Stay ahead of the market with our industry updates.

Girl Scouts and cookies, Beyonce and Jay-Z, the internet and cats – some things are just better together. And when it comes to online lead generation, there’s no pair quite like search engine optimization (SEO) and digital advertising. Here’s how they work together to engage renters and generate the best quality leads for your property. […]

Search engine optimization (SEO) remains the most cost-effective tactic for driving qualified traffic to your website, but SEO alone doesn’t always deliver the volume of leads you need to keep your property at maximum occupancy. This is where G5 Smart Digital Advertising comes in. Unlike traditional digital advertising that relies solely on individual people to manage campaigns, […]

If you read our 2H19 Digital State of the Industry Report for self storage, it won’t come as a surprise that most primary and secondary markets are oversaturated. With competition at an all-time high, a smart digital marketing strategy is your best bet to attract and convert the most leads. In fact, your revenue growth […]

Trust is one of the most important factors seniors and their families consider when choosing a senior living community. Your brand – and how you express it – play an important role in this. Especially when it comes to your website. Your customers want to know that the experience you deliver in the community matches […]

If it feels like multifamily renters are shifting towards touring fewer apartment communities before signing a lease, it’s because they are. According to the 2020 NMHC/Kingsley Apartment Resident Preferences Report, during their last apartment search, 38% of the survey’s 373,000 respondents toured 1-2 properties, 37% 3-4 properties, and only 12% 5-6 properties.  This trend is […]

A lot of exciting new marketing technologies rolled out last year – and even more are set to be released in 2020. But before you start adding any new tech onto your stack, you need to have the basics of customer experience marketing locked in.  Customer experience marketing is showing you understand your customer and […]

When CEO Dan Hobin founded G5 he had a vision of building a tech company in Bend, Oregon, where people could grow their careers and also give back to the community in meaningful ways. Giving is so ingrained in our company’s culture, it’s even a part of our Five to Thrive Values. In addition to […]

With a new decade rapidly approaching, it’s time to start thinking about which new technologies you want to add to your stack in 2020. Keep in mind that we’re in the age of the customer, and according to Forrester Research, companies who are ahead in customer experience have five times greater revenue growth than those […]

Many of today’s renters only visit one apartment community before signing a lease. That’s because most of the decision-making process now occurs online. If you want your sales staff to be more efficient, you need to increase your speed-to-lead. Digital marketing drives the right renters to your website and then converts them by offering options […]

Have you ever been searching online or flipping through the pages of a magazine and come across the same image used in multiple ads for different businesses? It’s not a good look. No matter the industry, users can identify stock photos and those that are true to a community. In senior living, families want to […]