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Use of automation and artificial intelligence is on the rise in multifamily and chatbots are a prime example. A chatbot is an online instant messaging tool programmed to interact with humans and perform certain tasks. This new smart tech helps marketers recruit new renters and helps residents with common requests like submitting payments and maintenance […]

Digital marketing provides self storage operators with a wealth of data and information about prospects and customers that can be used to make smarter marketing decisions. We recently blogged about how to get started with digital marketing and how you can translate digital marketing data into action. Today, we discuss how to choose a self […]

Before the internet and its digital revolution, consumers consulted relatively few channels before making a rental decision – TV, radio, and magazines, for example. But today’s marketers don’t have it so easy. In fact, the renters’ journey has become so complex that it averages 20 stops along the way. With so many touchpoints, how do […]

As a senior living operator, you need to ensure your employees use, understand, and benefit from new technologies implemented onsite – especially given the amount of time your management team spends researching and testing different options. The secret to maximizing ROI of the new tech is to choose the right techniques to increase adoption from […]

As competition in the self storage industry continues to heat up, digital marketing is no longer a “nice-to-have,” it’s a must. Implementing a storage-specific digital marketing strategy provides businesses with endless opportunities to connect with customers in ways that go beyond print and physical marketing. We recently blogged about how to get started with digital […]

It’s no secret that Google loves a good update – in 2018 they reported 3,234 changes to their search algorithms alone. Put into context, that’s an average of nine per day! And while that’s great news for end-users seeking the most relevant and up-to-date information for their queries, as marketers, it can be hard to […]

On March 28, 2019, the Department of Housing and Urban Development (HUD) filed a lawsuit against Facebook, stating that its advertising practices violate the Fair Housing Act (FHA). HUD asserted that Facebook violated the FHA by “encouraging, enabling, and causing” housing discrimination through its advertising platform. The FHA and similar state and local laws prohibit […]

In the past, senior living was viewed as a last-minute decision for families when their loved ones could no longer care for themselves at home. This has skewed the perception of senior living as a necessity rather than a lifestyle choice. Today though, many communities offer more than extended personal care, from a social community […]

Implementing new technologies in any industry takes hard work – both from management and employees throughout the company. Management puts a lot of time and energy into researching and planning which technologies to incorporate when. But in order to successfully integrate a new technology, you need to have buy-in from your team. Even the most […]

Widely viewed as one of the best investments in commercial real estate, the self storage industry continues to grow – and that means more competition across the board. With street rates decreasing in nearly 75% of the top metros year-over-year according to the September 2019 Yardi Matrix National Self Storage Report, having a digital marketing […]