Stay ahead of the market with our industry updates.

As marketers, we’re often asked to spend less and do more. But that’s not realistic if you plan to only stick with the same ol’ manual processes and technologies – you need automation. G5 Lead Insights offers real estate marketers in the multifamily, self storage, and senior living industries the ideal solution for optimizing digital […]

Billions of people use Facebook, the world’s largest social network, to interact with friends, family, and brands. Your customers spend their time online interacting on Facebook and that means you need to be there too. Self storage companies should take advantage of the resources and access to prospects that a Facebook Business presence provides. Facebook […]

Display ads are often considered an awareness generation tactic, but that’s changing with the emergence of Google responsive display ads – just ask G5 multifamily client Mission Rock Residential. Like most multifamily operators, Mission Rock’s goal was  to attract and engage new renters during the slower leasing months. G5 advised Mission Rock to diversify its […]

G5 and Knock have teamed up to create a step-by-step guide that teaches you how to minimize potential exposure by ramping up your lead-to-lease velocity. First we walk you through best practices for generating qualified leads, then we teach you how to close those leads, fast. Nerd out with the pros and discover the techniques […]

G5’s State of Digital Marketing Report – Senior Living 2H 2019 is now available for download. We cover everything you need to know about what’s going on in the market and how digital marketing can help. The report also includes data from Google on how senior living search has changed over the past year and […]

Self storage marketing and advertising costs are up across the industry with REITs reporting a 16% increase in year-over-year spend. As the 2020 budget season approaches, now is the time to consider investing in new technologies to manage these rising costs. In our newest case study, we show you how implementing G5 Lead Insights increased […]

Last year, Google made two significant changes to its search indexing and ranking algorithms. In March, they started indexing pages based on the mobile version of a website rather than desktop. Then in July, the SEO ranking algorithm began including page speed as a ranking factor for mobile pages. This decision was made because Google […]

Preparing to launch a new property can be overwhelming; however, having a location-specific digital marketing strategy in place helps you get ahead. Lease-up properties often require more legwork than taking over an already established community. Preparing month-by-month in advance of your launch generates buzz and allows you to pre-lease apartments before the doors have even […]

G5’s Digital State of the Industry Report – Self Storage 2H 2019 is ready for download. In this report, we take a look at the factors impacting the market today and provide actionable insights into how digital marketing can help you become more efficient to generate more revenue. We also review storage rental search data […]

Nearly three-quarters of adults over 65 own a mobile phone and both seniors and their adult children research senior living communities on their smartphones. With the population of adults searching for senior living online, this opens up new ways to respond. By adopting different methods of communication, your senior living sales team can better connect […]