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Senior Living Consumers Have Changed. Has Your Sales Process?

G5 Posted July 3, 2018 by G5

Shopping for a senior living community is a highly unique and sensitive process. Each prospect and their loved ones come to you with their own personal history, experiences, needs, wants, and, most importantly, fears and concerns. The sales and marketing process continues to be more and more challenging as digital communication methods evolve with changing […]

Senior Living Consumers Have Changed. Has Your Sales Process? | G5

Self Storage Marketing: Start-Up Checklist

G5 Posted by G5

Whether you’re opening another location or starting a new Self Storage business, there are a seemingly endless number of essential steps you need to take before you can open your doors. Don’t let this stress you out; just take it one step at a time. Once you’ve tackled the essentials, like understanding growth potential, start-up […]

Self Storage Marketing: Start-Up Checklist | G5

Want to Create Demand? Focus on Your Reputation.

G5 Posted June 27, 2018 by G5

There is an increasing number of Millennials moving out and Baby Boomers downsizing who are driving multifamily housing demand. So, if you’re wondering how you can attract these demographics to your property, the answer is your online reputation. Everyone from Gen Z through Baby Boomers check social media and review sites. Your online reputation is […]

Time to Verify Your Website with Facebook

G5 Posted June 22, 2018 by G5

Your SEO strategy is one way that you ensure your business attains authority and trust with search engines. Managing your brand across social channels is a necessary part of your cohesive digital strategy. G5’s Facebook Partnership alerted us to the importance of verifying your website address, or domain, to ensure Facebook Business considers your a […]

Reviews and Search Engines: Essential Do’s and Don’ts

G5 Posted June 20, 2018 by G5

Your business’s reputation online matters. More than 90 percent of people say that online reviews impact their purchase decision. Not only are people making decisions about whether to lease from you, they are also more likely to find your website if you have strong reviews online. In fact, 84 percent of customers trust reviews when […]

Managing Your Online Business Listings, Reviews and Social Media

G5 Posted June 19, 2018 by G5

A Guideline for Senior Living Communities Potential residents and their loved ones are establishing trust with your community each time they interact with your brand. This is especially true in today’s digitally advanced age. More and more research and decisions are made online. You need to make sure that your business’ marketing and digital presence […]

Reviews = Revenue

G5 Posted May 24, 2018 by G5

Word-of-mouth, the first social media platform, has become immediate and universal in the digital age. It also now carries more weight and directly impacts your bottom line. One negative review on an online review site drives away 30 new customers. Online reviews are one of the fastest and most trusted ways for customers to decide […]

Q1 2018 State of the Industry Report

G5 Posted May 16, 2018 by G5

Get Informed & Stay Competitive with Industry Overview G5’s Multifamily State of the Industry Report for Q1 2018 is now available to download. The report is a comprehensive overview of industry performance, market outlook, upward trends, and challenges. It also includes specific markets to watch and how those markets will interact with digital advertising. Report […]

The Costly Limitations of Outbound Marketing

G5 Posted May 4, 2018 by G5

Outbound marketing limits how a resident’s experience can influence your brand. It’s not just a one-way street for communicating with leads; it’s a dead end for understanding motivations and engagement. Don’t reduce the impact of your senior living community with intrusive and irrelevant messaging. Instead, take charge of your brand with personalized inbound campaigns. Add […]

The Dark Side of ILSs

G5 Posted April 23, 2018 by G5

How to Own Your Data and Take the Competitive Advantage Internet Listing Services (ILSs) are no longer the most effective way to reach potential renters. A specialized digital marketing strategy allows you to own your data and have control over campaign and audience insights. These insights empower you to make better decisions about your marketing […]

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