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Quality over Quantity: Use Real-Time Pricing and Availability to Pre-Qualify Leads

G5 Posted October 17, 2018 by G5

In the early days of digital advertising, marketers relied on what little data they had to measure campaign performance: click-through-rate (CTR). For competitive industries like multifamily, low CTR could be mistaken as a warning sign of a slow leasing period, limited ad reach, and poor performance. However, it’s no longer so black and white. With […]

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Smart Digital Advertising is Self-Qualifying

G5 Posted October 15, 2018 by G5

Today’s senior living digital advertising tactics work beyond delivering impressions and click-through-rates (CTR). Your overall strategy, SEO, and campaign elements allow prospects to self-qualify apart from, and prior to, clicking on a digital ad. This allows prospects to learn more about your community and make an initial judgment based on what they need. Learn how […]

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How to Attract Renters in the Age of Assistance

G5 Posted by G5

The ethos of modern marketing has changed. Consumers expect to be served and assisted by brands, but they’re also doing a lot of the leg work themselves. Over the last two years, searches for reviews on mobile devices have grown by more than 35 percent, and videos with “review” in the title had more than […]

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Harness Data to Market Smarter & Increase NOI

G5 Posted October 12, 2018 by G5

As the data revolution continues to take shape, it’s no longer acceptable to spend on anything and everything just to see what works. We now have access to an enormous amount of real-time data, as well as machine learning and artificial intelligence-backed programming to analyze it. It’s time to start incorporating this data to make […]

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Stay Competitive with G5’s Senior Living Industry Overview

G5 Posted October 10, 2018 by G5

G5’s Senior Living State of the Industry Report for the first half of 2018 is now available to download. This report offers a comprehensive overview of industry performance, market outlook, predictions, and challenges for the remainder of the year and 2019. The report also discusses how to blend emerging technologies with your existing marketing strategies, […]

G5’s Senior Living State of the Industry Report for the first half of 2018 is now available to download. This report offers a comprehensive overview of industry performance, market outlook, predictions, and challenges for the remainder of the year and 2019. The report also discusses how to blend emerging technologies with your existing marketing strategies, and ways to stay competitive. H2: Report Recap: Market Trends We are seeing the start of a perfect storm for the senior housing market: increased incentives to sell single family homes and a new favorable awareness of senior living communities. New mixed-used communities are being designed with the needs and wants of retiring baby boomers in mind, and offer a practical solution to those who are looking to downsize. While there is vacancy in all of the four primary senior living segments, the cause is increased supply, as opposed to decreased interest or need. H2: What to Expect: Report Analysis & Predictions We reviewed data and analysis from the following industry surveys and reports to gain valuable insights on primary and secondary markets, marketing developments, and challenges for the coming year. The report pairs demographic insights with digital advertising analytics to show how the top 10 markets to watch will compete during the second half of 2018 and beyond. Insights include cost per click (CPC) averages, peak search months, mobile use, and upward trends. National Report: Senior Housing Research, First Half 2018 (Marcus and Millichap) Annual 2017 Sales & Marketing Benchmark Report (Enquire) Data Property and Market Measures (National Investment Center) H2: Mobile-First Marketing & the Digital Customer Journey Mobile devices now dominate the digital marketing landscape, including in the senior living industry, and have reshaped how your potential residents and their loved ones expect to be reached throughout the search-to-lease process. We include trends in voice search, mobile-first indexing, SEO, and discuss “the age of assistance”. H2: Up the Ante with Emerging Technologies and Artificial Intelligence Learn how to effectively compete in the digital age with the latest advancements in technology and artificial intelligence. These advancements will aide the senior living industry to best meet the evolving consumer demand for hyper-personalized, one-on-one messaging. In the report, we discuss the place of machine learning in marketing and how developing trends can amplify your impact. H2: Download the Full Report Leave the research and data analysis to us so that you can focus on making your brand known and converting leads. G5’s current Senior Living State of the Industry Report includes data-backed insights, market predictions, and industry-specific strategies that will help you make the most of your marketing budget and time for the remainder of the year.

Top 10 Self Storage Markets to Watch

G5 Posted October 8, 2018 by G5

The impressive increase in both supply and demand for self storage has transformed the marketplace. We’ve reviewed current self storage industry data to focus on the top ten market regions for 2018, based on population and employment growth. There has been significant development over the past two years, and we are beginning to see supply […]

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Prove Your Worth: A Guide to Reducing Concessions

G5 Posted October 3, 2018 by G5

Thanks to millennials and retiring baby boomers, demand is outpacing supply for multifamily rentals. Younger households continue to delay marriage and the average age of first time parents, currently 26.3 years, continues to be later in life. These major life events are often triggered when people purchase homes. As millennials wait for marriage and children, […]

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How Users Interact with Your Brand on Mobile

G5 Posted October 1, 2018 by G5

If ever there was a time when the saying “the customer is always right” was true, it’s now. The digital landscape has fueled a new evolution of the face of consumerism: a confident, capable, and connected force that is directly plugged into a world where they can get anything and everything on-demand. And because of […]

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Mobile is Dominating Digital – Have You Adapted to Mobile?

G5 Posted September 28, 2018 by G5

With a mobile device in hand, consumers have the world at their fingertips and expect that the answers they need are available right here, right now. Thanks to their ease-of-use, mobile devices are now dominating the digital experience. More than half of all searches are done on mobile devices, 60 percent of all clicks occur […]

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Top Ten Senior Living Markets to Watch

G5 Posted September 26, 2018 by G5

The current top ten senior living markets to watch, as identified by Marcus and Millichap, are determined by the following factors: units in development, 4Q 2017 stabilized occupancy, and average annual 10 year 65+ population growth. For each of these markets, there is expected continued aggressive growth in both development and demand. New construction has […]

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