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How to Achieve Predictable Marketing Spend at Scale

G5 Posted February 25, 2020 by G5

As a self storage operator, you spend a lot of time budgeting and creating a financial plan for the year ahead, which is why unpredictable marketing spend — whether too much or too little — can lead to big headaches down the line. It may sound crazy, but underspending and exceeding revenue forecasts can actually […]

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Control Marketing Costs with Predictive Ads

G5 Posted February 11, 2020 by G5

Each fall, multifamily operators bunker down for budget bootcamp. Budgets are thoughtfully planned and funds are allocated to the areas of great impact. Relative to other operational line items, the marketing budget is small but mighty. And with the help of predictive marketing technologies that manage the pacing and allocation of digital advertising spend, it […]

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We Belong Together: SEO & Digital Advertising

G5 Posted February 4, 2020 by G5

Girl Scouts and cookies, Beyonce and Jay-Z, the internet and cats – some things are just better together. And when it comes to online lead generation, there’s no pair quite like search engine optimization (SEO) and digital advertising. Here’s how they work together to engage renters and generate the best quality leads for your property. […]

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Digital Advertising Growth Strategies for Senior Living Marketers

G5 Posted August 8, 2019 by G5

As a senior living marketer, you have the opportunity to increase the effectiveness of your digital advertising by implementing a growth strategy that aligns with your business goals. Digital advertising takes a variety of forms from social and display ads to remarketing ads that help you convert a lead after they have visited your website. […]

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Don’t Just Pay For Leads, Pay For the Right Ones

G5 Posted May 10, 2019 by G5

The practice of paying for leads has always been a commonplace marketing strategy for many companies in the real estate industry. Internet Listing Services (ILSs) and lead aggregators tend to play a large role in brand awareness and many real estate marketers still devote a large portion of their budgets to showing up on these […]

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Mirror Your Property Needs with G5 Dynamic Ads

G5 Posted January 24, 2019 by G5

According to Google, “over 60 percent of people expect brands to provide consumers with information they need when they need it.” This means that companies need to be immediately available. Overcome this high expectation from the get-go with refined advertising that mirrors your property needs and self qualifies leads. Dynamic advertising is mutually beneficial. You […]

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Take Back the Top Position in SERP

G5 Posted January 18, 2019 by G5

The best way to ensure you earn and keep the top position on SERPs? Launch your website with as much built-in SEO as possible. If you already have an established website and need to improve your SERP ranking, you need to re-evaluate your SEO strategy. Regardless of when strategic SEO elements are implemented, the next […]

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How to Use Digital Advertising to Recruit New Employees

G5 Posted December 3, 2018 by G5

A tight job market is a sign of a healthy economy, but it can make finding skilled employees a lot more difficult. The year-to-date job growth has outperformed last year and there are far more job openings than job seekers (7.1 million job openings versus 6.0 million job seekers). The overall unemployment rate is down […]

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New Search Ad Position Metrics You Need to Know in 2019

G5 Posted November 26, 2018 by G5

Google is at it again, this time changing the game by introducing four new search ad position metrics. Whether you run your own paid search ads or contract out to a professional marketing partner, it is important to know where your ads appear on a search results page and the impact it has on ad […]

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Learn to Speak Digital Advertising

G5 Posted October 24, 2018 by G5

In the ever-evolving world of digital advertising, it can be easy to forget or misunderstand an industry term or acronym. Use our digital advertising glossary of terms to become an expert. Digital Advertising Glossary A/B Testing Also known as split testing, this is a method comparing two versions of an ad to see which performs […]

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