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Tips for Delivering a Seamless Online-to-Onsite Experience

G5 Posted January 21, 2020 by G5

Trust is one of the most important factors seniors and their families consider when choosing a senior living community. Your brand – and how you express it – play an important role in this. Especially when it comes to your website. Your customers want to know that the experience you deliver in the community matches […]

Smiling senior woman and her daughter using tablet computer. Mother and daughter sitting on couch with home interior in background. Technology concept.

Turn Marketing Into Move-Ins: Top Trends for 2020

G5 Posted December 19, 2019 by G5

With a new decade rapidly approaching, it’s time to start thinking about which new technologies you want to add to your stack in 2020. Keep in mind that we’re in the age of the customer, and according to Forrester Research, companies who are ahead in customer experience have five times greater revenue growth than those […]

G5 2020 Marketing Trends

Photo Quality is Key for Senior Living

G5 Posted December 13, 2019 by G5

Have you ever been searching online or flipping through the pages of a magazine and come across the same image used in multiple ads for different businesses? It’s not a good look. No matter the industry, users can identify stock photos and those that are true to a community. In senior living, families want to […]

a hand holding a DSLR against white background

Why Video Should Be a Part of Every Senior Living Marketer’s Strategy

G5 Posted December 3, 2019 by G5

Video consumption continues to increase year-over-year and there’s no signs of slowing. Businesses across the US are investing in video and for good reason — more than 50 percent of consumers say they prefer video content over other types of content. In the senior living industry, video helps marketers drive more move-ins and improves the […]

iphone video

5 Tips to Increase Technology Adoption in Senior Living

G5 Posted November 7, 2019 by G5

As a senior living operator, you need to ensure your employees use, understand, and benefit from new technologies implemented onsite – especially given the amount of time your management team spends researching and testing different options. The secret to maximizing ROI of the new tech is to choose the right techniques to increase adoption from […]

Why Your Senior Living Community Needs an Online Resource Library

G5 Posted October 24, 2019 by G5

In the past, senior living was viewed as a last-minute decision for families when their loved ones could no longer care for themselves at home. This has skewed the perception of senior living as a necessity rather than a lifestyle choice. Today though, many communities offer more than extended personal care, from a social community […]

How to Use Sentiment Analysis to Improve Brand Equity

G5 Posted October 11, 2019 by G5

Smart senior living communities are using sentiment analysis to filter through the noise of feedback on review sites and on social media. This gives them insight into the customer experience and helps them improve brand equity by identifying areas in need of improvement. G5 Rep & Social uses a tool called Pulse to assign a […]

Businesswoman pressing smiley face emoticon on virtual touch screen. Customer service evaluation concept.

NEW Senior Living State of Digital Marketing Report 2H 2019

G5 Posted September 24, 2019 by G5

G5’s State of Digital Marketing Report – Senior Living 2H 2019 is now available for download. We cover everything you need to know about what’s going on in the market and how digital marketing can help. The report also includes data from Google on how senior living search has changed over the past year and […]

State of Digital Marketing Senior Living

How Texting Can Improve Senior Living Contact Rates

G5 Posted September 5, 2019 by G5

Nearly three-quarters of adults over 65 own a mobile phone and both seniors and their adult children research senior living communities on their smartphones. With the population of adults searching for senior living online, this opens up new ways to respond. By adopting different methods of communication, your senior living sales team can better connect […]

texting improves senior living contact rates

Start ‘Em Young: Senior Living Management Courses Coming to a College Near You

G5 Posted August 20, 2019 by G5

Earlier this year, we blogged about using social media ads to recruit new senior living employees. The demand for senior housing will rise in the next decade as baby boomers reach their 80s. U.S. Census Bureau data shows this cohort of those 83 and older was around 8.5 million in 2017. An additional 138,000 people […]

senior living management courses coming to local universities

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