Stay ahead of the market with our industry updates.

Search engine optimization, or SEO, is the foundation of a successful marketing strategy. The good and bad news about SEO is: algorithms continue to change and to keep up so does our SEO strategy. Long story short, constant changes mean we can always improve in this area.  SEO drives organic website traffic, is tailored to […]

One of the biggest challenges many marketers face is turning data into actionable insights. There’s no shortage of digital marketing reporting platforms. And they run the gamut from free to costly, cumbersome to intuitive. Therefore, having a reporting tool with the right data and advanced filtering tools gives you the flexibility to understand the stories […]

We’re often asked, “What is the best way to handle frequently asked leasing questions at the property level?” These tend to be repetitive questions about unit availability, pricing, floor plans, and amenities, that can bog down your property management staff. And while there are many ways to handle these types of inquiries – via onsite […]

Marketing attribution is key to understanding a prospect’s online buying journey. We know that consumers today consult up to 20 online sources when making a purchase decision. Without a solid attribution strategy in place, it can be hard to know whether any one of those touchpoints had more influence on a decision to purchase than […]

Marketing attribution helps marketers make sense of their metrics. Metrics, like the number of ad clicks or website sessions, do shed light on marketing performance at a high level. However, they also conceal a few important details about a prospect’s online journey. Marketers want to know whether their overall campaign efforts are working, not just […]

With dozens of touchpoints along today’s online buyer’s journey, marketers are not at a loss for data. But, keeping up with the vast amount of data available through digital marketing channels can be daunting. The true challenge is turning data into actionable insights that inform decisions and lead to better results. In today’s fast-paced business […]

Maximizing ROI to drive revenue growth is the number one concern for marketers today. Striking a balance between the right spend and the right programs can be incredibly difficult. As a result, marketers need better ways to use data to help them make decisions about their marketing programs. This analytical approach to marketing comes as […]

We are three months into the COVID-19 global pandemic and we all know firsthand just how quickly and dramatically everyday life and normal business routines were forced to change. Nearly overnight, restaurants adapted to carry-out service only and the once-booming travel industry ground to a standstill. Without a doubt, industries hit hardest — particularly travel, […]

We recently posted a statement on our social media channels titled “G5 Believes.” In this message, we stated that we believe it’s time to influence positive change, that everyone deserves the right to feel safe, and to be treated equally. We all have a responsibility to eliminate mistreatment and racial injustice and replace it with […]

When it comes to local search trends, the effective use of Google My Business (GMB) is quickly becoming a mandatory tool for all savvy marketers to embrace. Ever since it was introduced in 2014, GMB has been one of the key forces driving the importance of local SEO. GMB equips prospects with immediate and timely […]