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Marketing Attribution Explained

Posted July 14, 2020 by G5

Marketing attribution helps marketers make sense of their metrics. Metrics, like the number of ad clicks or website sessions, do shed light on marketing performance at a high level. However, they also conceal a few important details about a prospect’s online journey. Marketers want to know whether their overall campaign efforts are working, not just […]

Analytics for Marketers: Goals, KPIs, and Metrics

Posted June 30, 2020 by G5

With dozens of touchpoints along today’s online buyer’s journey, marketers are not at a loss for data. But, keeping up with the vast amount of data available through digital marketing channels can be daunting. The true challenge is turning data into actionable insights that inform decisions and lead to better results. In today’s fast-paced business […]

G5 Analytics: Use Data to Make Smarter Marketing Decisions

Posted June 23, 2020 by G5

Maximizing ROI to drive revenue growth is the number one concern for marketers today. Striking a balance between the right spend and the right programs can be incredibly difficult. As a result, marketers need better ways to use data to help them make decisions about their marketing programs. This analytical approach to marketing comes as […]

3D business report and laptop on desk

What COVID-19 Is Teaching Us About Self Storage Marketing

Posted June 22, 2020 by G5

We are three months into the COVID-19 global pandemic and we all know firsthand just how quickly and dramatically everyday life and normal business routines were forced to change. Nearly overnight, restaurants adapted to carry-out service only and the once-booming travel industry ground to a standstill. Without a doubt, industries hit hardest — particularly travel, […]

Our Commitment to Diversity, Equality and Inclusion (DEI)

Posted June 19, 2020 by G5

We recently posted a statement on our social media channels titled “G5 Believes.” In this message, we stated that we believe it’s time to influence positive change, that everyone deserves the right to feel safe and to be treated equally. We all have a responsibility to eliminate mistreatment and racial injustice and to replace it […]

Maximizing Google My Business with Attribution and Call Scoring

Posted May 27, 2020 by G5

When it comes to local search trends, the effective use of Google My Business (GMB) is quickly becoming a mandatory tool for all savvy marketers to embrace. Ever since it was introduced in 2014, GMB has been one of the key forces driving the importance of local SEO. GMB equips prospects with immediate and timely […]

Higher-Quality Leads: The Key To Smarter Marketing

Posted May 19, 2020 by G5

For both multifamily and self storage renters, picking up the phone is still the preferred way to connect with a property. In fact, G5 data shows that up to 90% of leads come to properties via phone call. However, not every person who calls a property wants to sign a lease. They might be current […]

Senior Living State of Digital Marketing: 1H 2020

Posted May 13, 2020 by G5

Take your knowledge of the senior living industry to the next level with G5’s newest State of Digital Marketing report for the first half of 2020. We tackle the topics that keep you up at night and provide thoughtful solutions for how to use digital marketing to address them. Here’s a chapter-by-chapter look at what […]

senior living state of digital marketing 1h 2020

Video Basics: A Guide to Creating Your Best Video Content

Posted May 4, 2020 by G5

Creating video content is one of the easiest ways to grab someone’s attention – and by someone, we mean leads! You don’t have to be a professional videographer to make stellar digital content. With a few of our tips and tricks, your videos will be fresh, authentic, effective, and can open up a whole new […]

Maximizing Leasing Season Results

Posted April 21, 2020 by G5

As a seasoned multifamily pro, you know that leasing season runs May through September. Marketers ramp up their advertising efforts to catch the wave of new renters in the summer months. Like clockwork, you know what to expect.  Leasing Seasons Vary by Market In our 1H 2020 Multifamily State of the Industry report, we took […]

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