Stay ahead of the market with our industry updates.

On May 14, Google held its annual user conference, Google Marketing Live. We tuned in to the “Keyword” event to bring you updates on the latest news and innovations from Google. Here are our top five takeaways from the event. 1. The Need for Higher Quality Answers As digital marketers, you already know that in […]

Today’s multifamily renters put substantial weight in the reviews and opinions of friends, family, and strangers on the internet. Before contacting an apartment community, they will have consulted a variety of digital touchpoints – from search ad to Yelp reviews. Incorporating the voice of your customers into your branding can help attract news leads by […]

Seniors and families searching for a senior living community often share the same complaint — no pricing listed on websites. According to a study by Creating Results, 68 percent of people who moved into senior housing in the last two years and 75 percent of their family members complained that prices aren’t revealed on websites. […]

The practice of paying for leads has always been a commonplace marketing strategy for many companies in the real estate industry. Internet Listing Services (ILSs) and lead aggregators tend to play a large role in brand awareness and many real estate marketers still devote a large portion of their budgets to showing up on these […]

When renters reach a self storage website that doesn’t include real-time pricing and availability, or the flow of the website isn’t intuitive, bounce rates skyrocket and units remain vacant. In a competitive self storage market that saw average rents decrease in 2018 due to concessions, increased delivery, and high occupancy goals, operators need to overcome […]

The temperature outside isn’t the only thing that’s heating up as summer approaches – so is the competition for multifamily search clicks. During this peak season, and throughout the year, having a streamlined website can help you convert more prospects into leads. Refining your website and making it both user-friendly and actionable helps eliminate possible […]

A common misconception among the leadership in many real estate organizations is that marketing is something you turn on or off depending on occupancy or market conditions. But that is not a strategy that will set you up for long-term success. You need to maintain a steady marketing presence to continue to attract and retain […]

Video is one of the best visual storytelling tools in senior living, and the preferred media choice for many consumers. Creating videos that use the voice of your customers, allows you to easily turn residents into your number one advocates and engage with prospects on a deeper level. We recently talked about the importance of […]

In 2018, average rents in the self storage industry decreased nationwide due to concessions, increased delivery, and high occupancy goals. Research also shows that demand hasn’t kept up with the supply increase over the last several years, but will likely be carried by the storage needs of millennials, baby boomers, and Gen Z. In order […]

Local search continues to grow in importance, which means you need a location-specific digital strategy to show up in the moments that matter most. Search algorithms have changed and continue to evolve constantly placing more weight in location than branded searches. Your digital strategy must take location into consideration or else risk not being seen […]