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The number one reason why residents leave is the perceived value for rent paid. This is more than just the dollar amount paid — this requires positive interactions with community personnel and feeling a sense of community. Read on to learn how you can improve resident retention. Best Practices: A Guide to Understand Value-Add Strategies […]

Word-of-mouth, the first social media platform, has become immediate and universal in the digital age. It also now carries more weight and directly impacts your bottom line. One negative review on an online review site drives away 30 new customers. Online reviews are one of the fastest and most trusted ways for customers to decide […]

Get Informed & Stay Competitive with Industry Overview G5’s Multifamily State of the Industry Report for Q1 2018 is now available to download. The report is a comprehensive overview of industry performance, market outlook, upward trends, and challenges. It also includes specific markets to watch and how those markets will interact with digital advertising. Report […]

How to Own Your Data and Take the Competitive Advantage Internet Listing Services (ILSs) are no longer the most effective way to reach potential renters. A specialized digital marketing strategy allows you to own your data and have control over campaign and audience insights. These insights empower you to make better decisions about your marketing […]

The digital age has shifted the buying process for the majority of consumers. Gone are the days when in-person word-of-mouth was the most trusted source of information. Consumers are now relying on information that’s available online to tell them what they need to know about a business, the new word-of-mouth. Every industry, from restaurants to […]

The purpose and reason for the apartment industry is changing. Historically, renting has been either viewed as a transitional step toward homeownership or a necessary choice if ownership was not possible. Two generational groups, millennials and aging baby boomers, are changing the multifamily landscape by making apartment living a lifestyle choice, rather than a necessity. […]

The digital world has drastically changed how consumers interact with brands and how marketers need to respond. The role of the consumer is more powerful than ever, and companies are shifting from a business-centric to customer-centric approach. It is no longer enough to incorporate customer experience methods as part of your marketing strategy. Customers are […]

If your self storage business is like others out there, you’re probably spending money on Google, Facebook, Bing, and other ads without knowing which ones are actually working. Sure, some of your leads may come through the form on your website, but did you know that up to 90% of leads come from phone calls […]

The average salary for leasing consultants is $32,000 (per NAA). So how much are you paying your on-site leasing consultant, and how much are you investing in your first leasing consultant? Today, your digital presence is your presence. And your website operates as your first leasing consultant; your first line of defense. Having an accurate […]

Qualify the highest-quality leads When it comes to attracting leads and residents, where do you invest your marketing dollars first? If you answer ILSs, think again. ILSs sell you leads that have lower buying intent, at a higher cost, and keep your traffic and conversion data all to themselves. Conversely, digital advertising attracts high-quality leads […]