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Going into the third quarter of 2019, the demand for self storage rentals remains strong with positive demographic trends, low unemployment rates, and sustained economic growth all contributing to the current state of the industry. We see the development of new facilities mirroring state-to-state and county-to-country migration patterns. Millennials continue to drive demand for self […]

One of the best ways to kick off your 2020 budget camp is by reading case studies about what’s working for other companies in the industry. G5’s latest case study featuring Pillar Properties offers insight into how to use Dynamic Ads to improve digital ad performance. The More Phone Calls, Less Wasted Spend case study […]

The internet is the primary source of information for people all across the globe. While the average user may take the visual content of a website for granted, for people with disabilities, barriers can make much of the content on the internet inaccessible. In an effort to make the world wide web more accessible for […]

Over the years, you’ve been warned about the hazards of duplicate content on your website. In Google’s Search Quality Raters Guidelines, ‘duplicate content’ isn’t mentioned once; however, what is mentioned is ‘copied content’.  “Important: The Lowest rating is appropriate if all or almost all of the MC (main content) on the page is copied with […]

Earlier this year, we blogged about using social media ads to recruit new senior living employees. The demand for senior housing will rise in the next decade as baby boomers reach their 80s. U.S. Census Bureau data shows this cohort of those 83 and older was around 8.5 million in 2017. An additional 138,000 people […]

G5 Dynamic Ads offers multifamily marketers a smart solution to optimize their revenue management strategies. When you have available apartments, you want to generate inquiries from the most qualified prospects. Given that pricing is one of the most important considerations for people searching for apartments, displaying prices in ad text can help drive higher-quality conversions.  […]

Do you know the difference between customer service and customer experience? Although similar, there are distinctions between the two. Customer service is how you interact with your customers; customer experience encompasses the entirety of your business relationship. The experience begins with discovery of your self storage facility and continues throughout the buyer’s journey to purchases […]

As a senior living marketer, you have the opportunity to increase the effectiveness of your digital advertising by implementing a growth strategy that aligns with your business goals. Digital advertising takes a variety of forms from social and display ads to remarketing ads that help you convert a lead after they have visited your website. […]

A major perk of owning a self storage business is that you can easily automate or downsize resources in order to increase revenue. Unlike other commercial real estate sectors, simplifying the leasing process is a breeze thanks to innovative technologies. From kiosks that act as your sales team to the use of Dynamic Ads that […]

Google made a big announcement last week that affects digital advertising customers using Google Ads. Google recognizes that the way people search is changing constantly. According to the search engine giant, 15% of searches they see each day are new. In the coming weeks, broad match modifier and phrase match keywords will begin matching words […]