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The digital landscape has reshaped self storage consumer behavior. Marketers must reach a confident, capable, and connected force that is directly plugged into a world where they can get anything and everything on-demand. Today’s self storage customer moves quickly, and expects you to meet them with accurate facility information. One way to meet customer demand […]

In the early days of digital advertising, marketers relied on what little data they had to measure campaign performance: click-through-rate (CTR). For competitive industries like multifamily, low CTR could be mistaken as a warning sign of a slow leasing period, limited ad reach, and poor performance. However, it’s no longer so black and white. With […]

As the data revolution continues to take shape, it’s no longer acceptable to spend on anything and everything just to see what works. We now have access to an enormous amount of real-time data, as well as machine learning and artificial intelligence-backed programming to analyze it. It’s time to start incorporating this data to make […]

Thanks to millennials and retiring baby boomers, demand is outpacing supply for multifamily rentals. Younger households continue to delay marriage and the average age of first time parents, currently 26.3 years, continues to be later in life. These major life events are often triggered when people purchase homes. As millennials wait for marriage and children, […]

With a mobile device in hand, consumers have the world at their fingertips and expect that the answers they need are available right here, right now. Thanks to their ease-of-use, mobile devices are now dominating the digital experience. More than half of all searches are done on mobile devices, 60 percent of all clicks occur […]

It’s no longer enough to be online, with an informative website and a handful of third-party pages on review sites or social media. That’s the bare minimum that every business, across all industries, completes. If you want to break through the noise of your competitor’s online presence, you need an action-oriented online portfolio that is […]

  There are two truths that set senior living apart from other real estate industries. The first is that the research and decision-making process involves both the prospective resident and their loved ones, usually adult children, who will not be living at the property themselves. The second is that, while it is a highly sensitive […]

Google claims that only 2 to 4% of visits to a website result in a transaction. All too often a potential customer is simply starting to research the options for self storage solutions. During this process, it’s easy to forget every storage website you visited, so how do you ensure that they don’t forget about […]

G5 was recently named a Facebook Managed Partner, giving us access to a wealth of information that can benefit your digital advertising efforts.

When it comes to digital marketing, data matters. Having the right approach, and the right data, is essential to keeping occupancy rates low.