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Reviews play a vital role in your self storage digital marketing strategy – from positive, user-generated content that can be shared on your social feeds and website to showing potential customers how you handle criticism and what you do to resolve issues at your facility. Actively managing relationships with your customers allows you to understand […]

Marketing always seems to be the first expense trimmed back when multifamily markets soften, when in reality it should be turned up or down, not on and off. In order to grow your business, it’s essential to understand how to scale your marketing dollars so you don’t feel the impact of shifting markets. One of […]

Markets change constantly. They are dynamic and always shifting, which means your company needs to be prepared for when softening markets occur. No one wants to imagine a downturn, but it’s something that has happened before and will happen again. The companies that perform best during softened markets show up prepared and ready to maintain […]

We recently sat down with Jamison Gosselin, G5’s VP of Senior Living Strategy, to learn more about his time in the industry and where he sees the biggest opportunities for growth moving forward. Here’s what he had to say. Jamison Gosselin Interview G5: Jamison, tell me a little bit about your background and what drove […]

We recently blogged about why you need a location-specific digital strategy and using social media ads to find nearby prospects ties directly into that plan. Social media ads use geotargeting to deliver content to prospective renters based on their geographic location. Rather than spearheading a national ad campaign, social media advertising is an efficient, effective […]

On May 14, Google held its annual user conference, Google Marketing Live. We tuned in to the “Keyword” event to bring you updates on the latest news and innovations from Google. Here are our top five takeaways from the event. 1. The Need for Higher Quality Answers As digital marketers, you already know that in […]

Today’s multifamily renters put substantial weight in the reviews and opinions of friends, family, and strangers on the internet. Before contacting an apartment community, they will have consulted a variety of digital touchpoints – from search ad to Yelp reviews. Incorporating the voice of your customers into your branding can help attract news leads by […]

Seniors and families searching for a senior living community often share the same complaint — no pricing listed on websites. According to a study by Creating Results, 68 percent of people who moved into senior housing in the last two years and 75 percent of their family members complained that prices aren’t revealed on websites. […]

The practice of paying for leads has always been a commonplace marketing strategy for many companies in the real estate industry. Internet Listing Services (ILSs) and lead aggregators tend to play a large role in brand awareness and many real estate marketers still devote a large portion of their budgets to showing up on these […]

When renters reach a self storage website that doesn’t include real-time pricing and availability, or the flow of the website isn’t intuitive, bounce rates skyrocket and units remain vacant. In a competitive self storage market that saw average rents decrease in 2018 due to concessions, increased delivery, and high occupancy goals, operators need to overcome […]