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The Multifamily Marketer’s Digital Marketing Cheat Sheet

Posted August 25, 2021 by G5

It’s no secret, multifamily marketers are strapped for time and resources. Too many questions. Not enough hours in the day. How do I know my marketing IS performing? Which digital marketing channels are actually the most effective for our market size? How do I know they’re effective? Am I actually optimizing our advertising spend — […]

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From Zero to Hero: Leverage Zero-Click Search Strategy to Answer Questions Fast

Posted August 19, 2021 by G5

Repeat after us: renters and residents want answers to their questions — fast. By fast, we mean quicker than Usain Bolt can run 100 meters, speedier than Jimmy Johns can deliver a sub sandwich, swifter than marketing had to pivot in 2020. You get it, in the age of the on-demand, needed-it-yesterday-consumer, there’s no waiting […]

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Modern SEO = Foundational SEO

Posted August 16, 2021 by G5

As marketers, it can be tempting to get distracted by the newest, latest and greatest, because we are supposed to be ahead of the game on new trends. But with search engine optimization (SEO) it’s not all about new plays, we need to have the fundamentals down, too. Keep reading to learn more about how […]

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Senior Living Digital Advertising Insights Unlocked

Posted July 26, 2021 by G5

We investigated data from G5 and our Premier Google Partnership to understand what happened in senior living marketing in 2020, and how it might shake up your 2021 digital advertising plans. A Day in the Life of G5 Data You might be wondering, what kind of data does G5 have at our fingertips? Glad you […]

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Top Secret Self Storage Budget Intel

Posted by G5

Raise your hand if you know someone who moved in the last year. 15.9 million people moved between February and July 2020. Some of these moves were “temporary” or maybe were considered temporary in March, but now they are unintentionally permanent-ish. Of course you can always move, but we know people moved for many reasons: […]

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Get More From Your Multifamily Digital Advertising

Posted by G5

Remember the toilet paper hoarding, banana bread baking, “this will only last six weeks” stage of the pandemic? Whew. Home became the four letter word for office, school, gym, Zoom room, and the every-place. And, it changed how renters approached everything from selecting a city to live in, to the number of bedrooms deemed too […]

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A Letter From Our CEO: The Next Chapter of G5

Posted July 20, 2021 by G5

To our very important G5 Customers and Prospects: With your help, over the past 16 years, we have worked extensively to build the best-in-class digital marketing platform in our space. Along the way, we have tried to incorporate product enhancement requests, feedback, and input from you — our amazing customers. Our goal has always been […]

Keeping Up With Website Accessibility

Posted July 18, 2021 by G5

Want to know something that’s harder to keep up with than the Kardashians when they’re no longer on E!? Keeping up with website accessibility.  We asked G5 subject matter experts — Ben Steward, VP Revenue, Thomas Lavallee, Sr. Director of Compliance, and Liz Hoffman, Manager of Operational Excellence — to break down the legal and […]

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Team Up To Level Up Leads to Leasing Experience

Posted July 12, 2021 by G5

What’s cooler than being cool? Ice cold. What’s better than being best-in-class? A G5 + Knock best-in-class partnership.  When we say best-in-class, we mean being the kind of MarTech (marketing technology) company who teams up strategically with other industry-specific partners to make our client’s lives easier and provide better insights on your leads and leases. […]

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Dos and Don’ts of Branding and UX

Posted July 7, 2021 by G5

A little louder for those in the back: your brand is what makes you stand out from your competition and be memorable to your customers. We heard from G5 designers and marketers — April O’Rourke, Caitlin Moriarty, and Christie Taylor — to get a crash course in building a UX-backed brand.  Let’s get to the […]

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