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How Texting Can Improve Senior Living Contact Rates

G5 Posted September 5, 2019 by G5

Nearly three-quarters of adults over 65 own a mobile phone and both seniors and their adult children research senior living communities on their smartphones. With the population of adults searching for senior living online, this opens up new ways to respond. By adopting different methods of communication, your senior living sales team can better connect […]

texting improves senior living contact rates

Economic Outlook: The Factors Driving Self Storage

G5 Posted September 3, 2019 by G5

Going into the third quarter of 2019, the demand for self storage rentals remains strong with positive demographic trends, low unemployment rates, and sustained economic growth all contributing to the current state of the industry. We see the development of new facilities mirroring state-to-state and county-to-country migration patterns. Millennials continue to drive demand for self […]

Case Study Review: Pillar Properties

G5 Posted August 29, 2019 by G5

One of the best ways to kick off your 2020 budget camp is by reading case studies about what’s working for other companies in the industry. G5’s latest case study featuring Pillar Properties offers insight into how to use Dynamic Ads to improve digital ad performance. The More Phone Calls, Less Wasted Spend case study […]

Website Accessibility: What You Need To Know

G5 Posted August 27, 2019 by G5

The internet is the primary source of information for people all across the globe. While the average user may take the visual content of a website for granted, for people with disabilities, barriers can make much of the content on the internet inaccessible. In an effort to make the world wide web more accessible for […]

Why you should update your digital presence for website accessibility

Your Website Needs Custom Copywriting to Achieve the Highest Google Quality Score

G5 Posted August 22, 2019 by G5

Over the years, you’ve been warned about the hazards of duplicate content on your website. In Google’s Search Quality Raters Guidelines, ‘duplicate content’ isn’t mentioned once; however, what is mentioned is ‘copied content’.  “Important: The Lowest rating is appropriate if all or almost all of the MC (main content) on the page is copied with […]

Custom copywriting improves Google quality scores

Start ‘Em Young: Senior Living Management Courses Coming to a College Near You

G5 Posted August 20, 2019 by G5

Earlier this year, we blogged about using social media ads to recruit new senior living employees. The demand for senior housing will rise in the next decade as baby boomers reach their 80s. U.S. Census Bureau data shows this cohort of those 83 and older was around 8.5 million in 2017. An additional 138,000 people […]

senior living management courses coming to local universities

Optimize Your Revenue Management Strategy with G5 Dynamic Ads

G5 Posted August 15, 2019 by G5

G5 Dynamic Ads offers multifamily marketers a smart solution to optimize their revenue management strategies. When you have available apartments, you want to generate inquiries from the most qualified prospects. Given that pricing is one of the most important considerations for people searching for apartments, displaying prices in ad text can help drive higher-quality conversions.  […]

G5 Dynamic Ads drive more lease signings.

Control the Customer Experience from the First Click

G5 Posted August 13, 2019 by G5

Do you know the difference between customer service and customer experience? Although similar, there are distinctions between the two. Customer service is how you interact with your customers; customer experience encompasses the entirety of your business relationship. The experience begins with discovery of your self storage facility and continues throughout the buyer’s journey to purchases […]

Customer experience

Digital Advertising Growth Strategies for Senior Living Marketers

G5 Posted August 8, 2019 by G5

As a senior living marketer, you have the opportunity to increase the effectiveness of your digital advertising by implementing a growth strategy that aligns with your business goals. Digital advertising takes a variety of forms from social and display ads to remarketing ads that help you convert a lead after they have visited your website. […]

Senior woman holding smartphone in hands and exploring new technology

Generate More Revenue With Automation Technology

G5 Posted August 6, 2019 by G5

A major perk of owning a self storage business is that you can easily automate or downsize resources in order to increase revenue. Unlike other commercial real estate sectors, simplifying the leasing process is a breeze thanks to innovative technologies. From kiosks that act as your sales team to the use of Dynamic Ads that […]

Automation technology drives more self storage revenue

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