Stay ahead of the market with our industry updates.

One of the best lease-up tactics you can master is to introduce a new community to the neighborhood using social media. Social media allows you to make online connections with fellow business owners, restaurants and bars, entertainment options, and of course, prospects. Branded social media pages also allow you to take further ownership over what […]

The adage “all real estate is local” is true for all sectors, and especially for senior living markets. It is always wise to know the national trends and outlook for the industry, but it’s far more important to know your market conditions. This is in part because broader trends may diminish new opportunities for owners […]

Social media extends your reach and gives you the opportunity to engage with your audience in new and exciting ways. But simply attaching your business name to a Facebook or Twitter profile isn’t enough to guarantee success. You need to actively manage your social accounts to see a return on investment. Here are the social […]

Images account for more than 60 percent of a website’s total bandwidth. Bandwidth is a costly commodity. If your website is image-heavy, it is probably responsible for the majority of your IT costs, including hosting and storage. In addition to the financial burden, you can lose leads and customers because your website takes too long […]

Have you ever utilized the voice search option on your phone? If so, you’re not alone. In 2017, 40 percent of adults used voice search every day. ComScore predicts that 50 percent of all searches will be done via voice by 2020, and 30 percent will be done on screenless smart devices like Echo, Alexa, […]

Does your lead aggregator deliver qualified leads directly to your sales team? If the answer is no, then we have a New Year’s resolution for you – one that will lead to higher conversion rates, increased NOI, and a stronger brand presence. Say hello to 2019 by saying goodbye to your self storage lead aggregator. […]

Local search marketing has created new ways to connect your business to audiences throughout the research and buying journey. Moz has paved the way for search engine optimization (SEO) technology and local search management since 2004. Their recently published State of Local SEO Industry Report 2019 represents survey responses from over 1,400 local marketers to […]

Development of high-end self storage properties is on the rise, and so is the proliferation of climate-controlled storage units – or some version of them at least. What many owners and operators don’t know however, is that self storage units must meet very specific requirements to constitute as climate controlled. It is common throughout the […]

What role does technology in your communities? If you are not watching senior living tech trends, now is the perfect time to start. There are a host of emerging applications and services designed specifically for senior living communities, residents, and caregivers. These tech-based programs recognize that many seniors may have limited contact with their former […]

A tight job market is a sign of a healthy economy, but it can make finding skilled employees a lot more difficult. The year-to-date job growth has outperformed last year and there are far more job openings than job seekers (7.1 million job openings versus 6.0 million job seekers). The overall unemployment rate is down […]