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The current top ten senior living markets to watch, as identified by Marcus and Millichap, are determined by the following factors: units in development, 4Q 2017 stabilized occupancy, and average annual 10 year 65+ population growth. For each of these markets, there is expected continued aggressive growth in both development and demand. New construction has […]

The senior living industry — and industry marketers — must be sensitive to the decision process seniors and their loved ones take before moving into a community. This process is highly personal, intimate, and reliant on a prospective resident’s individual health and emotional journey. In order to connect with that process, and each individual’s unique […]

The journey from research to moving into a senior living community is highly personal, and can also be a sensitive process for both the resident and their loved ones. For this reason, the majority of new residents are either moving to a community in their own area, or to be closer to family members or […]

Shopping for a senior living community is a highly unique and sensitive process. Each prospect and their loved ones come to you with their own personal history, experiences, needs, wants, and, most importantly, fears and concerns. The sales and marketing process continues to be more and more challenging as digital communication methods evolve with changing […]

Outbound marketing limits how a resident’s experience can influence your brand. It’s not just a one-way street for communicating with leads; it’s a dead end for understanding motivations and engagement. Don’t reduce the impact of your senior living community with intrusive and irrelevant messaging. Instead, take charge of your brand with personalized inbound campaigns. Add […]

Invest in Your First Leasing Consultant Your in-house leasing consultant creates lasting relationships with your residents and their loved ones. Investing in their role is a given. But are you also investing in your first leasing consultant — your website? You already know that your website is the first point of contact for most prospective […]

65% of adults between the ages of 50 and 64 and 41% of adults over the age of 65 use Facebook, most daily, according to the PEW Research Center. People are talking about you online, but are you able to easily see what they are sharing about their experiences with your community? When families visit […]

How much did you spend last quarter for ad placement on Google, Bing, Facebook, and Twitter? And how many leads did you get per channel? If they happened to fill out your website form, you can easily track where each lead originated. However, when making such an important decision as selecting a community, most prospects […]

Annual returns for senior housing outpace other commercial real estate properties, according to NCREIF. Emerging Trends in Real Estate rank senior housing first among seven residential property types in 2018 for best investment and development prospects. It’s obvious that the senior housing market is strong and we haven’t even reached the baby boomer demand era. […]

During the holiday season, don’t lose your marketing motivation. It’s the perfect time to maximize lead generation.