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Marketing Strategies to Leverage in Hot Markets

Posted November 10, 2021 by G5

We know, that you know, self storage has weathered * gestures broadly * all of this remarkably well. Occupancies are high, rents are increasing, and business is good.  (Which, let’s take a moment to remember early 2020 when it felt like the world as we knew it was ending. The market opportunity that self storage […]

Image of moving boxes, and belongings ready for storage.

Automation, AI, and Machine Learning: Facts and Fictions

Posted November 9, 2021 by G5

Raise your hand if you’ve read at least one article about robots replacing certain jobs in the future…What was that?  via GIPHY C-3PO, we weren’t asking you. Kidding aside, there are a lot of misconceptions about automation, and how it relates to marketing. These can be blind spots for marketers if they are trying to […]

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ICYMI OPTECH: The Art of Telling Your Brand’s Story

Posted November 8, 2021 by G5

This might sound like a marketing cliche…and perhaps it is, but this is one of those times that the nugget of truth embedded in a cliche makes it worth saying (again). So, here it is: The basis of good marketing is a well-built brand, and knowing how to share your brand’s story. As you know, […]

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ICYMI CALA Session: Identifying Blind Spots

Posted by G5

We’ve all probably moved houses at some point. Moving generally makes packing a mid-size sedan into an everything-you-own-tetris-extravaganza. When there is 0.0 available space in your car for anything else (except you, the driver), you can’t see out the back window of your car. Your car now has massive blindspots. Your Prius now feels like […]

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ICYMI LeadingAge: Four Changes To the Senior Living Research Journey

Posted October 27, 2021 by G5

When was the last time you looked for an online review, or a testimonial to buy something as simple as a shower caddy? Last week? This morning?  Senior living is clearly an emotionally weighty decision, but if consumers, like you and I, are reading reviews for toothpaste, shower caddies, and just about everything else that […]

Senior and family member talking about a loved one.

ICYMI: SMASH Is Your Website a House of Cards?

Posted October 22, 2021 by G5

Is your website foundationally a house of cards? Between massive changes in data privacy, website accessibility, and Google’s Core Vitals update, your website page speed just became a fundamental piece of your marketing strategy (if it wasn’t already). Craig Branstad, G5 Solutions Engineer, joined clients Danielle Vance and Meg Harper of Jaybird Senior Living for […]

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Top Website Trends of 2022

Posted by G5

Have you ever visited a company’s website, only to think “Man…this looks like it was designed around the same time I made my middle school myspace page with blinking stars and rainbow background.” Just us? coolcoolcool.  You don’t want this to be your “dazzling” first impression.  We know that you DO want to start thinking […]

Image of a person drinking coffee, making a phone call, and looking at websites on the computer.

Beyond UX: Creating a Website That (Actually) Works

Posted October 15, 2021 by G5

The digital search for a new apartment begins the moment a researching renter types into a search engine “one-bedroom apartments near XYZ park.” Then a renter clicks on a search result, or a digital advertisement, and ends up on your website. From there, it’s your website’s job to lead them on their journey to renting […]

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Get Ahead of the Top Marketing Trends for 2022

Posted October 5, 2021 by G5

We know, Labor Day feels like last weekend, and talking about 2022 feels…early. Our brains are still processing that somehow 2020 ended? And now somehow 2021 is almost over, too?! This has made many of us, marketers included, ask existential questions like, “what is time?!” So, if you just got your first pumpkin spice latte […]

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Digital Advertising + Automation: A Marketing Love Story

Posted September 23, 2021 by G5

Dear Tinkering,  It’s not you. It’s us. We’re tired. Every day, you’re constantly fiddling with teensy little changes…and, not to be a drag, but we have big, BIG, things to do for you, and your mixed signals are confusing us. Love,  Automation Okay, maybe that was a little dramatic, but you get the point. As […]

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