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There is an increasing number of Millennials moving out and Baby Boomers downsizing who are driving multifamily housing demand. So, if you’re wondering how you can attract these demographics to your property, the answer is your online reputation. Everyone from Gen Z through Baby Boomers check social media and review sites. Your online reputation is […]

Your SEO strategy is one way that you ensure your business attains authority and trust with search engines. Managing your brand across social channels is a necessary part of your cohesive digital strategy. G5’s Facebook Partnership alerted us to the importance of verifying your website address, or domain, to ensure Facebook Business considers your a […]

Your business’s reputation online matters. More than 90 percent of people say that online reviews impact their purchase decision. Not only are people making decisions about whether to lease from you, they are also more likely to find your website if you have strong reviews online. In fact, 84 percent of customers trust reviews when […]

A Guideline for Senior Living Communities Potential residents and their loved ones are establishing trust with your community each time they interact with your brand. This is especially true in today’s digitally advanced age. More and more research and decisions are made online. You need to make sure that your business’ marketing and digital presence […]

Word-of-mouth, the first social media platform, has become immediate and universal in the digital age. It also now carries more weight and directly impacts your bottom line. One negative review on an online review site drives away 30 new customers. Online reviews are one of the fastest and most trusted ways for customers to decide […]

Get Informed & Stay Competitive with Industry Overview G5’s Multifamily State of the Industry Report for Q1 2018 is now available to download. The report is a comprehensive overview of industry performance, market outlook, upward trends, and challenges. It also includes specific markets to watch and how those markets will interact with digital advertising. Report […]

Outbound marketing limits how a resident’s experience can influence your brand. It’s not just a one-way street for communicating with leads; it’s a dead end for understanding motivations and engagement. Don’t reduce the impact of your senior living community with intrusive and irrelevant messaging. Instead, take charge of your brand with personalized inbound campaigns. Add […]

How to Own Your Data and Take the Competitive Advantage Internet Listing Services (ILSs) are no longer the most effective way to reach potential renters. A specialized digital marketing strategy allows you to own your data and have control over campaign and audience insights. These insights empower you to make better decisions about your marketing […]

Invest in Your First Leasing Consultant Your in-house leasing consultant creates lasting relationships with your residents and their loved ones. Investing in their role is a given. But are you also investing in your first leasing consultant — your website? You already know that your website is the first point of contact for most prospective […]

The digital age has shifted the buying process for the majority of consumers. Gone are the days when in-person word-of-mouth was the most trusted source of information. Consumers are now relying on information that’s available online to tell them what they need to know about a business, the new word-of-mouth. Every industry, from restaurants to […]