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Demystifying Facebook Ads

Posted October 16, 2020 by G5

Does digital advertising ever feel like Harry Potter got a hold of your company’s ad campaign? After all, it’s pretty magical. Fear not! You don’t need to go all the way to Hogwarts to understand digital advertising, we’ve got you covered at G5. Let’s begin by demystifying Facebook advertising. We’ll unpack why you should use […]

Consumer using Facebook

Futr Forum: The Future is Bright

Posted October 15, 2020 by G5

2020 has been a lesson in how to navigate unknown variables. While it seems like this year has taken it to the extreme, it’s important to remember that as marketers — even in non-global pandemic years — we are constantly navigating uncertainty. We’ve learned that all we can do is the next right thing, and […]

Lightbulb over group

Marketing to the Modern Renter

Posted October 11, 2020 by G5

It seems like everything has changed, because — it many ways — it has. While we seem to be past the we-learned-to-bake-banana-bread phase of the pandemic, and sincerely hope we are beyond the hoard-all-the-toilet-paper stage, there is no doubt that COVID-19 is a market (and life) disruptor. It presents opportunities for companies to engage with […]

Couple moving into apartment.

Google Ads for Beginners

Posted October 2, 2020 by G5

Google Ads continue to be a best-in-class online advertising source, and according to Google, for every dollar a business spends on Google Ads, they earn eight dollars in revenue through Google Search and Ads. G5 works with our advertising partners to run digital advertising campaigns for a wide range of client needs. Here are a […]

Person typing on laptop.

What’s the difference between SEO & SEM?

Posted September 24, 2020 by G5

SEM, SEO… What is this? A serving of alphabet soup? No, not quite. Let’s dig into the basics of Search Engine Marketing (SEM) and Search Engine Optimization (SEO). We’ll cover what they are, how they fit together, how they are different, and why these differences impact your bottom line.  What is SEO? According to Moz, […]

The letters SEO and SEM written on sticky notes.

5 Self Storage Marketing FAQs You Don’t Want to Miss

Posted September 14, 2020 by G5

Curious about Google My Business, online leasing, or cost-effective ways to market self storage in a COVID-19 world? You’re not alone. We checked in with Will Harlan, National Sales Director and Self Storage marketing guru, to answer some frequently asked questions we hear about marketing in 2020.  1. What is Google My Business and how […]

Searching for self storage on mobile.

The Untold Story of Multifamily Leasing Season

Posted September 9, 2020 by G5

The first rule in any business: know your customer. Understanding how and when renters search is essential to convert website traffic into leases. It allows marketers to align digital advertising spend to time periods where it will have the greatest impact on a renter’s journey. Multi-touch attribution allows us to understand a nuanced story of […]

multi-touch attribution helps us understand multifamily leasing season

Senior Living Leasing Season Meets Multi-Touch Attribution

Posted August 31, 2020 by G5

A business tip as old as time: know your customer. Senior living operators need to know seniors and their families. This means unpacking the data-driven ins and outs of when, where, and how they engage with your brand. Multi-touch attribution allows us to understand a nuanced story of leasing season, and how it varies by […]

Senior and family member research potential senior living community on a laptop.

Keyword Essentials

Posted August 25, 2020 by G5

We covered nine basics of Search Engine Optimization or SEO. So, we know you understand the unbeatable value of organic search (did someone say free website traffic!?). Let’s dig a little deeper into the basics of keywords: what they are, why they matter, and different strategies you can use to select the right keywords for […]

Laptop and Keywords graphic

Reputation Management: Tips and Templates to Respond to Reviews Like a Pro

Posted August 18, 2020 by G5

The golden rule of reputation management is simple: respond to every review, both positive and negative. Your reputation is valuable, and one negative online review can drive away 30 potential leads. But before you begin responding to reviews, it’s smart to develop a streamlined reputation management strategy. Thus ensuring that all team members know exactly […]

Reputation Management Tips and Templates to respond to online reviews

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