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Is it Time to Redesign Your Website?

G5 Posted January 28, 2019 by G5

Design trends change quickly, and if your website isn’t up-to-date, you may be missing out on new renters who don’t feel connected to your brand. Ask yourself, does my website appeal to my target audiences? Does it accurately represent my property? Is it encouraging users to take targeted, specific actions? If the answer to any […]

redesign your website

Mirror Your Property Needs with G5 Dynamic Ads

G5 Posted January 24, 2019 by G5

According to Google, “over 60 percent of people expect brands to provide consumers with information they need when they need it.” This means that companies need to be immediately available. Overcome this high expectation from the get-go with refined advertising that mirrors your property needs and self qualifies leads. Dynamic advertising is mutually beneficial. You […]

Close Up Of Woman Carrying Sofa Into New Home On Moving Day

Digital Marketing for Self Storage Acquisitions: What You Need to Know

G5 Posted January 22, 2019 by G5

Self storage continues to be one of the best real estate investments you can make. If you’re planning on acquiring new facilities in 2019, we recommend having a pre-launch marketing strategy in place so that you make the most of the time leading up to acquisition. Make the transition a success from day one by […]

Young couple carrying big cardboard into a new home.Moving house.Real estate concept.

Take Back the Top Position in SERP

G5 Posted January 18, 2019 by G5

The best way to ensure you earn and keep the top position on SERPs? Launch your website with as much built-in SEO as possible. If you already have an established website and need to improve your SERP ranking, you need to re-evaluate your SEO strategy. Regardless of when strategic SEO elements are implemented, the next […]

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Senior Living Branding Mistakes & How to Avoid Them

G5 Posted January 15, 2019 by G5

Branding works to capture the attention of the customers who would benefit from a product or service. From name and logo to strategy and use, your senior living branding needs to reinforce the overall experience you provide, both online and onsite. Here are five of the most common branding mistakes and how to avoid them. […]

Happy Asian senior couple having a good time. They laughing and smiling while holding each other outdoor in the park.

Boost Your Multifamily NOI with Digital Marketing

G5 Posted by G5

Your prospects are continuously changing – both in audience type and in what they are looking for from a multifamily community. If the goal is to increase your NOI, your marketing needs to be able to adapt to these changes. The key to marketing impact is continuous measurement, learning, and optimization. Here are three ways […]

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Senior Living Acquisitions 101

G5 Posted January 11, 2019 by G5

If you are kicking off 2019 by acquiring additional senior living communities, there are several marketing-based steps you need to take to be successful from day one. We recommend having a pre-launch strategy and timeline in place as soon as possible to stay on track and take advantage of the momentum that comes with a […]

Portrait of a smiling senior woman using a walker with her husband beside her outside their home

Breaking Down the Debate: Multi-Domain vs. Single Domain

G5 Posted January 9, 2019 by G5

One of the most common questions we’re asked by clients is whether they should use a single domain or multi-domain strategy for their websites. The short answer? It depends on your goals, as there are benefits to each. Let’s break it down. What is a Single Domain Strategy vs. a Multi-Domain Strategy? First things first: […]

Flat line design website banner of web search, SEO, ranking sites, rating. Modern vector illustration for web design, marketing and print material.

Want to Compete with REITs? You Need This on Your Website.

G5 Posted January 7, 2019 by G5

Even with a significant market share, the vast majority of self storage facilities are still independently owned and operated. When evaluating new ways to effectively compete with REITs, ask yourself: “Do customers really know the difference between my facility and one that is REIT-controlled?” One of the best ways to offer the same experience as […]

Packing and storage

The Secret to Reducing ILS Dependency

G5 Posted January 4, 2019 by G5

The secret to reducing your ILS dependency is recognizing the high cost of paying for a lead aggregator. Spend more efficiently and effectively by taking back control over the experience you offer leads and customers. Relying on an ILS costs more than just the dollar amount at the end of your contract. It also dilutes […]

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