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Case Study Review: Mission Rock Residential

G5 Posted October 1, 2019 by G5

Display ads are often considered an awareness generation tactic, but that’s changing with the emergence of Google responsive display ads – just ask G5 multifamily client Mission Rock Residential. Like most multifamily operators, Mission Rock’s goal was  to attract and engage new renters during the slower leasing months. G5 advised Mission Rock to diversify its […]

Lead-to-Lease Velocity: Your Guide to Reducing Exposure

G5 Posted September 24, 2019 by G5

G5 and Knock have teamed up to create a step-by-step guide that teaches you how to minimize potential exposure by ramping up your lead-to-lease velocity. First we walk you through best practices for generating qualified leads, then we teach you how to close those leads, fast. Nerd out with the pros and discover the techniques […]

Lead to Lease Velocity: The Secret to Reducing Exposure

NEW Senior Living State of Digital Marketing Report 2H 2019

G5 Posted by G5

G5’s State of Digital Marketing Report – Senior Living 2H 2019 is now available for download. We cover everything you need to know about what’s going on in the market and how digital marketing can help. The report also includes data from Google on how senior living search has changed over the past year and […]

State of Digital Marketing Senior Living

Case Study Review: Smart Self Storage

G5 Posted September 19, 2019 by G5

Self storage marketing and advertising costs are up across the industry with REITs reporting a 16% increase in year-over-year spend. As the 2020 budget season approaches, now is the time to consider investing in new technologies to manage these rising costs. In our newest case study, we show you how implementing G5 Lead Insights increased […]

Smart Self Storage Case Study Review

The Art of Balancing Page Speed with User Experience

G5 Posted September 17, 2019 by G5

Last year, Google made two significant changes to its search indexing and ranking algorithms. In March, they started indexing pages based on the mobile version of a website rather than desktop. Then in July, the SEO ranking algorithm began including page speed as a ranking factor for mobile pages. This decision was made because Google […]

Loading page browser in flat style vector illustration

Getting Ahead: Digital Marketing Strategy for Lease-Up Properties

G5 Posted September 12, 2019 by G5

Preparing to launch a new property can be overwhelming; however, having a location-specific digital marketing strategy in place helps you get ahead. Lease-up properties often require more legwork than taking over an already established community. Preparing month-by-month in advance of your launch generates buzz and allows you to pre-lease apartments before the doors have even […]

NEW Digital State of the Industry Report – Self Storage 2H 2019

G5 Posted September 10, 2019 by G5

G5’s Digital State of the Industry Report – Self Storage 2H 2019 is ready for download. In this report, we take a look at the factors impacting the market today and provide actionable insights into how digital marketing can help you become more efficient to generate more revenue. We also review storage rental search data […]

How Texting Can Improve Senior Living Contact Rates

G5 Posted September 5, 2019 by G5

Nearly three-quarters of adults over 65 own a mobile phone and both seniors and their adult children research senior living communities on their smartphones. With the population of adults searching for senior living online, this opens up new ways to respond. By adopting different methods of communication, your senior living sales team can better connect […]

texting improves senior living contact rates

Economic Outlook: The Factors Driving Self Storage

G5 Posted September 3, 2019 by G5

Going into the third quarter of 2019, the demand for self storage rentals remains strong with positive demographic trends, low unemployment rates, and sustained economic growth all contributing to the current state of the industry. We see the development of new facilities mirroring state-to-state and county-to-country migration patterns. Millennials continue to drive demand for self […]

Case Study Review: Pillar Properties

G5 Posted August 29, 2019 by G5

One of the best ways to kick off your 2020 budget camp is by reading case studies about what’s working for other companies in the industry. G5’s latest case study featuring Pillar Properties offers insight into how to use Dynamic Ads to improve digital ad performance. The More Phone Calls, Less Wasted Spend case study […]

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