Blog

Stay ahead of the market with our industry updates.

Filter articles by

Three Ways to Add Authenticity to Your Multifamily Marketing

G5 Posted February 22, 2021 by G5

In today’s work-from-home, hybrid-or-remote-school-from-home, comfy-pant-friendly world renters expect frictionless, authentic experiences from your property.  This isn’t just a “COVID thing,” it’s here to stay. The expectation of frictionless online shopping and researching experiences have been on the rise since Amazon started offering 1-click shopping cart checkout in 1999. From the first stay-at-home orders through everything […]

Digital Advertising For Beginners

G5 Posted February 16, 2021 by G5

Have you ever read an article about digital advertising strategies or optimizing ad spend, and finished feeling like you understood less about digital advertising than when you started reading? It can be a little intimidating to raise your virtual hand and say, “I don’t know what you’re talking about.” We get it, which is why […]

Self Storage Marketing Pro Tips in the Age of the Agile Customer

G5 Posted February 8, 2021 by G5

In today’s buy-it-from-your-couch-while-wearing-sweatpants world renters expect consistent, effortless, leasing experiences. Think about it, consumers can shop from nearly anywhere, for nearly anything, without the inconvenience of in-person transactions. The more cumbersome the buying experience, the more likely they are to take their business elsewhere. This isn’t going away, it’s accelerating.   E-commerce and the expectation of […]

Detail shot of someone carrying a moving box.

Adding Authenticity to the Senior Living Community Research Experience

G5 Posted February 3, 2021 by G5

Selecting a senior living community for the next phase of your life, or for the life of a loved one is a weighty decision in normal times. Psst! It’s no secret, that these aren’t normal times. But, there is finally a little hope with vaccination roll outs. With six feet apart, and virtual experiences being […]

group of happy seniors with photobooth props

The Age of the Agile Renter

G5 Posted by G5

We know that six-feet apart is here for a little longer. Plus, we’ve been in *gestures dramatically* all of this for almost a year, so it’s not necessarily about getting back to where we were, but figuring out the best way to move forward. Here are our top takeaways from part one of our five-part […]

Dad holding son in the air while he pretends to be an airplane

How to Bring Authenticity to the Online Space?

G5 Posted by G5

Properties have historically relied on in-person interactions to bring brand authenticity to their property and to the leasing experience. But, we know six feet apart is here for a little longer. Plus, it’s not necessarily about getting back to where we were, but instead figuring out the best way to move forward. Here are the […]

Woman packing belongings into box.

Five COVID-19 Vaccination Communication Tips

G5 Posted January 28, 2021 by G5

The fight against COVID-19 has lasted nearly a year, and while there is some light at the end of the tunnel, it isn’t quite over, yet. Thankfully, senior living and other long-term care communities are first in line for the COVID-19 vaccines. In the meantime, we wanted to share five communication tips to assist your […]

Blog header showing COVID-19 vaccine vial

Be Human: Marketing’s Top Trend in 2021

G5 Posted January 19, 2021 by G5

We’re all seeking a sense of certainty and normalcy after last year. While we don’t have a crystal ball, and can’t say exactly what the future holds, we can share the biggest marketing trend in 2021: being human.  The Human Element of Marketing As consumers navigated a slew of uncertain scenarios in 2020, we began […]

family looking into moving box

Be Human: How to Make Your Senior Living Marketing More Empathetic in 2021

G5 Posted by G5

First, some good news! We can all use a little more positive pandemic-related-news, and there is some — hooray for scientists, research, and vaccines! Healthcare workers and vulnerable populations are leading the way through the first vaccination-stage, which will carry us to our next normal. This is as close as we will get to a […]

group of happy seniors

The Human Element of Multifamily Marketing

G5 Posted by G5

We are craving a dependable North Star to shoot for after last year. Unfortunately, we didn’t learn how to read tea leaves during the ongoing quarantine, so we don’t know quite what the future holds. Fortunately, we are here to share the biggest marketing trend in 2021: being human.  The Human Element of Marketing As […]

Family on Apartment Porch

Enhance your digital foundation with high-performing Digital Advertising strategies.

Ready to amplify your impact?

Get a Demo