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Multifamily State of the Industry Report: 1st Half 2019

G5 Posted February 8, 2019 by G5

Start the year on the right track with G5’s newest Multifamily State of the Industry report. This comprehensive industry overview focuses on market trends – the factors influencing supply and demand, construction starts, and what is driving the industry. The report also details current obstacles to multifamily policy, multifamily search and digital advertising trends, and […]

G5 Multifamily State of the Industry

10-Year Technology Shifts and How They’re Changing the World

G5 Posted February 6, 2019 by G5

Four modern technological advancements have reshaped the world, human connectivity, globalization, and consumerism. Major trends tend to rise in 10-year cycles, with a decade of focus and a burst of creativity and advancement. From the personal computer, internet, and mobile devices to artificial intelligence, the last 40 years have seen incredible shifts in new technology. […]

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Align Your Marketing & Sales Teams to Convert More Leads into Leases

G5 Posted February 4, 2019 by G5

Do you need to improve your leads-to-lease conversion rate? Low conversion rates are often attributed to poor-quality leads. However, many of the obstacles that can affect a sales team’s ability to close start with how it partners with the marketing team. There are ways to overcome these obstacles and align both teams with simple, easy-to-implement […]

Do you need to improve your leads-to-lease conversion rate? Low conversion rates are often attributed to poor-quality leads. However, many of the obstacles that can affect a sales team’s ability to close start with how it partners with the marketing team. There are ways to overcome these obstacles and align both teams with simple, easy-to-implement program changes. The following is an overview of the tools and tactics you need to improve conversion rates. H2: Step One: Align Sales and Marketing Teams If your leads-to-leases conversion is low, there’s a good chance that your sales and marketing teams are suffering from undefined roles, expectations, and communication processes. You need to implement a balanced sales process that weighs the same metrics and measures of success for both teams – and then work on how each influences the conversion journey. According to Enquire Solutions, the four key stages of a successful sales process are lead generation and outreach, lead capture, lead nurturing, and closing. We’ll add a fifth – revenue-driven goals for sales and marketing teams. This last step will engage your teams to focus on new customers, rather than just lead generation. H2: Step Two: Automate Customer Service with a CRM Take some of the pressure off your sales and marketing teams with a customer relationship system (CRM) that streamlines your customer activity tracking. An effective CRM needs to be able to automatically import data from all lead generation sources, which will provide interaction monitoring, contact information management, and workflow customization across multiple departments. H2: Step Three: Improve Lead Contact Rate with a Defined Follow-up Process Follow-up is often overlooked or skipped altogether. Yes, it takes up time – sometimes a considerable amount of time – and resources that are already limited. That’s why a specific process is essential. Just how important is follow-up? Failure to follow-up within 10 minutes can result in a dramatic drop-off in qualified leads. Leads that are responded within the first 10 minutes have been shown to have a 185 percent higher conversion rate than those that are responded to in more time or not at all. H2: Step Four: Establish a Lead Nurture Program Similar to the importance of follow-up, an underdeveloped or ignored lead nurturing program is another reason why 79 percent of leads never convert to sales. Studies have shown that established and utilized lead nurture strategies not only convert more leads, they help make the entire process more cost-effective. Companies that excel at lead nurturing generate 50 percent sales leads at 33 percent lower cost. Content marketing and email are two ways to kick-start a lead nurture program. Both tools reach a defined, interested audience with relevant, conversational, and strategic opportunities to reach leads at the early stages of the sales process. H2: Learn More: How to Turn Digital Marketing Leads into Leases White Paper Converting leads into leases cost-effectively requires an established marketing and sales team approach. Learn how to further refine your team strategy with our full white paper. To start, it specifically details how multifamily sales and marketing teams can be balanced to work together. Next, it outlines how to choose the right CRM, develop a specific follow-up process, and how to nurture leads through effective contact management and tools. Download G5’s How to Turn Digital Marketing Leads into Leases white paper for the complete approach.

How Behavioral Psychology Impacts Purchase Intent in Senior Living

G5 Posted February 1, 2019 by G5

It’s no secret that the decision to move into senior living is both highly personal and life-changing for most senior adults and their loved ones. Your senior living marketing team is responsible for aiding this process with delicacy and sensitivity. These two factors require a basic understanding of how consumers make decisions. Let’s take a […]

Unrecognizable senior woman with paper bags doing Christmas shopping. Shopping center at Christmas time.

How to Stay Ahead of Social Media Algorithms

G5 Posted January 30, 2019 by G5

Algorithms. As marketers, we hear about them all the time, and it seems like they’re always changing – especially when it comes to social media. One day you’re at the top of your followers’ feeds, the next you might not show up at all. But all is not lost. If you want to stay ahead of […]

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Is it Time to Redesign Your Website?

G5 Posted January 28, 2019 by G5

Design trends change quickly, and if your website isn’t up-to-date, you may be missing out on new renters who don’t feel connected to your brand. Ask yourself, does my website appeal to my target audiences? Does it accurately represent my property? Is it encouraging users to take targeted, specific actions? If the answer to any […]

redesign your website

Mirror Your Property Needs with G5 Dynamic Ads

G5 Posted January 24, 2019 by G5

According to Google, “over 60 percent of people expect brands to provide consumers with information they need when they need it.” This means that companies need to be immediately available. Overcome this high expectation from the get-go with refined advertising that mirrors your property needs and self qualifies leads. Dynamic advertising is mutually beneficial. You […]

Close Up Of Woman Carrying Sofa Into New Home On Moving Day

Digital Marketing for Self Storage Acquisitions: What You Need to Know

G5 Posted January 22, 2019 by G5

Self storage continues to be one of the best real estate investments you can make. If you’re planning on acquiring new facilities in 2019, we recommend having a pre-launch marketing strategy in place so that you make the most of the time leading up to acquisition. Make the transition a success from day one by […]

Young couple carrying big cardboard into a new home.Moving house.Real estate concept.

Take Back the Top Position in SERP

G5 Posted January 18, 2019 by G5

The best way to ensure you earn and keep the top position on SERPs? Launch your website with as much built-in SEO as possible. If you already have an established website and need to improve your SERP ranking, you need to re-evaluate your SEO strategy. Regardless of when strategic SEO elements are implemented, the next […]

Shot of a senior man using a laptop at home

Senior Living Branding Mistakes & How to Avoid Them

G5 Posted January 15, 2019 by G5

Branding works to capture the attention of the customers who would benefit from a product or service. From name and logo to strategy and use, your senior living branding needs to reinforce the overall experience you provide, both online and onsite. Here are five of the most common branding mistakes and how to avoid them. […]

Happy Asian senior couple having a good time. They laughing and smiling while holding each other outdoor in the park.

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