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The Marketing Pep Talk You Didn’t Know You Needed

Posted January 10, 2022 by G5

Marketing sits at the crux of responding to what is going on around us, and consistently messaging who we are in an authentic and genuine way. AKA, no small task when you consider all the things that have happened in the past two-ish years.  As we begin a new year, we think you all deserve […]

image of marketers fist bumping over a table.

Goal Setter = Goal Getter

Posted January 5, 2022 by G5

That fresh-start-feeling of a new year can make the world feel a little more open with possibility than the day-to-day grind. Take advantage of this natural momentum, and decide what you want to have on your To-Done list 12 months from now. Don’t worry, we aren’t here to say in a super artificial voice “new […]

Image of person writing in notebook.

ICYMI OPTECH: The Art of Telling Your Brand’s Story

Posted November 8, 2021 by G5

This might sound like a marketing cliche…and perhaps it is, but this is one of those times that the nugget of truth embedded in a cliche makes it worth saying (again). So, here it is: The basis of good marketing is a well-built brand, and knowing how to share your brand’s story. As you know, […]

creatives brainstorming in an office

Dos and Don’ts of Branding and UX

Posted July 7, 2021 by G5

A little louder for those in the back: your brand is what makes you stand out from your competition and be memorable to your customers. We heard from G5 designers and marketers — April O’Rourke, Caitlin Moriarty, and Christie Taylor — to get a crash course in building a UX-backed brand.  Let’s get to the […]

Wooden blocks with the words do it and don’t written on them.

Color Theory Basics

Posted June 30, 2021 by G5

According to color researchers, when users leave a website — to never return (bye, Felicia) — it’s due to poor color choices and bad design choices 52% of the time. That’s huge! And while going through ROY G. BIV may seem pretty elementary, it’s important to anticipate and understand reactions that prospects may have to […]

Girl painting a colorful rainbow on a window.

Branding + the Attention-Economy: Be Creative to Be Competitive

Posted June 14, 2021 by G5

Back in the day, aka 2019, your property or community would be competing against other properties or communities. Seems straightforward, what changed? As all of our lives are increasingly online, and increasingly digitally-distracted, your property or community isn’t just competing to stand out against other similar businesses. Now you’re competing for attention against everything else: […]

Photo of a family, with dad kissing the baby and searching on the computer.

Brand + User Experience Through the Lens of Online Accessibility

Posted June 7, 2021 by G5

As marketers, we’re often thought of as the company megaphone, meaning that we want our message to connect with as many in-market people as possible. But, sometimes in order to reach a wider audience getting louder isn’t the only option, or even the best one. Let’s think about branding and user experience (UX) as they […]

woman on computer from above

Video Basics: A Guide to Creating Your Best Video Content

Posted May 4, 2020 by G5

Creating video content is one of the easiest ways to grab someone’s attention – and by someone, we mean leads! You don’t have to be a professional videographer to make stellar digital content. With a few of our tips and tricks, your videos will be fresh, authentic, effective, and can open up a whole new […]

The Basics of UX Website Design for Customer Experience

Posted January 7, 2020 by G5

A lot of exciting new marketing technologies rolled out last year – and even more are set to be released in 2020. But before you start adding any new tech onto your stack, you need to have the basics of customer experience marketing locked in.  Customer experience marketing is showing you understand your customer and […]

Graphic design studio showing ux design website

What is Data-Driven Design?

Posted October 15, 2019 by G5

If you’ve been following G5 long, you’ve probably heard us talk about the importance of “data-driven design,” but what does that phrase actually mean? For us, it means that all our website designs are informed by data. We do this to ensure a strong user experience and frictionless path to conversion. While many websites lean […]

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