Stay ahead of the market with our industry updates.

Filter articles by

5 Self Storage Marketing FAQs You Don’t Want to Miss

Posted September 14, 2020 by G5

Curious about Google My Business, online leasing, or cost-effective ways to market self storage in a COVID-19 world? You’re not alone. We checked in with Will Harlan, National Sales Director and Self Storage marketing guru, to answer some frequently asked questions we hear about marketing in 2020.  1. What is Google My Business and how […]

Searching for self storage on mobile.

The Untold Story of Multifamily Leasing Season

Posted September 9, 2020 by G5

The first rule in any business: know your customer. Understanding how and when renters search is essential to convert website traffic into leases. It allows marketers to align digital advertising spend to time periods where it will have the greatest impact on a renter’s journey. Multi-touch attribution allows us to understand a nuanced story of […]

multi-touch attribution helps us understand multifamily leasing season

Senior Living Leasing Season Meets Multi-Touch Attribution

Posted August 31, 2020 by G5

A business tip as old as time: know your customer. Senior living operators need to know seniors and their families. This means unpacking the data-driven ins and outs of when, where, and how they engage with your brand. Multi-touch attribution allows us to understand a nuanced story of leasing season, and how it varies by […]

Senior and family member research potential senior living community on a laptop.

Keyword Essentials

Posted August 25, 2020 by G5

We covered nine basics of Search Engine Optimization or SEO. So, we know you understand the unbeatable value of organic search (did someone say free website traffic!?). Let’s dig a little deeper into the basics of keywords: what they are, why they matter, and different strategies you can use to select the right keywords for […]

Laptop and Keywords graphic

Reputation Management: Tips and Templates to Respond to Reviews Like a Pro

Posted August 18, 2020 by G5

The golden rule of reputation management is simple: respond to every review, both positive and negative. Your reputation is valuable, and one negative online review can drive away 30 potential leads. But before you begin responding to reviews, it’s smart to develop a streamlined reputation management strategy. Thus ensuring that all team members know exactly […]

Reputation Management Tips and Templates to respond to online reviews

Nine Things You Need To Know About SEO

Posted August 12, 2020 by G5

Search engine optimization, or SEO, is the foundation of a successful marketing strategy. The good and bad news about SEO is: algorithms continue to change and to keep up so does our SEO strategy. Long story short, constant changes mean we can always improve in this area.  SEO drives organic website traffic, is tailored to […]

Mining Actionable Insights From Reporting

Posted July 28, 2020 by G5

One of the biggest challenges many marketers face is turning data into actionable insights. There’s no shortage of digital marketing reporting platforms. And they run the gamut from free to costly, cumbersome to intuitive. Therefore, having a reporting tool with the right data and advanced filtering tools gives you the flexibility to understand the stories […]

Five Reasons Why You Need a Virtual Assistant (on Your Multifamily Website)

Posted July 21, 2020 by G5

We’re often asked, “What is the best way to handle frequently asked leasing questions at the property level?” These tend to be repetitive questions about unit availability, pricing, floor plans, and amenities, that can bog down your property management staff. And while there are many ways to handle these types of inquiries – via onsite […]

Multi-touch Attribution Powers Predictive Marketing

Posted July 15, 2020 by G5

Marketing attribution is key to understanding a prospect’s online buying journey. We know that consumers today consult up to 20 online sources when making a purchase decision. Without a solid attribution strategy in place, it can be hard to know whether any one of those touchpoints had more influence on a decision to purchase than […]

Marketing Attribution Explained

Posted July 14, 2020 by G5

Marketing attribution helps marketers make sense of their metrics. Metrics, like the number of ad clicks or website sessions, do shed light on marketing performance at a high level. However, they also conceal a few important details about a prospect’s online journey. Marketers want to know whether their overall campaign efforts are working, not just […]

Enhance your digital foundation with high-performing Digital Advertising strategies.

Ready to amplify your impact?

Get a Demo