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Turn Marketing Into Move-Ins: Top Trends for 2020

G5 Posted December 19, 2019 by G5

With a new decade rapidly approaching, it’s time to start thinking about which new technologies you want to add to your stack in 2020. Keep in mind that we’re in the age of the customer, and according to Forrester Research, companies who are ahead in customer experience have five times greater revenue growth than those […]

G5 2020 Marketing Trends

2020 Multifamily Marketing Trend: Chatbots

G5 Posted November 20, 2019 by G5

Use of automation and artificial intelligence is on the rise in multifamily and chatbots are a prime example. A chatbot is an online instant messaging tool programmed to interact with humans and perform certain tasks. This new smart tech helps marketers recruit new renters and helps residents with common requests like submitting payments and maintenance […]

Human interacting with chatbot

Gamification: The Secret to Multifamily Technology Adoption

G5 Posted October 22, 2019 by G5

Implementing new technologies in any industry takes hard work – both from management and employees throughout the company. Management puts a lot of time and energy into researching and planning which technologies to incorporate when. But in order to successfully integrate a new technology, you need to have buy-in from your team. Even the most […]

gamification concept diagram with icons

Case Study Review: Mission Rock Residential

G5 Posted October 1, 2019 by G5

Display ads are often considered an awareness generation tactic, but that’s changing with the emergence of Google responsive display ads – just ask G5 multifamily client Mission Rock Residential. Like most multifamily operators, Mission Rock’s goal was  to attract and engage new renters during the slower leasing months. G5 advised Mission Rock to diversify its […]

Lead-to-Lease Velocity: Your Guide to Reducing Exposure

G5 Posted September 24, 2019 by G5

G5 and Knock have teamed up to create a step-by-step guide that teaches you how to minimize potential exposure by ramping up your lead-to-lease velocity. First we walk you through best practices for generating qualified leads, then we teach you how to close those leads, fast. Nerd out with the pros and discover the techniques […]

Lead to Lease Velocity: The Secret to Reducing Exposure

Getting Ahead: Digital Marketing Strategy for Lease-Up Properties

G5 Posted September 12, 2019 by G5

Preparing to launch a new property can be overwhelming; however, having a location-specific digital marketing strategy in place helps you get ahead. Lease-up properties often require more legwork than taking over an already established community. Preparing month-by-month in advance of your launch generates buzz and allows you to pre-lease apartments before the doors have even […]

Optimize Your Revenue Management Strategy with G5 Dynamic Ads

G5 Posted August 15, 2019 by G5

G5 Dynamic Ads offers multifamily marketers a smart solution to optimize their revenue management strategies. When you have available apartments, you want to generate inquiries from the most qualified prospects. Given that pricing is one of the most important considerations for people searching for apartments, displaying prices in ad text can help drive higher-quality conversions.  […]

G5 Dynamic Ads drive more lease signings.

Increase Net Rental Income with Digital Marketing Data

G5 Posted August 1, 2019 by G5

With a seemingly endless supply of data at your fingertips, it’s important to know how to leverage it increase net rental income. Sure, digital marketing has helped you attract and convert new residents, but do you know what’s really working? By gaining a deeper understanding of the analytics and key metrics that truly matter to […]

Multifamily marketer increasing her net rental income with G5

Offset Onsite Staffing Shortages With Digital Marketing

G5 Posted July 5, 2019 by G5

According to statistics from Trading Economics, the U.S. unemployment rate held steady at 3.6 percent in May 2019. This number remained unchanged from the previous month’s 49-year low. Low unemployment rates have impacted multifamily companies, causing a labor shortage across the industry. With the unemployment rate so low, companies are struggling to find skilled candidates […]

Happy property owners shaking hands with real estate broker after a deal. Young couple handshaking real estate agent after signing contract.

NEW: Multifamily State of the Industry Report H2 2019

G5 Posted June 28, 2019 by G5

It’s here! G5 has officially released our newest Multifamily State of the Industry report for the second half of 2019 – and we’re switching it up this time. Instead of simply providing info on the latest trending topics, we’re providing key insights into how you can leverage the data included in this report to maximize […]

G5 Multifamily State of the Industry Report 2H 2019

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