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Geo-Fencing vs. Geo-Targeting: What’s the Difference?

G5 Posted April 5, 2019 by G5

Location-based technology has opened up a world of possibilities for real estate marketers. Along with an influx of data comes new terms and methods for targeting users based on their location. Geo-targeting and geo-fencing are often used interchangeably but they aren’t the same thing and should be used differently in your digital marketing campaigns. Understanding […]

Young Businessman pushing his city bicycle and using his smart phone. He has tattoos and hipster haircut. He just got positive reports from stock market. Using app on his smart phone. He is celebrating his success with fist up.

How AI, Machine Learning & Automation Are Helping Multifamily Marketers Become More Efficient

G5 Posted April 3, 2019 by G5

Typically, when markets soften, budgets tighten. During this time, multifamily marketers can’t afford to lose leads. That means you need to find ways to stretch your marketing budget to attract more renters. Technology can help mitigate potential losses by increasing the effectiveness of your marketing. Artificial intelligence, machine learning, and automation reshape how marketers interact […]

Realtor showing house to a young couple wanting to rent it

Research Review: The Age Well Study

G5 Posted April 1, 2019 by G5

Mather LifeWays recently published a report presenting extensive research exploring health in wellness in Life Plan Senior Living Communities. The Age Well Study: Comparing Wellness Outcomes in Life Plan Communities vs. the Community-at-Large study provides strong evidence for the benefits of Life Plan Communities and also highlights areas where wellness can be improved. The Age […]

Happy and friendly senior men and women having talk by cup of tea in cafe

Old School Marketing Tactics You Need to Ditch and 3 You Need to Focus on Now

G5 Posted March 29, 2019 by G5

Do you remember the last time you opened up the Yellow Pages to search for a self storage facility, apartment community, or senior living community? If you’re anything like us, it’s probably been about a decade. In today’s digital age, old school marketing tactics like phone book advertising have gone the way of the 8-track. […]

Phone Book and phone handle, close-up view

G5 Gives Back to the Boys & Girls Club of Bend

G5 Posted March 27, 2019 by G5

Giving back to the community is a big part of G5’s culture. We believe in paying it forward to so others can thrive. This week, we put that belief into action by donating 17 laptop computers to the Boys & Girls Club of Bend to establish the new Tech Lab Sponsored by G5. “We’re very […]

G5 donates computers to Boys & Girls Club of Bend

Ramp-Up for Summer with Smart Digital Advertising

G5 Posted by G5

As the amount of daylight increases, so does the number of searches for storage units. Search queries peak in July with a high volume of searches also occurring in May and August. With the official start of spring in the rearview, now is the time to ramp up your digital advertising campaigns for the influx […]

African descent family moving into a new home. Mother, father and daughter. Real estate sign. Home in background. Spring or summer season.

Show, Don’t Tell with Virtual Property Tours

G5 Posted March 25, 2019 by G5

Renters want to know exactly what they can expect before leasing an apartment from you, which means you need to do more than just list out features and show a few still photos on your website. Investing in virtual property tours allows you to show potential renters what they can expect in specific floor plans, […]

rent online concept, woman using internet website for rental apartments, houses and flats

The Easy Way to Become a Digital Marketing Strategist

G5 Posted March 22, 2019 by G5

The role of a digital marketing strategist is to connect digital to all other aspects of a company’s business in order to drive opportunities for growth and make data-driven, informed decisions. But understanding customer interactions across all touchpoints remains a challenge for many marketing teams throughout the real estate industry. By partnering with a front-end […]

Shot of a group of corporate businesspeople meeting in the boardroom

Preparing for the Boom: How to Position Senior Living to Baby Boomers

G5 Posted March 20, 2019 by G5

Welcome to the Baby Boomer generation. In 2011, the first round of Boomers, Americans born between 1946 and 1964, turned 65 and started retiring. From now until 2025, millions of Americans will reach retirement age, begin to collect social security, and go on Medicare. Many Baby Boomers plan to keep working either out of necessity […]

You Only Have Milliseconds to Make an Impression

G5 Posted March 18, 2019 by G5

According to Google, 54% of people say that a business’s mobile website load time affects how long they stay on a website. As a site’s mobile load time increases, so does the user’s frustration. An article by Think with Google indicates that they’ve seen a one-second delay in mobile load times impact conversion rates by […]

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