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G5 Dynamic Ads offers multifamily marketers a smart solution to optimize their revenue management strategies. When you have available apartments, you want to generate inquiries from the most qualified prospects. Given that pricing is one of the most important considerations for people searching for apartments, displaying prices in ad text can help drive higher-quality conversions.  […]

Do you know the difference between customer service and customer experience? Although similar, there are distinctions between the two. Customer service is how you interact with your customers; customer experience encompasses the entirety of your business relationship. The experience begins with discovery of your self storage facility and continues throughout the buyer’s journey to purchases […]

As a senior living marketer, you have the opportunity to increase the effectiveness of your digital advertising by implementing a growth strategy that aligns with your business goals. Digital advertising takes a variety of forms from social and display ads to remarketing ads that help you convert a lead after they have visited your website. […]

A major perk of owning a self storage business is that you can easily automate or downsize resources in order to increase revenue. Unlike other commercial real estate sectors, simplifying the leasing process is a breeze thanks to innovative technologies. From kiosks that act as your sales team to the use of Dynamic Ads that […]

Google made a big announcement last week that affects digital advertising customers using Google Ads. Google recognizes that the way people search is changing constantly. According to the search engine giant, 15% of searches they see each day are new. In the coming weeks, broad match modifier and phrase match keywords will begin matching words […]

With a seemingly endless supply of data at your fingertips, it’s important to know how to leverage it increase net rental income. Sure, digital marketing has helped you attract and convert new residents, but do you know what’s really working? By gaining a deeper understanding of the analytics and key metrics that truly matter to […]

Senior living occupancy has decreased again, shedding light on a hot topic in the industry — the middle market. Many seniors don’t have the financial resources to live in today’s senior housing and may have too many resources to qualify for Medicaid unless they spend down their assets. Data shows that residents seeking senior living […]

Self storage facilities that offer 24-hour leasing solutions have lower overhead costs and enjoy higher revenue than those who don’t. For years, self storage facilities have focused on having people onsite to conduct tours and talk to prospective renters. While this can be great for developing relationships, it can also result in a lot of […]

Do your stabilized multifamily properties have a digital marketing strategy in place to maintain a steady pipeline of qualified renters? It’s not just lease-up assets and communities in saturated markets that need marketing to attract new residents. Stabilized properties need digital marketing to maintain a steady pipeline of qualified renters in order to maintain full […]

Every year, Mary Meeker releases her Internet Trends Report, which paints a picture of the current state of the Internet. Her report spans the gamut of Internet technology from social media to online gaming. This year’s report clocks in at 334 pages, which can be daunting for marketers wanting to learn about digital marketing trends. […]