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Attract, Engage, and Delight: The New Marketing Model

G5 Posted June 5, 2019 by G5

As a marketer, you’ve probably already established a funnel for your marketing efforts and have been drawing it on whiteboards for years. Many real estate businesses have structured their strategies around the funnel and it proved successful. Funnels have helped companies find customers, but overall they haven’t taken into consideration how they can help you […]

Attract, engage, and delight: the new marketing model

Meet Meggan Shaw-Butler, Sr. Director of Multifamily Strategy

G5 Posted June 3, 2019 by G5

We recently sat down with Meggan Shaw-Butler, G5’s Senior Director of Multifamily Strategy, to discuss new technology and opportunities for growth in the multifamily industry. Shaw-Butler opened up about her background in the industry and what ultimately led her to her current position at G5. She brings a wealth of experience, insight, and strategy to […]

Meggan Shaw-Butler

Are Bad Reviews Turning Away Customers?

G5 Posted May 30, 2019 by G5

Reviews play a vital role in your self storage digital marketing strategy – from positive, user-generated content that can be shared on your social feeds and website to showing potential customers how you handle criticism and what you do to resolve issues at your facility. Actively managing relationships with your customers allows you to understand […]

Mid adult Caucasian male photographer concentrates while using a desktop computer to review photos.

How to Scale Multifamily Marketing

G5 Posted May 28, 2019 by G5

Marketing always seems to be the first expense trimmed back when multifamily markets soften, when in reality it should be turned up or down, not on and off. In order to grow your business, it’s essential to understand how to scale your marketing dollars so you don’t feel the impact of shifting markets. One of […]

Idea to scale multifamily marketing

Digital Marketing: Your Insurance Policy for Softening Markets

G5 Posted May 24, 2019 by G5

Markets change constantly. They are dynamic and always shifting, which means your company needs to be prepared for when softening markets occur. No one wants to imagine a downturn, but it’s something that has happened before and will happen again. The companies that perform best during softened markets show up prepared and ready to maintain […]

analyzing the work Accounting on Laptop investment concept.

Get to Know VP of Senior Living Strategy Jamison Gosselin

G5 Posted May 22, 2019 by G5

We recently sat down with Jamison Gosselin, G5’s VP of Senior Living Strategy, to learn more about his time in the industry and where he sees the biggest opportunities for growth moving forward. Here’s what he had to say. Jamison Gosselin Interview G5: Jamison, tell me a little bit about your background and what drove […]

Jamison Gosselin, G5 VP of Senior Living Strategy

Use Social Media Ads to Find Nearby Self Storage Prospects

G5 Posted May 19, 2019 by G5

We recently blogged about why you need a location-specific digital strategy and using social media ads to find nearby prospects ties directly into that plan. Social media ads use geotargeting to deliver content to prospective renters based on their geographic location. Rather than spearheading a national ad campaign, social media advertising is an efficient, effective […]

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Top 5 Takeaways from Google Marketing Live

G5 Posted May 17, 2019 by G5

On May 14, Google held its annual user conference, Google Marketing Live. We tuned in to the “Keyword” event to bring you updates on the latest news and innovations from Google. Here are our top five takeaways from the event. 1. The Need for Higher Quality Answers As digital marketers, you already know that in […]

Online seller use mobile phone take a photo of product for upload to website online shop.

Your Multifamily Website Needs Voice of Customer

G5 Posted May 15, 2019 by G5

Today’s multifamily renters put substantial weight in the reviews and opinions of friends, family, and strangers on the internet. Before contacting an apartment community, they will have consulted a variety of digital touchpoints – from search ad to Yelp reviews. Incorporating the voice of your customers into your branding can help attract news leads by […]

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Should You List Pricing on Your Senior Living Website?

G5 Posted May 13, 2019 by G5

Seniors and families searching for a senior living community often share the same complaint — no pricing listed on websites. According to a study by Creating Results, 68 percent of people who moved into senior housing in the last two years and 75 percent of their family members complained that prices aren’t revealed on websites. […]

Senior woman at home

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