Stay ahead of the market with our industry updates.

As the national unemployment rate continues to decline, strengthening all job sectors and demographics, the multifamily industry is improving right along with it. The number of renters has reached an all-time high and demand has matched supply, unit for unit, for years. Luxury apartment demand, in particular, is driving oversupply and competition for Class A […]

The right marketing partner elevates your brand, helping you reach more prospects across all channels. If your in-house marketing team is limited by time and expertise, or if you feel like you’re losing control to a full-stack operation, it’s time to consider a front-end marketing partner. The key word here is partner – you don’t […]

Google is at it again, this time changing the game by introducing four new search ad position metrics. Whether you run your own paid search ads or contract out to a professional marketing partner, it is important to know where your ads appear on a search results page and the impact it has on ad […]

Those of us who work at G5 know how lucky we are to work for a company that cares deeply about its community. Bend, Oregon, is a special place filled with special people. Sometimes, those people need help, and as one of the largest employers in town, we feel it is our corporate responsibility to […]

Are you actively maximizing the value of your self storage property? Whether the answer is yes or no, there is always more that can be done. Let’s look at your property as a whole to learn value-add methods that work inside and out, throughout your community, and online – all while increasing your NOI. Property […]

It’s true: rents are beginning to stabilize and soften in many markets. However, this does not mean that the multifamily industry as a whole is softening and in decline. The number of renters nationwide have reached an all-time high and the industry continues to outperform other real estate sectors. These are the three main myths, […]

From department stores to diamonds to bars of soap, millennials have been credited with killing dozens of industries and brands. But it’s not all bad news: this forceful group also has the power to reboot and save a product or idea – like the rental industry. Millennials are expected to be America’s largest generation by […]

For years, marketers have been focusing on understanding the demographic behemoth that is the millennial generation. But there is a new buying force on the market, and with oldest now turning 22, they are joining the workforce in masses. It’s time to understand Gen Z – especially since their lifestyle and spending habits are very […]

This fall, get ahead of the game with a seasonal marketing plan. Self storage seasonality can be both predictable and contrasting. Identifying these quarterly changes ahead of time will help you make the most of high and low seasons. First, let’s review how search and paid advertising change throughout the year. Next, we’ll take a […]

While many industries experience a slow holiday season and first quarter, this time of year has a big impact on the growth and marketing opportunities for senior living communities. As you build your marketing plan for 2019, consider how you will effectively manage changes in senior living seasonality. Most real estate marketers are specifically concerned […]