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Trust is one of the most important factors seniors and their families consider when choosing a senior living community. Your brand – and how you express it – play an important role in this. Especially when it comes to your website. Your customers want to know that the experience you deliver in the community matches […]

If it feels like multifamily renters are shifting towards touring fewer apartment communities before signing a lease, it’s because they are. According to the 2020 NMHC/Kingsley Apartment Resident Preferences Report, during their last apartment search, 38% of the survey’s 373,000 respondents toured 1-2 properties, 37% 3-4 properties, and only 12% 5-6 properties.  This trend is […]

A lot of exciting new marketing technologies rolled out last year – and even more are set to be released in 2020. But before you start adding any new tech onto your stack, you need to have the basics of customer experience marketing locked in.  Customer experience marketing is showing you understand your customer and […]

When CEO Dan Hobin founded G5 he had a vision of building a tech company in Bend, Oregon, where people could grow their careers and also give back to the community in meaningful ways. Giving is so ingrained in our company’s culture, it’s even a part of our Five to Thrive Values. In addition to […]

With a new decade rapidly approaching, it’s time to start thinking about which new technologies you want to add to your stack in 2020. Keep in mind that we’re in the age of the customer, and according to Forrester Research, companies who are ahead in customer experience have five times greater revenue growth than those […]

Many of today’s renters only visit one apartment community before signing a lease. That’s because most of the decision-making process now occurs online. If you want your sales staff to be more efficient, you need to increase your speed-to-lead. Digital marketing drives the right renters to your website and then converts them by offering options […]

Have you ever been searching online or flipping through the pages of a magazine and come across the same image used in multiple ads for different businesses? It’s not a good look. No matter the industry, users can identify stock photos and those that are true to a community. In senior living, families want to […]

One of the questions self storage marketers ask us most often is where they should be advertising their units online. Self storage units should be advertised at each stage of the marketing funnel, on various channels, leading to the action of reserving a unit. Using digital advertising, you can drive demand for your storage units […]

In the past, renters chose communities that offered entertainment-focused amenities, like a clubhouse with a swimming pool. But now that the majority of people own computers and smartphones, amenities like business centers have gone the way of the dinosaurs. Today’s renters-by-choice prefer energy savings, safety, and convenience over onsite entertainment. Multifamily properties that adopt new […]

Video consumption continues to increase year-over-year and there’s no signs of slowing. Businesses across the US are investing in video and for good reason — more than 50 percent of consumers say they prefer video content over other types of content. In the senior living industry, video helps marketers drive more move-ins and improves the […]