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The purpose and reason for the apartment industry is changing. Historically, renting has been either viewed as a transitional step toward homeownership or a necessary choice if ownership was not possible. Two generational groups, millennials and aging baby boomers, are changing the multifamily landscape by making apartment living a lifestyle choice, rather than a necessity. […]

The digital world has drastically changed how consumers interact with brands and how marketers need to respond. The role of the consumer is more powerful than ever, and companies are shifting from a business-centric to customer-centric approach. It is no longer enough to incorporate customer experience methods as part of your marketing strategy. Customers are […]

65% of adults between the ages of 50 and 64 and 41% of adults over the age of 65 use Facebook, most daily, according to the PEW Research Center. People are talking about you online, but are you able to easily see what they are sharing about their experiences with your community? When families visit […]

If your self storage business is like others out there, you’re probably spending money on Google, Facebook, Bing, and other ads without knowing which ones are actually working. Sure, some of your leads may come through the form on your website, but did you know that up to 90% of leads come from phone calls […]

The average salary for leasing consultants is $32,000 (per NAA). So how much are you paying your on-site leasing consultant, and how much are you investing in your first leasing consultant? Today, your digital presence is your presence. And your website operates as your first leasing consultant; your first line of defense. Having an accurate […]

Marketing to the abyss of potential renters is daunting, so it’s important to get a better understanding of who you are trying to reach and how before you spend another dime on ads. A few years ago Google introduced marketers to micro-moments, which are “critical touch points within today’s consumer journey, and when added together, […]

Google claims that only 2 to 4% of visits to a website result in a transaction. All too often a potential customer is simply starting to research the options for self storage solutions. During this process, it’s easy to forget every storage website you visited, so how do you ensure that they don’t forget about […]

How much did you spend last quarter for ad placement on Google, Bing, Facebook, and Twitter? And how many leads did you get per channel? If they happened to fill out your website form, you can easily track where each lead originated. However, when making such an important decision as selecting a community, most prospects […]

Qualify the highest-quality leads When it comes to attracting leads and residents, where do you invest your marketing dollars first? If you answer ILSs, think again. ILSs sell you leads that have lower buying intent, at a higher cost, and keep your traffic and conversion data all to themselves. Conversely, digital advertising attracts high-quality leads […]

Annual returns for senior housing outpace other commercial real estate properties, according to NCREIF. Emerging Trends in Real Estate rank senior housing first among seven residential property types in 2018 for best investment and development prospects. It’s obvious that the senior housing market is strong and we haven’t even reached the baby boomer demand era. […]