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Employee Retention and Baby Boomers

G5 Posted January 30, 2018 by G5

As millennials enter nursing programs at higher rates than expected, senior living communities can worry less about staff shortages and more about recruiting the best team members. Strategic digital advertising gives communities an increased advantage to find and be found by candidates that are the right fit and boost the likelihood of employee retention.

G5 Digital Marketing

How to Optimize Your Marketing Efforts for 2018

G5 Posted January 11, 2018 by G5

To keep up with the competition, now is the time to employ new digital marketing strategies

Plan Now for Unique Resident Events in 2018

G5 Posted December 20, 2017 by G5

Don’t just host the same, tired events at your community. Try something different to truly engage your residents.

How You Can Benefit From G5’s New Partnership With Facebook

G5 Posted December 15, 2017 by G5

G5 was recently named a Facebook Managed Partner, giving us access to a wealth of information that can benefit your digital advertising efforts.

Don’t Base Your Marketing Strategy on Bounce Rate – Here’s Why

G5 Posted December 8, 2017 by G5

Don’t get too stressed about your bounce rate. It’s more about the quality of visits, the intention of the page, and the action the visitor takes.

Winter Marketing Tips to Keep You on Track Year Round

G5 Posted December 6, 2017 by G5

The holiday season is upon us, but that doesn’t mean it’s time to slow down your marketing efforts. It’s a great time for a year-end review, content creation, and testing to ensure your strategy will remain strong into the new year.

3 Ways to Adapt Your Senior Living Marketing Efforts This Holiday Season

G5 Posted November 27, 2017 by G5

During the holiday season, don’t lose your marketing motivation. It’s the perfect time to maximize lead generation.

David Roussain, G5’s new CMO, talks 2018 growth and where G5 will head in the coming year.

G5 Posted November 21, 2017 by G5

G5 is in the news again! David Roussain, G5’s new CMO, talks “secret sauce”, 2018 growth, and the company’s next steps towards integrating artificial intelligence that customizes digital experiences.

G5 Real Estate Blog News

To Increase Occupancy, Base Your Digital Marketing Strategy on Data and These Truths

G5 Posted November 17, 2017 by G5

When it comes to digital marketing, data matters. Having the right approach, and the right data, is essential to keeping occupancy rates low.

How Unique Care Level Pages Improve Your Senior Living Website

G5 Posted November 13, 2017 by G5

Your Senior Living community probably offers different care levels. To improve your website, it’s important for each care level to have its own unique page. These unique pages provide communities/care seekers with UX, SEO, and DA benefits.

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