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Marketing to the Modern Senior

G5 Posted November 5, 2020 by G5

There is no doubt that COVID-19 is a market disruptor. If your marketing world continues to feel upside down, rest assured we are here to help. It’s clearly a tumultuous time, but if we had to find a silver lining, it’s this: as more of the resident journey moved online this year, we have new […]

Two seniors video chat on tablet with family members.

Five Benefits of a Virtual Sales Assistant for your Senior Living Website

G5 Posted October 21, 2020 by G5

Your sales team is often bogged-down with repetitive questions: availability, community amenities, tours, and COVID precautions. While there are many ways to handle these inquiries, a Virtual Sales Assistant (VSA) is a valuable solution. Let’s dive into what a VSA is, what they do, and the benefits of adding one to your senior living community’s […]

Seniors on a tablet.

Five Ways to Excel at E-Commerce

G5 Posted October 20, 2020 by G5

What have you bought online in the past few months? Many of us have turned to e-commerce to deliver either to our doorstep — or allow us to pick up curbside — any items we need. And we’re sure you’ve noticed, some online shopping experiences are better than others. Think of Amazon or Netflix, with […]

Woman making online payment.

Demystifying Facebook Ads

G5 Posted October 16, 2020 by G5

Does digital advertising ever feel like Harry Potter got a hold of your company’s ad campaign? After all, it’s pretty magical. Fear not! You don’t need to go all the way to Hogwarts to understand digital advertising, we’ve got you covered at G5. Let’s begin by demystifying Facebook advertising. We’ll unpack why you should use […]

Consumer using Facebook

Futr Forum: The Future is Bright

G5 Posted October 15, 2020 by G5

2020 has been a lesson in how to navigate unknown variables. While it seems like this year has taken it to the extreme, it’s important to remember that as marketers — even in non-global pandemic years — we are constantly navigating uncertainty. We’ve learned that all we can do is the next right thing, and […]

Lightbulb over group

Marketing to the Modern Renter

G5 Posted October 11, 2020 by G5

It seems like everything has changed, because — it many ways — it has. While we seem to be past the we-learned-to-bake-banana-bread phase of the pandemic, and sincerely hope we are beyond the hoard-all-the-toilet-paper stage, there is no doubt that COVID-19 is a market (and life) disruptor. It presents opportunities for companies to engage with […]

Couple moving into apartment.

Google Ads for Beginners

G5 Posted October 2, 2020 by G5

Google Ads continue to be a best-in-class online advertising source, and according to Google, for every dollar a business spends on Google Ads, they earn eight dollars in revenue through Google Search and Ads. G5 works with our advertising partners to run digital advertising campaigns for a wide range of client needs. Here are a […]

Person typing on laptop.

What’s the difference between SEO & SEM?

G5 Posted September 24, 2020 by G5

SEM, SEO… What is this? A serving of alphabet soup? No, not quite. Let’s dig into the basics of Search Engine Marketing (SEM) and Search Engine Optimization (SEO). We’ll cover what they are, how they fit together, how they are different, and why these differences impact your bottom line.  What is SEO? According to Moz, […]

The letters SEO and SEM written on sticky notes.

5 Self Storage Marketing FAQs You Don’t Want to Miss

G5 Posted September 14, 2020 by G5

Curious about Google My Business, online leasing, or cost-effective ways to market self storage in a COVID-19 world? You’re not alone. We checked in with Will Harlan, National Sales Director and Self Storage marketing guru, to answer some frequently asked questions we hear about marketing in 2020.  1. What is Google My Business and how […]

Searching for self storage on mobile.

The Untold Story of Multifamily Leasing Season

G5 Posted September 9, 2020 by G5

The first rule in any business: know your customer. Understanding how and when renters search is essential to convert website traffic into leases. It allows marketers to align digital advertising spend to time periods where it will have the greatest impact on a renter’s journey. Multi-touch attribution allows us to understand a nuanced story of […]

multi-touch attribution helps us understand multifamily leasing season

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