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Pipeline Management Strategies for Stabilized Multifamily Properties

G5 Posted July 18, 2019 by G5

Do your stabilized multifamily properties have a digital marketing strategy in place to maintain a steady pipeline of qualified renters? It’s not just lease-up assets and communities in saturated markets that need marketing to attract new residents. Stabilized properties need digital marketing to maintain a steady pipeline of qualified renters in order to maintain full […]

Shot of a young couple moving into their new place

Mary Meeker’s Internet Trends Report 2019: What Marketers Need to Know

G5 Posted July 16, 2019 by G5

Every year, Mary Meeker releases her Internet Trends Report, which paints a picture of the current state of the Internet. Her report spans the gamut of Internet technology from social media to online gaming. This year’s report clocks in at 334 pages, which can be daunting for marketers wanting to learn about digital marketing trends. […]

2019 Internet Trends Report

How Microcopy Helps Senior Living Communities Drive More Tours

G5 Posted July 11, 2019 by G5

Websites designed to deliver great user experiences help senior living marketers drive more tours, leading to more leases. Designing a website for conversion includes a variety of factors that you may already be familiar with — font, colors, and content. Another UX component that contributes to your online success is microcopy, which can delight your […]

Blogging and creative writing concept. Content management for web page, banner, presentation, social media, posters. Education, news, copywriting, seminars, tutorials vector illustration

Know Where Your Money is Going with Transparent Reporting

G5 Posted July 9, 2019 by G5

Knowing where your money is going and how it’s being managed is one of the biggest struggles for marketers. When working with an integrated marketing partner, you want to be able to see exactly what your money is being spent on, in what channels, and which campaigns generate the highest quality leads. Attribution and transparent […]

Blur of statistics charts displayed on laptop screen,Financial graph,Business analysis conceptBlur of statistics charts displayed on laptop screen,Financial graph,Business analysis concept

Offset Onsite Staffing Shortages With Digital Marketing

G5 Posted July 5, 2019 by G5

According to statistics from Trading Economics, the U.S. unemployment rate held steady at 3.6 percent in May 2019. This number remained unchanged from the previous month’s 49-year low. Low unemployment rates have impacted multifamily companies, causing a labor shortage across the industry. With the unemployment rate so low, companies are struggling to find skilled candidates […]

Happy property owners shaking hands with real estate broker after a deal. Young couple handshaking real estate agent after signing contract.

What To Do When You Get a Bad Review

G5 Posted July 2, 2019 by G5

Don’t panic! While negative reviews may be a marketers’s nightmare, your hard-earned reputation doesn’t have to crumble because of one unhappy customer. In the senior living industry, reviews make a big impact along the buyer’s journey. Choosing a senior living community has a larger personal imprint than many other buying decisions dues to the human […]

Smiling senior man sitting at a table outside on his patio working online with a laptop and drinking a cup of coffee

NEW: Multifamily State of the Industry Report H2 2019

G5 Posted June 28, 2019 by G5

It’s here! G5 has officially released our newest Multifamily State of the Industry report for the second half of 2019 – and we’re switching it up this time. Instead of simply providing info on the latest trending topics, we’re providing key insights into how you can leverage the data included in this report to maximize […]

G5 Multifamily State of the Industry Report 2H 2019

How Sentiment Analysis Can Alert You To Problems in Your Communities

G5 Posted June 24, 2019 by G5

Multifamily owners and operators with extensive community portfolios must be able to keep a pulse on what’s happening and what’s being said about every property, which can be difficult. Sentiment analysis may be the solution you need to keep eyes and ears on what’s happening at each. This technology alerts you to problems happening in […]

How multifamily marketers can use sentiment analysis to monitor onsite performance

Best Practices for Updating Your Website for Conversion

G5 Posted June 21, 2019 by G5

The design of your website should focus on user experience in order to capture customers’ attention and drive more conversions. But that doesn’t mean you have to redesign your entire website in order to draw in new renters. Simple tactics can be applied throughout the design of your site to refresh and optimize it for […]

Responsive web design on mobile devices phone, laptop and tablet pc

G5 Partners with MRI Software for Seamless Multifamily Integration

G5 Posted June 19, 2019 by G5

Renters consider a number of factors before making the decision to lease an apartment, including location, amenities, and community benefits. What’s most important though is price and availability. Do you have an apartment for rent that fits within their budget? If they can’t find this information on your website, they’ll call one of your competitors […]

G5 integrates with MRI

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