2020. You get it, in the age of the on-demand, needed-it-yesterday-consumer, there’s no waiting […]

As marketers, it can be tempting to get distracted by the newest, latest and greatest, because we are supposed to be ahead of the game on new trends. But with search engine optimization (SEO) it’s not all about new plays, we need to have the fundamentals down, too. Keep reading to learn more about how […]

We investigated data from G5 and our Premier Google Partnership to understand what happened in senior living marketing in 2020, and how it might shake up your 2021 digital advertising plans. A Day in the Life of G5 Data You might be wondering, what kind of data does G5 have at our fingertips? Glad you […]

Raise your hand if you know someone who moved in the last year. 15.9 million people moved between February and July 2020. Some of these moves were “temporary” or maybe were considered temporary in March, but now they are unintentionally permanent-ish. Of course you can always move, but we know people moved for many reasons: […]