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We Belong Together: SEO & Digital Advertising

G5 Posted February 4, 2020 by G5

Girl Scouts and cookies, Beyonce and Jay-Z, the internet and cats – some things are just better together. And when it comes to online lead generation, there’s no pair quite like search engine optimization (SEO) and digital advertising. Here’s how they work together to engage renters and generate the best quality leads for your property. […]

Fist bump

G5 Smart Digital Advertising Drives Higher Quality Conversions at a Lower Cost

G5 Posted January 30, 2020 by G5

Search engine optimization (SEO) remains the most cost-effective tactic for driving qualified traffic to your website, but SEO alone doesn’t always deliver the volume of leads you need to keep your property at maximum occupancy. This is where G5 Smart Digital Advertising comes in. Unlike traditional digital advertising that relies solely on individual people to manage campaigns, […]

G5 Product Highlight: Smart Digital Advertising

Self Storage eBook: Increase Revenue with Digital Marketing & Online Leasing

G5 Posted January 28, 2020 by G5

If you read our 2H19 Digital State of the Industry Report for self storage, it won’t come as a surprise that most primary and secondary markets are oversaturated. With competition at an all-time high, a smart digital marketing strategy is your best bet to attract and convert the most leads. In fact, your revenue growth […]

Cover of G5's new Self Storage eBook

Tips for Delivering a Seamless Online-to-Onsite Experience

G5 Posted January 21, 2020 by G5

Trust is one of the most important factors seniors and their families consider when choosing a senior living community. Your brand – and how you express it – play an important role in this. Especially when it comes to your website. Your customers want to know that the experience you deliver in the community matches […]

Smiling senior woman and her daughter using tablet computer. Mother and daughter sitting on couch with home interior in background. Technology concept.

What Renters Want

G5 Posted January 14, 2020 by G5

If it feels like multifamily renters are shifting towards touring fewer apartment communities before signing a lease, it’s because they are. According to the 2020 NMHC/Kingsley Apartment Resident Preferences Report, during their last apartment search, 38% of the survey’s 373,000 respondents toured 1-2 properties, 37% 3-4 properties, and only 12% 5-6 properties.  This trend is […]

Renter searching for apartment on laptop

The Basics of UX Website Design for Customer Experience

G5 Posted January 7, 2020 by G5

A lot of exciting new marketing technologies rolled out last year – and even more are set to be released in 2020. But before you start adding any new tech onto your stack, you need to have the basics of customer experience marketing locked in.  Customer experience marketing is showing you understand your customer and […]

Graphic design studio showing ux design website

G5 Gives: Making the Holidays Merry and Bright in Central Oregon

G5 Posted December 23, 2019 by G5

When CEO Dan Hobin founded G5 he had a vision of building a tech company in Bend, Oregon, where people could grow their careers and also give back to the community in meaningful ways. Giving is so ingrained in our company’s culture, it’s even a part of our Five to Thrive Values. In addition to […]

G5 donates to Bend's KIDS Center

Turn Marketing Into Move-Ins: Top Trends for 2020

G5 Posted December 19, 2019 by G5

With a new decade rapidly approaching, it’s time to start thinking about which new technologies you want to add to your stack in 2020. Keep in mind that we’re in the age of the customer, and according to Forrester Research, companies who are ahead in customer experience have five times greater revenue growth than those […]

G5 2020 Marketing Trends

3 Tips to Increase Your Speed-to-Lead

G5 Posted December 17, 2019 by G5

Many of today’s renters only visit one apartment community before signing a lease. That’s because most of the decision-making process now occurs online. If you want your sales staff to be more efficient, you need to increase your speed-to-lead. Digital marketing drives the right renters to your website and then converts them by offering options […]

Photo Quality is Key for Senior Living

G5 Posted December 13, 2019 by G5

Have you ever been searching online or flipping through the pages of a magazine and come across the same image used in multiple ads for different businesses? It’s not a good look. No matter the industry, users can identify stock photos and those that are true to a community. In senior living, families want to […]

a hand holding a DSLR against white background

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