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Attract Talent in a Competitive Caregiver Labor Market

G5 Posted August 28, 2017 by G5

Is attracting and retaining top talent keeping you up at night? It is for many of our clients in the senior living industry, and with good reason. Learn how G5 can help you attract qualified caregivers to your career site.

What you need to know about 3 Google My Business (GMB) updates

G5 Posted August 25, 2017 by G5

Get the latest on Google My Business (GMB) changes including Posts, Sites, and Messaging so you can stay on top of this important marketing channel.

G5 Real Estate Blog News

Increase Senior Living Occupancy with these 5 Simple Truths

G5 Posted August 22, 2017 by G5

If your communities are missing out on valuable occupancy, consider revamping your marketing strategy with these 5 simple truths.

G5 Real Estate Blog News

What is Google Analytics and How to Use It

G5 Posted August 21, 2017 by G5

Looking for the best way to understand your website data? Google Analytics (GA) is an incredibly powerful tool that tells you vital information about your visitors.

How to Map Your Content to the Buyer’s Journey

G5 Posted August 6, 2017 by G5

The marketing funnel is a great place to start breaking down the buyer’s journey: awareness, interest, consideration, decision, and retention.

Market Data: Top Growth Metros in Multifamily Real Estate

G5 Posted July 31, 2017 by G5

Using geographic search data, search competitiveness, population and rent growth projections as starting points can help you build a better marketing plan.

Why a competitive analysis should lead to a Unique Value Proposition

G5 Posted July 27, 2017 by G5

Whether branding or rebranding, performing a competitive analysis to measure your property’s value against comparable properties in your market and area is critical.

G5 Real Estate Blog News

3 Easy Trigger-Based Campaigns

G5 Posted July 24, 2017 by G5

Find out how to strategically leverage your digital marketing budget and campaigns by creating “triggers” to adjust your spend.

How to Measure Your Campaign’s Performance

G5 Posted July 23, 2017 by G5

You don’t need to look at every piece of data out there, but you should be paying attention to these statistics that tell you if your campaign is working.

How Your Customers Move Through the Digital Landscape

G5 Posted July 20, 2017 by G5

How can you position your business to optimize the effectiveness of each customer touchpoint and deliver the right message to the right person at the right time?

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