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Using Micro-moments to Master the Digital Customer Journey
Posted February 18, 2018 by G5What are micro-moments? Micro-moments were originally introduced by Google in 2015 to address the growing shift towards mobile. Micro-moments consist of intent-driven moments that occur throughout the customer journey that influence decisions and define preferences. Thanks to the increasing reliance on smartphones, micro-moments have put a name to the behavior of wanting answers immediately. Today, […]
Top 10 Multifamily Markets to Watch in 2018
Posted February 16, 2018 by G5We’ve reviewed the top ten markets for 2018, and secondary markets are being favored over primary markets. Los Angeles and Boston are the only primary markets in the top ten of the PwC and Urban Land Institute Survey, “Emerging Trends in Real Estate.” Why? There are two possible reasons. One, investors are stepping back to […]
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How to Optimize Your Marketing Efforts for 2018
Posted January 11, 2018 by G5To keep up with the competition, now is the time to employ new digital marketing strategies
Winter Marketing Tips to Keep You on Track Year Round
Posted December 6, 2017 by G5The holiday season is upon us, but that doesn’t mean it’s time to slow down your marketing efforts. It’s a great time for a year-end review, content creation, and testing to ensure your strategy will remain strong into the new year.
To Increase Occupancy, Base Your Digital Marketing Strategy on Data and These Truths
Posted November 17, 2017 by G5When it comes to digital marketing, data matters. Having the right approach, and the right data, is essential to keeping occupancy rates low.
Use Inbound Marketing to Stand Out in Saturated Markets
Posted October 17, 2017 by G5Learn how to increase your apartment community’s visibility in saturated markets with inbound marketing.
How to Sell Your Community on Facebook/Instagram
Posted October 12, 2017 by G5If used appropriately, social media can be an extremely effective tool to market your multifamily community.
More Millennials, Smarter Homes?
Posted April 17, 2017 by G5Times are changing, and a new generation of renters is helping to reinvent the multifamily industry.
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