Stay ahead of the market with our industry updates.

We are three months into the COVID-19 global pandemic and we all know firsthand just how quickly and dramatically everyday life and normal business routines were forced to change. Nearly overnight, restaurants adapted to carry-out service only and the once-booming travel industry ground to a standstill. Without a doubt, industries hit hardest — particularly travel, […]

We recently posted a statement on our social media channels titled “G5 Believes.” In this message, we stated that we believe it’s time to influence positive change, that everyone deserves the right to feel safe, and to be treated equally. We all have a responsibility to eliminate mistreatment and racial injustice and replace it with […]

When it comes to local search trends, the effective use of Google My Business (GMB) is quickly becoming a mandatory tool for all savvy marketers to embrace. Ever since it was introduced in 2014, GMB has been one of the key forces driving the importance of local SEO. GMB equips prospects with immediate and timely […]

For both multifamily and self storage renters, picking up the phone is still the preferred way to connect with a property. In fact, G5 data shows that up to 90% of leads come to properties via phone call. However, not every person who calls a property wants to sign a lease. They might be current […]

Take your knowledge of the senior living industry to the next level with G5’s newest State of Digital Marketing report for the first half of 2020. We tackle the topics that keep you up at night and provide thoughtful solutions for how to use digital marketing to address them. Here’s a chapter-by-chapter look at what […]

Creating video content is one of the easiest ways to grab someone’s attention – and by someone, we mean leads! You don’t have to be a professional videographer to make stellar digital content. With a few of our tips and tricks, your videos will be fresh, authentic, effective, and can open up a whole new […]

As a seasoned multifamily pro, you know that leasing season runs May through September. Marketers ramp up their advertising efforts to catch the wave of new renters in the summer months. Like clockwork, you know what to expect.  Leasing Seasons Vary by Market In our 1H 2020 Multifamily State of the Industry report, we took […]

Take your knowledge of the self storage industry to the next level with G5’s newest State of the Industry Report for the first half of 2020. We tackle the topics that keep you up at night and provide thoughtful solutions for how to use digital marketing to address them.  Here’s a chapter-by-chapter look at what […]

Sales and marketing leaders share results, best practices to help senior living during uncertain times Leads and new move-ins dropped more than 30% in senior living during the month of March 2020, according to a new report by G5. An informal, anonymous survey of G5 clients collected responses covering more than 344 properties across the […]

The Internet is not only a critical source of information; it is also a place for people to conduct business and connect with others. It’s time for businesses to ensure their websites are up-to-date with the latest website accessibility best practices. Today, there are 7.6 million Americans who have a visual impairment. When websites aren’t […]