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Self storage continues to be one of the best real estate investments you can make. If you’re planning on acquiring new facilities in 2019, we recommend having a pre-launch marketing strategy in place so that you make the most of the time leading up to acquisition. Make the transition a success from day one by […]

The best way to ensure you earn and keep the top position on SERPs? Launch your website with as much built-in SEO as possible. If you already have an established website and need to improve your SERP ranking, you need to re-evaluate your SEO strategy. Regardless of when strategic SEO elements are implemented, the next […]

Branding works to capture the attention of the customers who would benefit from a product or service. From name and logo to strategy and use, your senior living branding needs to reinforce the overall experience you provide, both online and onsite. Here are five of the most common branding mistakes and how to avoid them. […]

Your prospects are continuously changing – both in audience type and in what they are looking for from a multifamily community. If the goal is to increase your NOI, your marketing needs to be able to adapt to these changes. The key to marketing impact is continuous measurement, learning, and optimization. Here are three ways […]

If you are kicking off 2019 by acquiring additional senior living communities, there are several marketing-based steps you need to take to be successful from day one. We recommend having a pre-launch strategy and timeline in place as soon as possible to stay on track and take advantage of the momentum that comes with a […]

One of the most common questions we’re asked by clients is whether they should use a single domain or multi-domain strategy for their websites. The short answer? It depends on your goals, as there are benefits to each. Let’s break it down. What is a Single Domain Strategy vs. a Multi-Domain Strategy? First things first: […]

Even with a significant market share, the vast majority of self storage facilities are still independently owned and operated. When evaluating new ways to effectively compete with REITs, ask yourself: “Do customers really know the difference between my facility and one that is REIT-controlled?” One of the best ways to offer the same experience as […]

The secret to reducing your internet listing service (ILS) dependency is recognizing the high cost of paying for a lead aggregator. Spend more efficiently and effectively by taking back control over the experience you offer leads and customers. Relying on an ILS costs more than just the dollar amount at the end of your contract. […]

According to Moz’s 2018 Local Search Ranking Factors, review signals are one of the fastest growing thematic signals for local search. David Mihm, founder of Tidings and former Director of Local Search Strategy for Moz said, “Whether the increased ranking is due to review volume, keywords in review content, or the increased clickthrough rate those […]

Self storage technology continues to advance and offer a new, more diversified customer relationship management scope. What role does technology currently have in your security measures and customer experience? If it’s limited or non-existent, you should start looking into the following trends and tools in 2019. Tech-based equipment and operating systems reduce staff time, increase […]