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The first half of 2023 has unfolded the way we anticipated with demand returning to the market. Given today’s supply surge, it’s not surprising rent growth has slowed, as there are nearly 1 million multifamily units under construction, forecasted to enter the market this year into 2024. With renters back in the driver’s seat, operators […]

Firing On All Reputation Cylinders Your first impression is critical! You might think of this as the moment a prospect walks through your front door. But in fact, the first impression was already made online.Your online reputation essentially defines this critical first impression. And how do you build and maintain a positive, memorable reputation? With […]

Rents are softening, new-lease traffic has slowed, new construction is heading for lease-up AND expenses are soaring…multifamily marketers are between a rock and a hard place. Do I spend more money or less? Where do I spend the budget I have? What marketing tactics are actually delivering me prospects who become residents? How can I […]

If you missed it, you don’t need to miss out. Our Marketing Solutions team at RealPage, combining G5 and LeaseLabs, came together to talk about all things right and left brain during this year’s RealWorld 2022: The Pursuit of Excellence at the Wynn in Las Vegas. That’s right. We introduced this audience to The Invisible […]

When it comes to website design, it seems everyone has an opinion. Speed is number one. No, professional photography is more important. No, interactive content is what really engages prospects. Oy! With so much information coming at us, it can be easy to get analysis paralysis, and avoid a website redesign altogether. At G5+LL, we’ve […]

We believe that your marketing is only as sound as the data that backs it up. We get that this can be tricky…especially when data might mean something nationally, but your properties are in certain metros, meaning you need data that represents the metros where you’re actually marketing. Good news: We have you covered where […]

We get it, there’s always a new platform, or fancy new shiny marketing thing that you “should” be doing, optimizing, leveraging…but, here’s the deal. Marketers have limited time and energy, so rather than skimming the surface, you need to figure out how various tactics align with your business goals. So, if you’re content-marketing-curious, this one’s […]

G5, in partnership with LeaseLabs, is on a mission to empower clients to outsmart and outperform their competition through smarter marketing, unmatched marketing technology, and a deep bench of talent that puts marketing performance first. This blog was originally published by our partners at LeaseLabs.  Apartment branding is a pivotal aspect of multifamily marketing. A […]

Marketing sits at the crux of responding to what is going on around us, and consistently messaging who we are in an authentic and genuine way. AKA, no small task when you consider all the things that have happened in the past two-ish years.  As we begin a new year, we think you all deserve […]

Every marketing team, budget, and company is built differently. The strengths and weaknesses of your marketing team, support (or lack thereof) from your executive team, and the services you offer are unique to your business value. Answer three quick questions below for a quick pulse-check on things (and as a reward, get a relevant video […]