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Myth-Busting: Marketing Sources

Posted November 17, 2020 by G5

Sometimes measuring the effectiveness of marketing sources isn’t as clear-cut as we’d like it to be. There are a lot of variables and touchpoints during a complex buyer’s journey, like those we see in multifamily housing, senior living, and self storage. To add even more pressure, in our economically challenging times, most property and community […]

Marketers putting the pieces of a puzzle together.

Today’s Top Self Storage Marketing Tips

Posted November 10, 2020 by G5

When we were listening to TED talks on disruption in 2019, I don’t think a year like 2020 was a scenario that played into too many people’s minds. It’s clearly a tumultuous time, but if we had to find an optimistic outlook, it’s this: as more of the leasing journey moved online this year, we […]

Stack of labeled moving boxes

Marketing to the Modern Senior

Posted November 5, 2020 by G5

There is no doubt that COVID-19 is a market disruptor. If your marketing world continues to feel upside down, rest assured we are here to help. It’s clearly a tumultuous time, but if we had to find a silver lining, it’s this: as more of the resident journey moved online this year, we have new […]

Two seniors video chat on tablet with family members.

Five Benefits of a Virtual Sales Assistant for your Senior Living Website

Posted October 21, 2020 by G5

Your sales team is often bogged-down with repetitive questions: availability, community amenities, tours, and COVID precautions. While there are many ways to handle these inquiries, a Virtual Sales Assistant (VSA) is a valuable solution. Let’s dive into what a VSA is, what they do, and the benefits of adding one to your senior living community’s […]

Seniors on a tablet.

Five Ways to Excel at E-Commerce

Posted October 20, 2020 by G5

What have you bought online in the past few months? Many of us have turned to e-commerce to deliver either to our doorstep — or allow us to pick up curbside — any items we need. And we’re sure you’ve noticed, some online shopping experiences are better than others. Think of Amazon or Netflix, with […]

Woman making online payment.

Demystifying Facebook Ads

Posted October 16, 2020 by G5

Does digital advertising ever feel like Harry Potter got a hold of your company’s ad campaign? After all, it’s pretty magical. Fear not! You don’t need to go all the way to Hogwarts to understand digital advertising, we’ve got you covered at G5. Let’s begin by demystifying Facebook advertising. We’ll unpack why you should use […]

Consumer using Facebook

Futr Forum: The Future is Bright

Posted October 15, 2020 by G5

2020 has been a lesson in how to navigate unknown variables. While it seems like this year has taken it to the extreme, it’s important to remember that as marketers — even in non-global pandemic years — we are constantly navigating uncertainty. We’ve learned that all we can do is the next right thing, and […]

Lightbulb over group

Marketing to the Modern Renter

Posted October 11, 2020 by G5

It seems like everything has changed, because — it many ways — it has. While we seem to be past the we-learned-to-bake-banana-bread phase of the pandemic, and sincerely hope we are beyond the hoard-all-the-toilet-paper stage, there is no doubt that COVID-19 is a market (and life) disruptor. It presents opportunities for companies to engage with […]

Couple moving into apartment.

Google Ads for Beginners

Posted October 2, 2020 by G5

Google Ads continue to be a best-in-class online advertising source, and according to Google, for every dollar a business spends on Google Ads, they earn eight dollars in revenue through Google Search and Ads. G5 works with our advertising partners to run digital advertising campaigns for a wide range of client needs. Here are a […]

Person typing on laptop.

What’s the difference between SEO & SEM?

Posted September 24, 2020 by G5

SEM, SEO… What is this? A serving of alphabet soup? No, not quite. Let’s dig into the basics of Search Engine Marketing (SEM) and Search Engine Optimization (SEO). We’ll cover what they are, how they fit together, how they are different, and why these differences impact your bottom line.  What is SEO? According to Moz, […]

The letters SEO and SEM written on sticky notes.

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