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Leveraging G5’s Premier Partner Status Through the Google Hack-a-thon
Posted September 19, 2017 by G5How G5’s Premier Google Partner status helps the Digital Advertising team stay up-to-date with rapidly changing best practices, and how we’re leveraging these changes for customer success.
Finding New Customers With Similar Audiences
Posted September 13, 2017 by G5Google’s new Similar Audiences for Search will help G5 clients to find new customers who share similar search behaviors as their existing website visitors.
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Recruit the Right Staff with Facebook Ads
Posted September 5, 2017 by G5Give your recruiting the boost it needs with Facebook Advertising.
Market Data: Top Growth Metros in Multifamily Real Estate
Posted July 31, 2017 by G5Using geographic search data, search competitiveness, population and rent growth projections as starting points can help you build a better marketing plan.
3 Easy Trigger-Based Campaigns
Posted July 24, 2017 by G5Find out how to strategically leverage your digital marketing budget and campaigns by creating “triggers” to adjust your spend.
Why Digital Advertising vs. Paid Advertising
Posted May 24, 2017 by G5Why did G5 adopt the title Digital Advertising to replace Paid Advertising? For us, the reason is crystal-clear.
What the Recent Google Ad Rank Threshold Changes Mean for Real Estate Digital Marketers
Posted May 21, 2017 by G5Google has changed the formula for calculating Ad Rank thresholds. As a result, there are a couple of new rules to keep in mind.
Remarketing for Search Ads in the Multifamily Industry
Posted May 4, 2017 by G5Google’s RLSAs (Remarketing Lists for Search Ads) are a type of search ad that allows you to modify your bid, keywords, and ads to tailor to people who have already visited your website.
Why Google’s Responsive Display Ads Should Be Included in Your Digital Advertising Strategy
Posted February 12, 2017 by G5Recently, Google rolled out a new ad format on the Google Display Network (GDN). Responsive ads come as a huge relief to digital advertisers thanks to the flexibility they offer along with the ease of setup.
5 Reasons Why Your Brand Needs Both Digital Advertising and SEO
Posted January 25, 2017 by G5It’s more important than ever for your website to excel in two areas: providing quality information to develop customer relationships, and ensuring that you’re highly visible in search results in order to draw in potential clients
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