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We believe that your marketing is only as sound as the data that backs it up. We get that this can be tricky…especially when data might mean something nationally, but your communities are in specific metros, meaning you need data that represents the metros where you’re actually marketing in order to make data-informed decisions.  Good […]

G5, in partnership with LeaseLabs, is on a mission to empower clients to outsmart and outperform their competition through smarter marketing, unmatched marketing technology, and a deep bench of talent that puts marketing performance first. This blog was originally published by our partners at LeaseLabs.  In our paw-fessional opinion, nothing spells home like a D.O.G. […]

G5, in partnership with LeaseLabs, is on a mission to empower clients to outsmart and outperform their competition through smarter marketing, unmatched marketing technology, and a deep bench of talent that puts marketing performance first. This blog was originally published by our partners at LeaseLabs.  Multifamily property owners operate in a fiercely competitive industry where […]

We get it, there’s always a new platform, or fancy new shiny marketing thing that you “should” be doing, optimizing, leveraging…but, here’s the deal. Marketers have limited time and energy, so rather than skimming the surface, you need to figure out how various tactics align with your business goals. So, if you’re content-marketing-curious, this one’s […]

We know your renters and residents care about the physical location of your properties and communities. They want to live in a neighborhood that supports their lifestyle, they want to store their belongings close to their home, and they want to find a senior living community near their family or in their current neighborhood. So, […]

G5, in partnership with LeaseLabs, is on a mission to empower clients to outsmart and outperform their competition through smarter marketing, unmatched marketing technology, and a deep bench of talent that puts marketing performance first. This blog was originally published by our partners at LeaseLabs.  Apartment branding is a pivotal aspect of multifamily marketing. A […]

We know that marketing is a place where goal-setter vision meets goal-getter action. And, we like to do everything we can to support you on your way to marketing greatness. So, just to double-check that we are all on the same page. You’ve already downloaded and worked through our Goal and Intention Setting Journal? And, […]

Marketing sits at the crux of responding to what is going on around us, and consistently messaging who we are in an authentic and genuine way. AKA, no small task when you consider all the things that have happened in the past two-ish years.  As we begin a new year, we think you all deserve […]

That fresh-start-feeling of a new year can make the world feel a little more open with possibility than the day-to-day grind. Take advantage of this natural momentum, and decide what you want to have on your To-Done list 12 months from now. Don’t worry, we aren’t here to say in a super artificial voice “new […]

As marketers, you know that words matter, names matter. What you call something tells your audience what you value, and a little bit about why it’s important. Sometimes names need to be changed to keep up with the intent behind the name,which is exactly what happened with Google My Business.  Online Reputation Management Matters According […]