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The Age of the Agile Renter

G5 Posted February 3, 2021 by G5

We know that six-feet apart is here for a little longer. Plus, we’ve been in *gestures dramatically* all of this for almost a year, so it’s not necessarily about getting back to where we were, but figuring out the best way to move forward. Here are our top takeaways from part one of our five-part […]

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How to Bring Authenticity to the Online Space?

G5 Posted by G5

Properties have historically relied on in-person interactions to bring brand authenticity to their property and to the leasing experience. But, we know six feet apart is here for a little longer. Plus, it’s not necessarily about getting back to where we were, but instead figuring out the best way to move forward. Here are the […]

Woman packing belongings into box.

Five COVID-19 Vaccination Communication Tips

G5 Posted January 28, 2021 by G5

The fight against COVID-19 has lasted nearly a year, and while there is some light at the end of the tunnel, it isn’t quite over, yet. Thankfully, senior living and other long-term care communities are first in line for the COVID-19 vaccines. In the meantime, we wanted to share five communication tips to assist your […]

Blog header showing COVID-19 vaccine vial

Be Human: Marketing’s Top Trend in 2021

G5 Posted January 19, 2021 by G5

We’re all seeking a sense of certainty and normalcy after last year. While we don’t have a crystal ball, and can’t say exactly what the future holds, we can share the biggest marketing trend in 2021: being human.  The Human Element of Marketing As consumers navigated a slew of uncertain scenarios in 2020, we began […]

family looking into moving box

Be Human: How to Make Your Senior Living Marketing More Empathetic in 2021

G5 Posted by G5

First, some good news! We can all use a little more positive pandemic-related-news, and there is some — hooray for scientists, research, and vaccines! Healthcare workers and vulnerable populations are leading the way through the first vaccination-stage, which will carry us to our next normal. This is as close as we will get to a […]

group of happy seniors

The Human Element of Multifamily Marketing

G5 Posted by G5

We are craving a dependable North Star to shoot for after last year. Unfortunately, we didn’t learn how to read tea leaves during the ongoing quarantine, so we don’t know quite what the future holds. Fortunately, we are here to share the biggest marketing trend in 2021: being human.  The Human Element of Marketing As […]

Family on Apartment Porch

Start SMART

G5 Posted January 11, 2021 by G5

We hear it time and again, “New Year, New You.” You don’t need a totally new you, but maybe it’s just time for SMART-structured goal setting. Resolutions, while well-intentioned, sometimes miss the mark when it comes to changing behaviors. We’re not here to create unattainable-magic-wand-necessary changes. We are here to help you come up with […]

Marketer setting SMART goals in journal

Change the Game With Best-In-Class Partners

G5 Posted December 14, 2020 by G5

everyone is accountable for their work? Working with people who want to change the game is fun, frictionless, and meaningful. We believe best-in-class partnerships should feel like this as well. If you’re thinking about adding a partner to your tech stack, here are the basics in technology, tech stacks, and ways to frame the investment […]

Visual of best-in-class partners

Find More Move-In Ready Seniors

G5 Posted December 9, 2020 by G5

How many times have you called a business recently to double check their hours, or ask questions about a policy? You’re not alone. When it comes to senior living, your prospective residents and their families also like to call. G5 data shows that picking up the phone is a preferred way to connect with your […]

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Social Media Tips to Elevate Engagement

G5 Posted November 30, 2020 by G5

Does managing and creating content for your property or community’s social media channels ever seem like “one more thing to do?” Or, does it feel daunting to come up with something clever to say under pressure? You’re not alone. Here are seven social media tips and tricks to elevate your property or community’s social media […]

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