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Self Storage State of the Industry Report: 1H 2020

Posted April 17, 2020 by G5

Take your knowledge of the self storage industry to the next level with G5’s newest State of the Industry Report for the first half of 2020. We tackle the topics that keep you up at night and provide thoughtful solutions for how to use digital marketing to address them.  Here’s a chapter-by-chapter look at what […]

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G5 Survey Results: How COVID-19 Has Impacted Senior Living

Posted April 14, 2020 by G5

Sales and marketing leaders share results, best practices to help senior living during uncertain times Leads and new move-ins dropped more than 30% in senior living during the month of March 2020, according to a new report by G5. An informal, anonymous survey of G5 clients collected responses covering more than 344 properties across the […]

Website Accessibility in the Era of COVID-19

Posted April 13, 2020 by G5

The Internet is not only a critical source of information; it is also a place for people to conduct business and connect with others. It’s time for businesses to ensure their websites are up-to-date with the latest website accessibility best practices. Today, there are 7.6 million Americans who have a visual impairment. When websites aren’t […]

Multifamily Outlook and Marketing: COVID-19 Update

Posted April 8, 2020 by G5

With COVID-19 at the forefront of every multifamily owner’s and operator’s mind, it is essential to monitor the rapidly changing economic conditions and understand the role marketing plays in helping you overcome the challenges ahead. G5’s latest Multifamily State of the Industry Report dives into the challenges facing the industry and how digital marketing can […]

Impact of COVID-19 on Self Storage

Posted April 7, 2020 by G5

At the start of 2020, the self storage market was not without a number of challenges. Oversupply, consolidation, and rising advertising costs continued to plague the industry. With rising vacancy rates, many operators turned to short-term fixes, like free rent and deep discounts, to attract new renters.  In what seemed like an instant, our nation […]

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Marketing in Uncertain Times: Tips for Senior Living Communities

Posted March 25, 2020 by G5

In times of crisis, marketing is much more than finding residents who might want to live in your community. Marketing is truly about how you make people feel and the experience you provide. What you communicate and how you distribute the messages to inform, reassure, comfort and also encourage responses, helps maintain and grow trust. […]

Cropped shot of a senior woman holding a cane in a retirement home

G5 Updates: COVID-19

Posted March 23, 2020 by G5

The coronavirus (COVID-19) situation is evolving rapidly. During times of uncertainty, it’s important that we come together as a community and as a nation to look after each other, focus on preparation, and minimize panic. We’ll all get through this together. At G5, the interests and needs of our customers are a top priority. Here […]

Communicating During A Crisis

Posted March 16, 2020 by G5

Communication is Key During a Crisis Businesses, their employees, and their customers are scrambling to figure out what the next week or month looks like while we are all in the midst of the COVID-19 crisis. While daily routines are upended in the short-term, businesses are grappling with the wild ride in the market that […]

Is Your Website Accessible to All?

Posted March 3, 2020 by G5

Website accessibility remains one of the hottest topics in digital marketing today. For those unfamiliar with website accessibility, it is the practice of properly designing and coding websites so people with disabilities can use them. The most widely accepted standards for website accessibility are the Web Content Accessibility Guidelines (WCAG) 2.0 developed by the World […]

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G5 Bot: A New Way to Engage

Posted February 27, 2020 by G5

21.9 – that’s how many days it takes for the average multifamily renter to submit an inquiry to tour a property after first coming into contact with a brand. During that time, 85% of renters will visit a property’s website, according to the 2020 NMHC/Kingsley Apartment Resident Preferences Report. With such a short window to […]

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