Stay ahead of the market with our industry updates.

The temperature outside isn’t the only thing that’s heating up as summer approaches – so is the competition for multifamily search clicks. During this peak season, and throughout the year, having a streamlined website can help you convert more prospects into leads. Refining your website and making it both user-friendly and actionable helps eliminate possible […]

A common misconception among the leadership in many real estate organizations is that marketing is something you turn on or off depending on occupancy or market conditions. But that is not a strategy that will set you up for long-term success. You need to maintain a steady marketing presence to continue to attract and retain […]

Video is one of the best visual storytelling tools in senior living, and the preferred media choice for many consumers. Creating videos that use the voice of your customers, allows you to easily turn residents into your number one advocates and engage with prospects on a deeper level. We recently talked about the importance of […]

In 2018, average rents in the self storage industry decreased nationwide due to concessions, increased delivery, and high occupancy goals. Research also shows that demand hasn’t kept up with the supply increase over the last several years, but will likely be carried by the storage needs of millennials, baby boomers, and Gen Z. In order […]

Typically, when markets soften, budgets tighten. During this time, multifamily marketers can’t afford to lose leads. That means you need to find ways to stretch your marketing budget to attract more renters. Technology can help mitigate potential losses by increasing the effectiveness of your marketing. Artificial intelligence, machine learning, and automation reshape how marketers interact […]

Do you remember the last time you opened up the Yellow Pages to search for a self storage facility, apartment community, or senior living community? If you’re anything like us, it’s probably been about a decade. In today’s digital age, old school marketing tactics like phone book advertising have gone the way of the 8-track. […]

As the amount of daylight increases, so does the number of searches for storage units. Search queries peak in July with a high volume of searches also occurring in May and August. With the official start of spring in the rearview, now is the time to ramp up your digital advertising campaigns for the influx […]

Renters want to know exactly what they can expect before leasing an apartment from you, which means you need to do more than just list out features and show a few still photos on your website. Investing in virtual property tours allows you to show potential renters what they can expect in specific floor plans, […]

The role of a digital marketing strategist is to connect digital to all other aspects of a company’s business in order to drive opportunities for growth and make data-driven, informed decisions. But understanding customer interactions across all touchpoints remains a challenge for many marketing teams throughout the real estate industry. By partnering with a front-end […]

Welcome to the Baby Boomer generation. In 2011, the first round of Boomers, Americans born between 1946 and 1964, turned 65 and started retiring. From now until 2025, millions of Americans will reach retirement age, begin to collect social security, and go on Medicare. Many Baby Boomers plan to keep working either out of necessity […]