Hey! Download our new State of the Industry Report

Stay ahead of the market with our industry updates.

Filter articles by

Is Intergenerational Housing the Next Big Thing in Senior Living?

G5 Posted March 4, 2019 by G5

You already know the importance of intergenerational programming in senior living, but how do you feel about intergenerational housing? As elder care providers look to innovate their communities for the incoming Silver Wave, intergenerational housing is a conversation that keeps popping up. Here’s what you need to know about it. What is Intergenerational Housing & […]

A Guide to Branding Class A Multifamily Properties

G5 Posted March 1, 2019 by G5

As multifamily markets become more competitive, it’s important that your properties stand out – especially if you own or operate a Class A lease-up in a city like Seattle or Boston. But getting top dollar rents isn’t easy, and resorting to concessions is never a good idea. The secret to reaching stabilization? It starts with […]

Coral pink bedroom with nature view 3d render,The rooms have wooden floors and Coral pink empty walls,Furnished with pink fabric furniture,There are large window sunlight shining into the room.

Trend Report: Local Search Ranking Factors

G5 Posted February 27, 2019 by G5

In November, Moz – an industry leader in SEO, inbound marketing, link building, and content marketing – published its 2018 survey and report of Local Search Ranking Factors. In it they provide expert-level analysis of the latest trends shaping digital marketing. The 2018 Local Search Ranking Factors report covers local pack (or finder ranking) factors, […]

Chiang Mai, Thailand - March 22, 2016: screen shot of Google Chrome application showing on Asus Zenfone 2 mobile phone. Google Chrome is a freeware web browser developed by Google

Give Storage Searchers What They Want: Answers

G5 Posted February 25, 2019 by G5

The rise of mobile has revolutionized how people search, learn, make decisions, and buy self storage services. Our digitally empowered consumer force now expects to be served and assisted by brands with relevant, immediate, and hyper-personalized information. Google calls this “the age of assistance,” and it is considered the new battleground for how self storage […]

Several unpacked carton boxes with office supplies, laptop, papers, calculator and green plant in flowerpot on top of packages

Use Empathy to Overcome Objections in the Senior Living Sales Process

G5 Posted February 22, 2019 by G5

If you want to convert more leads into leases, your senior living sales team needs to be trained on how to handle objections from potential residents and their families. The hope is that the majority of objections or concerns can be mitigated with excellent customer service, a follow-up process that adds value, and lead nurturing. […]

Adult Daughter Talking To Depressed Father At Home

What is AI?

G5 Posted February 20, 2019 by G5

Artificial Intelligence (AI) is a machine’s ability to perform the high-level functions that we typically associate with human minds – that includes visual perception, speech recognition, problem solving, interacting with surroundings, and creative thought. AI is made up of two branches, machine learning and deep learning. These enable machines to employ algorithms that analyze massive […]

biometric verification and face detection

Automate with a Self Storage CRM to Convert More Leads

G5 Posted February 18, 2019 by G5

Customer service is crucial to self storage operational success – from attracting new customers to increasing revenue and reducing churn. One of the most effective ways to improve your customer service strategy is to invest in a customer relationship management (CRM) software. What can a CRM do for your self storage facilities? CRM systems automate […]

Couple on the meeting with professional

Update Your On-Page SEO to Improve Lead Quality

G5 Posted February 15, 2019 by G5

On-page SEO does more than help renters find your website. When done correctly, it can also improve your lead quality by enhancing your digital foundation, making sure the right audience finds you during their search process. How to Optimize On-Page Ranking Factors The right content and keywords are a good place to start if you […]

Seo concept illustration on smartphone with purple background

Self Storage State of the Industry Report: First Half 2019

G5 Posted February 13, 2019 by G5

Your marketing strategy starts with a holistic understanding of the latest self storage investment opportunities and market trends. G5’s newest Self Storage State of the Industry Report reviews data and insights from the first half of 2019. This comprehensive overview focuses on market trends and what influences industry-specific supply and demand, construction starts, key markets […]

Self Storage State of the Industry G5

Senior Living State of the Industry Report: 1st Half 2019

G5 Posted February 11, 2019 by G5

Senior living markets are shifting and you need to be prepared for the changes ahead. In the newly released Senior Living State of the Industry report by G5, we cover everything you need to know to be successful in 2019. From market trends to the emerging digital landscape, we provide you a comprehensive overview of […]

G5 Senior Living State of the Industry

Enhance your digital foundation with high-performing Digital Advertising strategies.

Ready to amplify your impact?

Get a Demo