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New Search Ad Position Metrics You Need to Know in 2019

G5 Posted November 26, 2018 by G5

Google is at it again, this time changing the game by introducing four new search ad position metrics. Whether you run your own paid search ads or contract out to a professional marketing partner, it is important to know where your ads appear on a search results page and the impact it has on ad […]

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How G5 Gave Back to Bend in 2018

G5 Posted November 19, 2018 by G5

Those of us who work at G5 know how lucky we are to work for a company that cares deeply about its community. Bend, Oregon, is a special place filled with special people. Sometimes, those people need help, and as one of the largest employers in town, we feel it is our corporate responsibility to […]

G5 at Heaven Can Wait

Increase the Value of Your Self Storage Property with These 5 Tips

G5 Posted November 16, 2018 by G5

Are you actively maximizing the value of your self storage property? Whether the answer is yes or no, there is always more that can be done. Let’s look at your property as a whole to learn value-add methods that work inside and out, throughout your community, and online – all while increasing your NOI. Property […]

self storage isolated on white background

Three Myths About Softening Multifamily Markets

G5 Posted November 14, 2018 by G5

It’s true: rents are beginning to stabilize and soften in many markets. However, this does not mean that the multifamily industry as a whole is softening and in decline. The number of renters nationwide have reached an all-time high and the industry continues to outperform other real estate sectors. These are the three main myths, […]

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How Millennials Are Saving Real Estate Rentals

G5 Posted November 12, 2018 by G5

From department stores to diamonds to bars of soap, millennials have been credited with killing dozens of industries and brands. But it’s not all bad news: this forceful group also has the power to reboot and save a product or idea – like the rental industry. Millennials are expected to be America’s largest generation by […]

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Meet Gen Z

G5 Posted November 9, 2018 by G5

For years, marketers have been focusing on understanding the demographic behemoth that is the millennial generation. But there is a new buying force on the market, and with oldest now turning 22, they are joining the workforce in masses. It’s time to understand Gen Z – especially since their lifestyle and spending habits are very […]

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Marketing for Self Storage Seasonality

G5 Posted November 7, 2018 by G5

This fall, get ahead of the game with a seasonal marketing plan. Self storage seasonality can be both predictable and contrasting. Identifying these quarterly changes ahead of time will help you make the most of high and low seasons. First, let’s review how search and paid advertising change throughout the year. Next, we’ll take a […]

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Planning Ahead: Seasonal Changes to Senior Living Marketing

G5 Posted November 5, 2018 by G5

While many industries experience a slow holiday season and first quarter, this time of year has a big impact on the growth and marketing opportunities for senior living communities. As you build your marketing plan for 2019, consider how you will effectively manage changes in senior living seasonality. Most real estate marketers are specifically concerned […]

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Looking Ahead to Your 2019 Marketing Strategy

G5 Posted November 2, 2018 by G5

As the final quarter of 2018 comes to a close, it is time to look ahead to your 2019 marketing strategy. The first step in doing so is to evaluate industry trends that are driving competition in rental markets. Business has been good across industries – Multifamily, Senior Living, and Self Storage – which means […]

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Understanding Multifamily Seasonality

G5 Posted October 31, 2018 by G5

While it’s common to plan your marketing efforts by quarter, have you also considered how seasonality impacts your digital advertising spend? Multifamily seasonality runs on a slightly different schedule than the standard quarterly calendar, especially given the long “spring” leasing season. We recommend using the following guidelines to spruce up your Q4 and plan for […]

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