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Brand + User Experience Through the Lens of Online Accessibility

G5 Posted June 7, 2021 by G5

As marketers, we’re often thought of as the company megaphone, meaning that we want our message to connect with as many in-market people as possible. But, sometimes in order to reach a wider audience getting louder isn’t the only option, or even the best one. Let’s think about branding and user experience (UX) as they […]

woman on computer from above

Three Marketing Lessons We Learned From Our Clients

G5 Posted March 17, 2021 by G5

We touched base with three G5 clients to pick their brains about customer-focused online experiences and digital marketing trends that have been successful in marketing to multifamily, self storage, and senior living. Here are the top three marketing tactics that have increased customer engagement and enhanced the online experience.  Social Strategy When it comes to […]

notes on a cork board with the numbers 1 2 3.

The Age of the Agile Renter

G5 Posted February 3, 2021 by G5

We know that six-feet apart is here for a little longer. Plus, we’ve been in *gestures dramatically* all of this for almost a year, so it’s not necessarily about getting back to where we were, but figuring out the best way to move forward. Here are our top takeaways from part one of our five-part […]

Dad holding son in the air while he pretends to be an airplane

The Human Element of Multifamily Marketing

G5 Posted January 19, 2021 by G5

We are craving a dependable North Star to shoot for after last year. Unfortunately, we didn’t learn how to read tea leaves during the ongoing quarantine, so we don’t know quite what the future holds. Fortunately, we are here to share the biggest marketing trend in 2021: being human.  The Human Element of Marketing As […]

Family on Apartment Porch


G5 Posted January 11, 2021 by G5

We hear it time and again, “New Year, New You.” You don’t need a totally new you, but maybe it’s just time for SMART-structured goal setting. Resolutions, while well-intentioned, sometimes miss the mark when it comes to changing behaviors. We’re not here to create unattainable-magic-wand-necessary changes. We are here to help you come up with […]

Marketer setting SMART goals in journal

Change the Game With Best-In-Class Partners

G5 Posted December 14, 2020 by G5

everyone is accountable for their work? Working with people who want to change the game is fun, frictionless, and meaningful. We believe best-in-class partnerships should feel like this as well. If you’re thinking about adding a partner to your tech stack, here are the basics in technology, tech stacks, and ways to frame the investment […]

Visual of best-in-class partners

Math for Marketers

G5 Posted November 23, 2020 by G5

Has it been a minute since you took algebra? Or have you had to refresh while teaching your teenager via distance learning? We know executives are looking to marketing teams for numbers, metrics, percent change, percent difference, and to figure out which numbers are significant to the company (and ultimately, how to replicate that kind […]

Mathematics on an tablet

Futr Forum: The Future is Bright

G5 Posted October 15, 2020 by G5

2020 has been a lesson in how to navigate unknown variables. While it seems like this year has taken it to the extreme, it’s important to remember that as marketers — even in non-global pandemic years — we are constantly navigating uncertainty. We’ve learned that all we can do is the next right thing, and […]

Lightbulb over group

Marketing to the Modern Renter

G5 Posted October 11, 2020 by G5

It seems like everything has changed, because — it many ways — it has. While we seem to be past the we-learned-to-bake-banana-bread phase of the pandemic, and sincerely hope we are beyond the hoard-all-the-toilet-paper stage, there is no doubt that COVID-19 is a market (and life) disruptor. It presents opportunities for companies to engage with […]

Couple moving into apartment.

The Untold Story of Multifamily Leasing Season

G5 Posted September 9, 2020 by G5

The first rule in any business: know your customer. Understanding how and when renters search is essential to convert website traffic into leases. It allows marketers to align digital advertising spend to time periods where it will have the greatest impact on a renter’s journey. Multi-touch attribution allows us to understand a nuanced story of […]

multi-touch attribution helps us understand multifamily leasing season

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