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The popularity and reach of social media has revitalized the concept of user-generated content and made it essential to any multifamily brand’s digital marketing strategy. Using content created by fans of your brand comes at little-to-no-cost to your business, which lowers customer acquisition cost and encourages engagement with your audience. User-generated content includes testimonials, social […]

In order to attract prospective customers to your website, you need an effective SEO strategy. But to convert them? You need strong visual hierarchy. Website visual hierarchy helps promote specific content, encourage user engagement, and improves the overall experience for visitors. What is Visual Hierarchy? Visual hierarchy is one of the most important principles of […]

Baby boomers and today’s seniors came of age well before the era of on-demand media, but that doesn’t mean they haven’t embraced the technology. Baby boomers and seniors have flocked to video streaming platforms like YouTube for a number of reasons. Seniors turn to YouTube to get help, to learn something new, and to be […]

As a marketer, you’ve probably already established a funnel for your marketing efforts and have been drawing it on whiteboards for years. Many real estate businesses have structured their strategies around the funnel and it proved successful. Funnels have helped companies find customers, but overall they haven’t taken into consideration how they can help you […]

We recently sat down with Meggan Shaw-Butler, G5’s Senior Director of Multifamily Strategy, to discuss new technology and opportunities for growth in the multifamily industry. Shaw-Butler opened up about her background in the industry and what ultimately led her to her current position at G5. She brings a wealth of experience, insight, and strategy to […]

Reviews play a vital role in your self storage digital marketing strategy – from positive, user-generated content that can be shared on your social feeds and website to showing potential customers how you handle criticism and what you do to resolve issues at your facility. Actively managing relationships with your customers allows you to understand […]

Marketing always seems to be the first expense trimmed back when multifamily markets soften, when in reality it should be turned up or down, not on and off. In order to grow your business, it’s essential to understand how to scale your marketing dollars so you don’t feel the impact of shifting markets. One of […]

Markets change constantly. They are dynamic and always shifting, which means your company needs to be prepared for when softening markets occur. No one wants to imagine a downturn, but it’s something that has happened before and will happen again. The companies that perform best during softened markets show up prepared and ready to maintain […]

We recently sat down with Jamison Gosselin, G5’s VP of Senior Living Strategy, to learn more about his time in the industry and where he sees the biggest opportunities for growth moving forward. Here’s what he had to say. Jamison Gosselin Interview G5: Jamison, tell me a little bit about your background and what drove […]

We recently blogged about why you need a location-specific digital strategy and using social media ads to find nearby prospects ties directly into that plan. Social media ads use geotargeting to deliver content to prospective renters based on their geographic location. Rather than spearheading a national ad campaign, social media advertising is an efficient, effective […]